--- title: "Birch Integrations: Slack, Google Analytics, AppsFlyer and More | Birch Course (formerly Revealbot)" description: "Connect Slack, Google Analytics, Google Drive, Hyros, Wicked Reports and AppsFlyer to Birch and use their data in rules, reports and dashboards." url: https://bir.ch/birch-course/using-built-in-integrations --- [Back to Birch course](https://bir.ch/birch-course) # Birch Integrations: Slack, Google Analytics, AppsFlyer and More ## Transcript Birch isn’t just a powerful platform on its own — it becomes even more valuable when you connect it with the tools you already use. In this video, I’ll walk you through how to integrate some of the most popular tools with Birch, what they do, and how you can use them inside Birch’s features like automation rules, reports, and dashboards. For all these platforms, you will need to start your journey on the **Integrations page** by connecting the profile that has admin access to the accounts you want to manage. ## Slack Integration If your team relies on Slack for communication, this integration keeps you updated without leaving your workspace. ### How to Connect: 1. Head to the integrations page in Birch. 2. Select Slack and click "Connect." 3. Follow the prompts to authorize Birch. 4. Download the **Birch Slack app** and connect it to your **Slack workspace** and **Facebook account**. 5. A message will pop up offering a **guided tour** — click **“Yes!”** to explore available data inside Slack. Once connected, you can stay updated on key changes in your ad account in real time. - Type **/birch** in Slack to see all available commands and to access real-time ad performance metrics without leaving Slack. - Set up **automation rules** in Birch to trigger Slack notifications when performance conditions are met, for example, if CPM changes or performance drops - Deliver Birch reports directly to any Slack channel or team member by enabling **"Deliver on Schedule"** in the report settings. - Deliver alerts about connection issues by adding a Slack channel or users under the **Notifications** tab in **Account Settings**, so you’re notified immediately if there’s a connection loss with Meta, TikTok, Google, or Snapchat accounts, allowing you to quickly re-connect and ensure uninterrupted rules and reports. ## Google Analytics Integration Birch pulls in real-time website data from Google Analytics, helping you connect ad performance with user behavior. - In the **Analytics Report**, view conversion rates, bounce rates, and traffic sources linked to your ad campaigns - Use Google ads **automation rules** to adjust bids or pause campaigns based on Google Analytics data. - To use GA events in Tiktok, Snapchat and Meta rules, you’ll need to use our Google Sheet integration and the GA add-on. Check out the link at the top of the screen for instructions. ## Google Drive Integration You can bulk upload specific creatives or entire folders directly from Google Drive into Meta Media Library. - Inside the **ad creation tools**, select the folder or the creatives you want to upload - Launch the campaigns with the newly uploaded creatives from Birch ## Hyros, Wicked Reports, and AppsFlyer Integrations If you’re looking for advanced tracking and attribution, Birch integrates with Hyros, Wicked Reports, and AppsFlyer, allowing you to bring deeper performance insights directly into Birch’s reporting and automation features. - Trigger actions like budget change, start and pause based on the events from these tracking tools by building your custom conditions with these events - Get creative performance insights based on the events from Hyros, WR and AF using Ads Explorer report Integrating these tools with Birch helps you automate workflows, improve tracking accuracy, and make data-driven decisions faster. Give these integrations a try and stay tuned for more guides! ## Related articles in Help Center [What is Slack integration for and how to integrate Slack with Birch](https://help.bir.ch/en/articles/4634942-what-is-slack-integration-for-and-how-to-integrate-slack-with-birch) [Google Analytics integration explained](https://help.bir.ch/en/articles/8329706-google-analytics-integration-explained) [Upload creatives in bulk with Google Drive integration](https://help.bir.ch/en/articles/8799661-upload-creatives-in-bulk-with-google-drive-integration) [How Hyros integration works](https://help.bir.ch/en/articles/6700815-how-hyros-integration-works) [How AppsFlyer integration works](https://help.bir.ch/en/articles/5833373-how-appsflyer-integration-works) [How Wicked Reports integration works](https://help.bir.ch/en/articles/6565057-how-wicked-reports-integration-works) [How Adjust integration works](https://help.bir.ch/en/articles/12578154-how-adjust-integration-works) ## Related blog posts ### Birch + Google Sheets: Use external data in automated rules Ad Performance · July 25, 2025 · Birch Team [Birch + Google Sheets: Use external data in automated rules](https://bir.ch/blog/google-sheets-meta-ads-integration) Birch course 20 videos Getting Started - [Birch Platform Overview](https://bir.ch/birch-course/birch-platform-overview) - [Connect Your Meta, Google, TikTok and Snapchat Ad Accounts](https://bir.ch/birch-course/account-setup-configuration) - [Manage Multiple Ad Accounts and Clients with Workspaces](https://bir.ch/birch-course/workspaces-team-management) - [Birch Integrations: Slack, Google Analytics, AppsFlyer and More](https://bir.ch/birch-course/using-built-in-integrations) Analyze & Explore - [Ads Report Example: Meta, Google, TikTok and Snapchat in One Client Report](https://bir.ch/birch-course/building-cross-platform-reports) - [Ad Creative Analysis for Meta Ads: Creative Reports in Explorer](https://bir.ch/birch-course/creative-dashboards-in-explorer) - [Compare Meta Ads Audiences with Top Audiences](https://bir.ch/birch-course/audience-insights-in-top-audiences) Automate with Rules - [How to Automate Facebook, Google, TikTok and Snapchat Ads: The 6 Most-Used Rule Types](https://bir.ch/birch-course/most-popular-automation-rules) - [Custom Metrics for Meta, Google, TikTok and Snapchat Ads: Build Your Own Formulas](https://bir.ch/birch-course/creating-custom-metrics) - [Rule Logs and Activity: Why an Automated Rule Did or Didn’t Fire](https://bir.ch/birch-course/monitoring-rule-activity-logs) - [How to Scale Facebook Ads with 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-meta) - [TikTok Ads Best Practices: 4 Automated Rules](https://bir.ch/birch-course/best-practices-for-tiktok) - [Best Practices for Snapchat](https://bir.ch/birch-course/best-practices-for-snapchat) - [Advanced Facebook Automated Rules: Timeframes, Comparisons and Rankings](https://bir.ch/birch-course/advanced-tips-for-automated-rules) - [Facebook Ads and Google Sheets: Automate Meta and TikTok Ads with Your Own Custom Data](https://bir.ch/birch-course/using-google-sheets-data-in-rules) Launch ads - [Ad Creative Testing in Bulk: Upload Creatives to Meta, TikTok and Snapchat from Google Drive with Stage](https://bir.ch/birch-course/stage-walkthrough-automatic-creatives-upload-and-ads-creation) - [Bulk Ads and Ad Sets Creation for Meta: Launch at Scale with Launcher](https://bir.ch/birch-course/creating-ads-at-scale-in-launcher) - [How to Set up Post Boosting Rules](https://bir.ch/birch-course/how-to-set-up-post-boosting-rules) - [Facebook Custom Audience and Lookalike Audience: Create and Manage in Birch](https://bir.ch/birch-course/creating-managing-audiences-in-birch) Server-side Tracking - [Set Up Meta Conversions API Gateway (Signals Gateway) for Server-Side Tracking](https://bir.ch/birch-course/birch-hub-signals-gateway) Birch course 20 videos [Book demo](https://bir.ch/demo) 14 · days free trial Cancel anytime No credit card required [Try Birch](https://app.bir.ch/signup)