--- title: "Birch Crash Course: Learn Ad Automation" description: "Learn Birch at your own pace. From first setup to advanced automation, explore practical guides and walkthroughs built to help you master every feature." url: https://bir.ch/birch-course --- # Birch Crash Course [Start the course](https://bir.ch/birch-course/birch-platform-overview) ## Getting Started 4 videos Learn about all Birch features, and see how to quickly set up your accounts, workspaces, and integrations to start managing and optimizing ads [Getting Started](https://bir.ch/birch-course/birch-platform-overview) ## Analyze & Explore 3 videos Discover cross-platform insights, build ads & creatives performance dashboards based on your sources of truth to make smarter, performance-focused ad decisions [Analyze & Explore](https://bir.ch/birch-course/building-cross-platform-reports) ## Automate with Rules 8 videos Set your daily ad management routine on autopilot. Scale, optimize, and monitor campaigns across Meta, TikTok, Snapchat, and Google – saving time and improving performance [Automate with Rules](https://bir.ch/birch-course/most-popular-automation-rules) ## Launch ads 4 videos Automatically boost your well-performing organic posts with complete audience control [Launch ads](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) ## Server-side Tracking 1 video Set up Birch Hub — a Conversions API Gateway, custom tracking domain, and Signals Pixel — for cleaner conversion data and better attribution in Meta [Server-side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos Getting Started - [Birch Platform Overview](https://bir.ch/birch-course/birch-platform-overview) - [Connect Your Meta, Google, TikTok and Snapchat Ad Accounts](https://bir.ch/birch-course/account-setup-configuration) - [Manage Multiple Ad Accounts and Clients with Workspaces](https://bir.ch/birch-course/workspaces-team-management) - [Birch Integrations: Slack, Google Analytics, AppsFlyer and More](https://bir.ch/birch-course/using-built-in-integrations) Analyze & Explore - [Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report](https://bir.ch/birch-course/building-cross-platform-reports) - [Ad Creative Analysis for Meta Ads: Creative Reports in Explorer](https://bir.ch/birch-course/creative-dashboards-in-explorer) - [Compare Meta Ads Audiences with Top Audiences](https://bir.ch/birch-course/audience-insights-in-top-audiences) Automate with Rules - [How to Automate Facebook, Google, TikTok and Snapchat Ads: The 6 Most-Used Rule Types](https://bir.ch/birch-course/most-popular-automation-rules) - [Custom Metrics for Meta, Google, TikTok and Snapchat Ads: Build Your Own Formulas](https://bir.ch/birch-course/creating-custom-metrics) - [Rule Logs and Activity: Why an Automated Rule Did or Didn’t Fire](https://bir.ch/birch-course/monitoring-rule-activity-logs) - [How to Scale Facebook Ads with 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-meta) - [TikTok Ads Best Practices: 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-tiktok) - [Best Practices for Snapchat](https://bir.ch/birch-course/best-practices-for-snapchat) - [Advanced Facebook Automated Rules: Timeframes, Comparisons and Rankings](https://bir.ch/birch-course/advanced-tips-for-automated-rules) - [Facebook Ads and Google Sheets: Automate Meta and TikTok Ads with Your Own Custom Data](https://bir.ch/birch-course/using-google-sheets-data-in-rules) Launch ads - [Ad Creative Testing in Bulk: Upload Creatives to Meta, TikTok and Snapchat from Google Drive with Stage](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) - [Bulk Ads and Ad Sets Creation for Meta: Launch at Scale with Launcher](https://bir.ch/birch-course/creating-ads-at-scale-in-launcher) - [How to Set up Post Boosting Rules](https://bir.ch/birch-course/how-to-set-up-post-boosting-rules) - [Facebook Custom Audience and Lookalike Audience: Create and Manage in Birch](https://bir.ch/birch-course/creating-managing-audiences-in-birch) Server-side Tracking - [Set Up Meta Conversions API Gateway (Signals Gateway) for Server-Side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos [Book demo](https://bir.ch/demo) 14 · days free trial Cancel anytime No credit card required [Try Birch](https://app.bir.ch/signup)