--- title: "Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report | Birch Course (formerly Revealbot)" description: "Build one ad report for Meta, Google and TikTok, schedule it to Slack or email and white-label it for clients. Step-by-step setup in Birch." url: https://bir.ch/birch-course/building-cross-platform-reports --- [Back to Birch course](https://bir.ch/birch-course) # Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report ## Transcript With Birch, you can generate cross-platform ad performance reports with any combination of metrics tailored to your needs, and get them delivered to your team and clients to Slack or email on a custom schedule ## Getting started with Reports To get started, navigate to the **Reports** tab in Birch. This is where you can create, manage, and customize reports that consolidate data from multiple ad platforms like Meta, Google and TikTok in one place. When setting up reports for the first time, you have two options: **create a report in one click** using **pre-configured template** or **build a report from scratch**. The template is optimized for quick insights, while custom reports allow full flexibility. ### Supported Data Integrations Birch supports data integration from **Meta Ads, TikTok Ads, Google Ads, Google Analytics, and Snapchat Ads**, allowing you to track performance across all major platforms in one dashboard. Click **'New Report'**, select your data sources, and start customizing. ## Step-by-Step Guide to Building a Report ### 1\. Filtering Your Data First, filter out the campaigns or adset to refine the scope of the report. You can filter by campaign name, status, or select specific campaigns, ad sets or ads that you want to look into. ### 2\. Selecting Metrics For **all ad platforms**, you can select from dozens of performance and engagement metrics. Additionally, for **Meta Ads and Google Ads**, Birch enables the creation of **custom metrics**, allowing deeper analysis tailored to specific business needs. ### 3\. Defining the Timeframe Next, define the **timeframe** for the selected metrics. Go with *Compare with the previous period* to see how the performance has been changing over time. ### 4\. Adjusting Attribution Windows And finally – adjust the **attribution window.** We recommend using the default option with ad set attribution window, especially if you use the same attribution window across all campaigns in your ad account. Alternatively, you can select one of the options from the list to check performance based on various attribution models. ## Automating Report Delivery Reports can be scheduled for automatic delivery, ensuring teams stay informed without manual effort. By enabling **'Deliver on Schedule'**, Birch can send reports directly to **Slack, email**, so your team and clients stay up to date about the ad performance. ## White-Labeling for Agencies and Teams For agencies and teams managing multiple clients, Birch offers **white-labeling** options. Reports can be fully customized with your brand’s logo, colors, and styling, ensuring a professional and seamless experience for clients. ### How to Enable White-Labeling To enable white-labelling of your reports, upload your logo within account settings, and then toggle white-labelling option by going to Share settings of the report. Under the same “share” settings, you can get a public link to share the report and trigger immediate delivery of the report via Slack or email. That’s how cross-platform reports work in Birch. Set up your first report today and take control of your advertising data with ease. ## Related articles in Help Center [Setting up cross-platform reports](https://help.bir.ch/en/articles/479193-setting-up-cross-platform-reports) [How do I share a report with the client?](https://help.bir.ch/en/articles/8858477-how-do-i-share-a-report-with-the-client) ## Related blog posts ### Best Facebook ads reporting tools in 2026 Ad Reporting · July 1, 2026 · Ana Siu [Best Facebook ads reporting tools in 2026](https://bir.ch/blog/facebook-ads-reporting-tools) Birch course 20 videos Getting Started - [Birch Platform Overview](https://bir.ch/birch-course/birch-platform-overview) - [Connect Your Meta, Google, TikTok and Snapchat Ad Accounts](https://bir.ch/birch-course/account-setup-configuration) - [Manage Multiple Ad Accounts and Clients with Workspaces](https://bir.ch/birch-course/workspaces-team-management) - [Birch Integrations: Slack, Google Analytics, AppsFlyer and More](https://bir.ch/birch-course/using-built-in-integrations) Analyze & Explore - [Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report](https://bir.ch/birch-course/building-cross-platform-reports) - [Ad Creative Analysis for Meta Ads: Creative Reports in Explorer](https://bir.ch/birch-course/creative-dashboards-in-explorer) - [Compare Meta Ads Audiences with Top Audiences](https://bir.ch/birch-course/audience-insights-in-top-audiences) Automate with Rules - [How to Automate Facebook, Google, TikTok and Snapchat Ads: The 6 Most-Used Rule Types](https://bir.ch/birch-course/most-popular-automation-rules) - [Custom Metrics for Meta, Google, TikTok and Snapchat Ads: Build Your Own Formulas](https://bir.ch/birch-course/creating-custom-metrics) - [Rule Logs and Activity: Why an Automated Rule Did or Didn’t Fire](https://bir.ch/birch-course/monitoring-rule-activity-logs) - [How to Scale Facebook Ads with 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-meta) - [TikTok Ads Best Practices: 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-tiktok) - [Best Practices for Snapchat](https://bir.ch/birch-course/best-practices-for-snapchat) - [Advanced Facebook Automated Rules: Timeframes, Comparisons and Rankings](https://bir.ch/birch-course/advanced-tips-for-automated-rules) - [Facebook Ads and Google Sheets: Automate Meta and TikTok Ads with Your Own Custom Data](https://bir.ch/birch-course/using-google-sheets-data-in-rules) Launch ads - [Ad Creative Testing in Bulk: Upload Creatives to Meta, TikTok and Snapchat from Google Drive with Stage](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) - [Bulk Ads and Ad Sets Creation for Meta: Launch at Scale with Launcher](https://bir.ch/birch-course/creating-ads-at-scale-in-launcher) - [How to Set up Post Boosting Rules](https://bir.ch/birch-course/how-to-set-up-post-boosting-rules) - [Facebook Custom Audience and Lookalike Audience: Create and Manage in Birch](https://bir.ch/birch-course/creating-managing-audiences-in-birch) Server-side Tracking - [Set Up Meta Conversions API Gateway (Signals Gateway) for Server-Side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos [Book demo](https://bir.ch/demo) 14 · days free trial Cancel anytime No credit card required [Try Birch](https://app.bir.ch/signup)