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The emergence of these gateways signals a fundamental shift: rather than relying on fragmented third-party cookies, brands must cultivate direct relationships with ad platforms to drive effective and privacy-compliant marketing.
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The emergence of these gateways signals a fundamental shift: rather than relying on fragmented third-party cookies, brands must cultivate direct relationships with ad platforms to drive effective and privacy-compliant marketing.
Mikhail Trofimov, CEO & Co-founder of Bïrch.

The emergence of these gateways signals a fundamental shift: rather than relying on fragmented third-party cookies, brands must cultivate direct relationships with ad platforms to drive effective and privacy-compliant marketing.