--- title: "How to Set up Post Boosting Rules | Birch Course (formerly Revealbot)" description: "Step by step: create a Post boosting rule in Birch that promotes your top posts automatically, so boosting runs on autopilot." url: https://bir.ch/birch-course/how-to-set-up-post-boosting-rules --- [Back to Birch course](https://bir.ch/birch-course) # How to Set up Post Boosting Rules ## Transcript Hi! Here’s a step-by-step guide to help you create a Post Boosting rule and start promoting your organic Meta or Instagram posts automatically. Once a post gains enough traction, Birch will boost it for you—putting one more part of your Meta Ads workflow on autopilot. Stick around to see how it works. In this example, we’ll create a rule to boost any page post that contains the word “sale” in the text and has an engagement rate higher than 3%. This helps ensure your high-performing promotional content gets more visibility without needing to manually monitor and promote each post. ## Create a Rule Click **“Post boosting”** > **“Create rule”**. Give your rule a name and select a **page source**. (In this example, we’re using Meta.) Each page needs its own individual rule. ## Choose Post Type & Number Under **“Post”**, choose which types of posts you want to boost and how many can be promoted at the same time. I’ll set mine to **2 posts**. Here’s how it works: If two posts are currently being boosted and a newer one meets the criteria, the oldest one gets paused to make room for the new one. Priority always goes to newer posts, and the same post will not be promoted more than once by the same rule. ## Set Boosting Conditions Now let’s add conditions. I’ll choose: - **Engagement rate** is greater than **3% and** - **Post text** contains **“sale”** So if I publish a post with “sale” in the text and its engagement rate exceeds 3%, it will be automatically boosted. ## Campaign Settings Each boosted post is launched as a **new ad set within one campaign**. Set your **base campaign name**, e.g., *Auto Post Boosting*, and use a **Macro** to add the ad account name dynamically. Select your campaign **objective** based on post type: - For general posts: *Engagement* or *Awareness* - For link or sales-focused posts: *Sales* or *Traffic* Down the page, you can set up a Special Ad Category if applicable. Then, proceed to Advantage Campaign Budget (formerly known as CBO), where you can set the campaign - level budget and apply a campaign spending limit. ## Audience Targeting This is where auto post boosting becomes especially useful: you’re not limited to promoting posts to page followers. Click **“+ Audience”**, then choose your **custom or lookalike audiences**, add location and any other filters. Give the audience a name and click **Save**. It will be stored in Birch for future use. Alternatively, you can use any existing audiences from your Meta account. Just add them to “Saved audiences” in Business Manager, and they’ll automatically appear in Birch for you to use. ## Budget, Duration & Placement Set the daily budget and bid strategy if budget is defined on ad set level. Select the optimization goal, billing event and set **duration** for how long each post should run. Next is selecting placements. You can either go with Advantage+ placements, which allows the algorithm to choose the best-performing ones, or manually select placements to cross-promote Meta posts on Instagram and vice versa. ## Tracking & Notifications On the Ad tab, select the Instagram account in case you are boosting Instagram posts. Set up URL parameters so you can track which campaign a user came from when they click on your ad and land on your website. Next add conversion tracking details and enable **notifications** to get alerts when a post is boosted - so you’re always in the loop. Click **“Create”** to activate your rule. ## Monitor Performance To check how the rule is working, hover over the rule and click **“Logs”**. You’ll see every check the rule has performed, and can click each one for more detail. This is just one more way to automate your Meta advertising. By creating individual auto post boosting rules based on post type or keywords, you can get really creative - and hands - free - with how you promote your best content. Thanks for watching, and we’ll see you in the next video! ## Related articles in Help Center [How to create Post Boosting rules](https://help.bir.ch/en/articles/5111298-how-to-create-post-boosting-rules) [How to read Post Boosting rule logs](https://help.bir.ch/en/articles/8026746-how-to-read-post-boosting-rule-logs) [Targeting top-performing audiences in new Post boosting campaigns](https://help.bir.ch/en/articles/5844076-targeting-top-performing-audiences-in-new-post-boosting-campaigns) ## Related blog posts ### How to boost Instagram posts using your best content Ad Performance · July 19, 2025 · Birch Team [How to boost Instagram posts using your best content](https://bir.ch/blog/boost-instagram-posts) Birch course 20 videos Getting Started - [Birch Platform Overview](https://bir.ch/birch-course/birch-platform-overview) - [Connect Your Meta, Google, TikTok and Snapchat Ad Accounts](https://bir.ch/birch-course/account-setup-configuration) - [Manage Multiple Ad Accounts and Clients with Workspaces](https://bir.ch/birch-course/workspaces-team-management) - [Birch Integrations: Slack, Google Analytics, AppsFlyer and More](https://bir.ch/birch-course/using-built-in-integrations) Analyze & Explore - [Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report](https://bir.ch/birch-course/building-cross-platform-reports) - [Ad Creative Analysis for Meta Ads: Creative Reports in Explorer](https://bir.ch/birch-course/creative-dashboards-in-explorer) - [Compare Meta Ads Audiences with Top Audiences](https://bir.ch/birch-course/audience-insights-in-top-audiences) Automate with Rules - [How to Automate Facebook, Google, TikTok and Snapchat Ads: The 6 Most-Used Rule Types](https://bir.ch/birch-course/most-popular-automation-rules) - [Custom Metrics for Meta, Google, TikTok and Snapchat Ads: Build Your Own Formulas](https://bir.ch/birch-course/creating-custom-metrics) - [Rule Logs and Activity: Why an Automated Rule Did or Didn’t Fire](https://bir.ch/birch-course/monitoring-rule-activity-logs) - [How to Scale Facebook Ads with 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-meta) - [TikTok Ads Best Practices: 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-tiktok) - [Best Practices for Snapchat](https://bir.ch/birch-course/best-practices-for-snapchat) - [Advanced Facebook Automated Rules: Timeframes, Comparisons and Rankings](https://bir.ch/birch-course/advanced-tips-for-automated-rules) - [Facebook Ads and Google Sheets: Automate Meta and TikTok Ads with Your Own Custom Data](https://bir.ch/birch-course/using-google-sheets-data-in-rules) Launch ads - [Ad Creative Testing in Bulk: Upload Creatives to Meta, TikTok and Snapchat from Google Drive with Stage](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) - [Bulk Ads and Ad Sets Creation for Meta: Launch at Scale with Launcher](https://bir.ch/birch-course/creating-ads-at-scale-in-launcher) - [How to Set up Post Boosting Rules](https://bir.ch/birch-course/how-to-set-up-post-boosting-rules) - [Facebook Custom Audience and Lookalike Audience: Create and Manage in Birch](https://bir.ch/birch-course/creating-managing-audiences-in-birch) Server-side Tracking - [Set Up Meta Conversions API Gateway (Signals Gateway) for Server-Side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos [Book demo](https://bir.ch/demo) 14 · days free trial Cancel anytime No credit card required [Try Birch](https://app.bir.ch/signup)