--- title: "Ad Creative Analysis for Meta Ads: Creative Reports in Explorer | Birch Course (formerly Revealbot)" description: "Spot winning and underperforming Meta ad creatives before it’s too late: build creative reports in Explorer from templates and turn a report into a rule." url: https://bir.ch/birch-course/creative-dashboards-in-explorer --- [Back to Birch course](https://bir.ch/birch-course) # Ad Creative Analysis for Meta Ads: Creative Reports in Explorer ## Transcript Hi! In this video, I’ll show how Explorer can help you get deeper insights into your Meta ad performance. If you’re managing Meta ads, you know how hard it can be to spot what’s working - and what’s not - before it’s too late. Explorer helps you change that. It gives you a clear, flexible view of your ad performance. ## Getting Started with Explorer Templates To make setup easy, Explorer includes **flexible templates** that are a great starting point, offering immediate value and insights without the need for manual setup. Creating a report using one of the templates in Explorer is straightforward. You will see 3 options: - **Individual Ads** — great for analyzing performance at the individual ad level - **Top Assets** — groups performance by creatives or post IDs, so you can see how a specific video or image performs across campaigns - **Custom Groups** — lets you organize ads using naming conventions you already use, like funnel stages or creative styles Just click **Use this template** to get started. All templates are fully customizable by KPIs and time ranges, making them flexible for different campaign goals. ## Building a Custom Report from Scratch If you’d like to create a new report from scratch, click **\+ New report.** Let’s create “Individual Ads” report together. Name it, and a form with default settings will appear, featuring the ad account with highest spend. ### Customizing Your Report Settings Feel free to **Customize your report**: You can select up to 5 ad accounts, adjust filters. add up to 10 metrics, including custom metrics, Meta custom conversions, and metrics from integrated tools like Hyros, Wicked Reports and AppsFlyer. You can edit the report name, schedule, configure attribution settings. Then select timeframe and metrics in the table. ### Generating the Report and Viewing Data Once you are done, click **Generate report**: The report will generate in table view, displaying ad previews, names, links to Ads Manager, selected metrics, creative types, ad elements, and performance data for up to two periods. All reports include **line and bar charts** that visualize performance trends over time for your selected key metrics. ## Taking Action: Creating Rules from Reports And here’s where it gets even more useful: From any **Individual Ads** report, you can instantly **create a new rule**. Filters and conditions from the report are carried ove- so setup is quick and accurate. You can even **preview matching ads** before turning the rule on. A new Individual ads Explorer report will be created, automatically populating the form with the filters and metric conditions from the rule. By leveraging Explorer’s advanced metric conditions and preconfigured templates, you can take a proactive approach to managing your ad campaigns. Start exploring today and unlock smarter ad decisions. ## Related articles in Help Center [Getting started with Explorer](https://help.bir.ch/en/articles/9813825-getting-started-with-explorer) [Identify downtrending ads in Explorer and pause them automatically](https://help.bir.ch/en/articles/10160946-identify-downtrending-ads-in-explorer-and-pause-them-automatically) [White labeling Reports, Explorer, and Top Audiences reports](https://help.bir.ch/en/articles/9099515-white-labeling-reports-explorer-and-top-audiences-reports) ## Related blog posts ### When good creatives go bad: why we built Explorer Product updates · September 15, 2025 · Aurora Sandino [When good creatives go bad: why we built Explorer](https://bir.ch/blog/why-we-built-explorer) ### Facebook ads CTR too low? How to diagnose & fix underperforming creatives with Birch Creative Testing · January 21, 2026 · Sara Alimehmeti [Facebook ads CTR too low? How to diagnose & fix underperforming creatives with Birch](https://bir.ch/blog/good-ctr-facebook-ads) ### How to spot and replace fatigued ads Creative Testing · June 20, 2025 · Sergey Korol [How to spot and replace fatigued ads](https://bir.ch/blog/how-to-spot-and-replace-fatigued-ads) Birch course 20 videos Getting Started - [Birch Platform Overview](https://bir.ch/birch-course/birch-platform-overview) - [Connect Your Meta, Google, TikTok and Snapchat Ad Accounts](https://bir.ch/birch-course/account-setup-configuration) - [Manage Multiple Ad Accounts and Clients with Workspaces](https://bir.ch/birch-course/workspaces-team-management) - [Birch Integrations: Slack, Google Analytics, AppsFlyer and More](https://bir.ch/birch-course/using-built-in-integrations) Analyze & Explore - [Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report](https://bir.ch/birch-course/building-cross-platform-reports) - [Ad Creative Analysis for Meta Ads: Creative Reports in Explorer](https://bir.ch/birch-course/creative-dashboards-in-explorer) - [Compare Meta Ads Audiences with Top Audiences](https://bir.ch/birch-course/audience-insights-in-top-audiences) Automate with Rules - [How to Automate Facebook, Google, TikTok and Snapchat Ads: The 6 Most-Used Rule Types](https://bir.ch/birch-course/most-popular-automation-rules) - [Custom Metrics for Meta, Google, TikTok and Snapchat Ads: Build Your Own Formulas](https://bir.ch/birch-course/creating-custom-metrics) - [Rule Logs and Activity: Why an Automated Rule Did or Didn’t Fire](https://bir.ch/birch-course/monitoring-rule-activity-logs) - [How to Scale Facebook Ads with 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-meta) - [TikTok Ads Best Practices: 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-tiktok) - [Best Practices for Snapchat](https://bir.ch/birch-course/best-practices-for-snapchat) - [Advanced Facebook Automated Rules: Timeframes, Comparisons and Rankings](https://bir.ch/birch-course/advanced-tips-for-automated-rules) - [Facebook Ads and Google Sheets: Automate Meta and TikTok Ads with Your Own Custom Data](https://bir.ch/birch-course/using-google-sheets-data-in-rules) Launch ads - [Ad Creative Testing in Bulk: Upload Creatives to Meta, TikTok and Snapchat from Google Drive with Stage](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) - [Bulk Ads and Ad Sets Creation for Meta: Launch at Scale with Launcher](https://bir.ch/birch-course/creating-ads-at-scale-in-launcher) - [How to Set up Post Boosting Rules](https://bir.ch/birch-course/how-to-set-up-post-boosting-rules) - [Facebook Custom Audience and Lookalike Audience: Create and Manage in Birch](https://bir.ch/birch-course/creating-managing-audiences-in-birch) Server-side Tracking - [Set Up Meta Conversions API Gateway (Signals Gateway) for Server-Side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos [Book demo](https://bir.ch/demo) 14 · days free trial Cancel anytime No credit card required [Try Birch](https://app.bir.ch/signup)