--- title: "Birch Experts: Share Your Expertise with Marketers" description: "Host a webinar, record a podcast, speak at an event, or turn your playbook into a guide. Birch handles production and promotion. Become a Birch Expert." url: https://bir.ch/experts --- # Birch experts We partner with industry experts to create solution kits, produce educational content, and host offline and online events. [Become Expert](https://bir.ch/experts#become-expert) Our experts come from - ![Meta](https://bir.ch/lab/_astro/meta.CW8t54Kg_1uPBBq.svg) - ![Snap Inc.](https://bir.ch/lab/_astro/snap.D-qmfLzP_12WpG5.svg) - ![Semrush](https://bir.ch/lab/_astro/semrush.CI72ioyK_Z2uyvkk.svg) - ![Skyscanner](https://bir.ch/lab/_astro/skyscanner.BYLsBNsG_Z22k1tB.svg) - ![Fabulous](https://bir.ch/lab/_astro/logo-fabulous.BSTKoczY_1YjsnW.svg) - ![Voy Media](https://bir.ch/lab/_astro/logo-voy.Dc0qh-vP_PxlGD.svg) ## Let your expertise shine You bring the expertise. We handle the rest - Production - Promotion - Making sure it reaches the right people Pick the format that fits how you like to share - [Webinars](https://bir.ch/experts#format-webinars) - [Podcasts](https://bir.ch/experts#format-podcasts) - [Events](https://bir.ch/experts#format-events) - [Guides](https://bir.ch/experts#format-guides) - [Success stories](https://bir.ch/experts#format-stories) ### Webinars You bring the knowledge, we make sure it lands. How we help The Birch team helps with structure, slides, visuals, and all the technical bits of streaming and publishing. Then we fill the room with promotion on LinkedIn and Luma, and share the materials with the audience afterward. [Become Expert](https://bir.ch/experts#become-expert) #### How Andrew connects Meta’s benchmarks and creative data to ad automation with the ads MCP server Andrew Kutsy #### How Shahbaz’s creative strategists use ChatGPT to manage 8-figure ad spend Shahbaz Khokhar #### How Shahbaz automated and scaled advertising at Venture Beyond with Birch Shahbaz Khokhar #### Scott’s full-funnel approach to attribution after iOS 14 broke it Scott Desgrosseilliers #### How Shahbaz’s team generated $300K a day on Meta ads on autopilot Shahbaz Khokhar #### How Brenna grew a Facebook ad agency at Hawke Media with Birch Brenna Kleiman ### Events Need a mic, a big screen, and a room full of marketers? Whether you’re giving a talk or a casual meetup, our nest in Barcelona is ready. How we help We sort the guest list, visuals, promo on Luma and LinkedIn, photographer, tech setup, and even the catering, because a fed crowd is a happy crowd. [Become Expert](https://bir.ch/experts#become-expert) #### What happens when organic and paid finally work together Semrush, GAIN #### A morning run, then coffee and ideas with ecommerce and growth folks Hardal #### Where Gen Z’s attention went, and which channels still reach it Snapchat, uLead #### App growth talk over pizza and cava, with no slides and no pitches Campaignswell, Spiral, web2wave #### Two hours over coffee with the people who build and grow apps Campaignswell, Digital Eagle #### Our first event abroad: a coffee meetup for marketers in Berlin La Sopa, Industrious #### Which growth signals you can still trust when the data is imperfect Hardal #### Why Apple Ads and paid social need different playbooks Asapty, Braavo ### Podcasts Our podcast for performance marketers, generalists, and paid media folks. Inspiring stories and practical frameworks from industry leaders. We record in person at our Barcelona nest or online, whichever suits you best. How we help You bring the stories, we handle the rest: content, questions, and production. Every episode is published on the Birch YouTube channel. [Become Expert](https://bir.ch/experts#become-expert) #### What Shahbaz thinks is left for media buyers as AI takes over more of the job Shahbaz Khokhar #### How Alex’s team at Loop turned earplugs into F1 gear with McLaren Alex Lodeweyckx #### What Alex learned about creative from €300M in ad spend Alex Lodeweyckx #### Why Fer caps his media buyers at 3–4 accounts after once running 23 himself Fer Rivero #### What Kevin sees when marketing promises what the product can’t deliver Kevin Hawkins #### Why Olha says marketing burns people out faster than most industries Olha Dovhopola #### What Christian says works in UGC ads now that scripted UGC is dead Christian Zilio #### What Yuliia says recruiters want to see in a marketing CV through 2027 Yuliia Hychka ### Long-format Guides Not every insight needs a case study. Sometimes the most useful part is how you think: the frameworks you swear by, the mistakes you’ve stopped making, how you’d tackle a problem from scratch. Have a chat with our team, and we’ll turn it into a practical guide for other marketers. How we help Post it on your site, socials, or newsletter. We’ll publish it on the Birch blog too, with a link back to you. Readers get a fresh perspective and insights, and they remember who it came from. [Become Expert](https://bir.ch/experts#become-expert) #### How Liliya positions an AI product when every competitor promises speed Liliya Roshchenko Inspiration #### Vadim’s system for learning why winning ads win Vadim Stolberg Creative Testing #### How Fer finds winners by launching thousands of ads a week Fer Rivero Creative Testing #### Why Alex treats every new ad angle as an experiment Alex Lodeweyckx Inside Birch #### What Inna controls when AI runs the campaigns Inna Leitner Ad Performance #### Natalia’s approach to strategy when you’re building the car while driving it Natalia Tonenka Inspiration #### The five LTV reporting mistakes Artsiom sees quietly costing teams money Artsiom Kazimirchyk Tracking & Attribution #### Filippo’s rule: look for software before you hire Filippo de Rose Ad Performance #### How Domantė automates account cleanup so her mornings start with strategy Domantė Janulytė Ad Performance #### What Artem learned about Meta’s feedback score, and why it can get accounts blocked Artem Smirnov Ad Performance ### Success and Failure Stories Your best work deserves an audience. Share a result you’re proud of, and we’ll build the story around you: the challenge, the playbook, and the numbers that made it worth telling. How we help We’ll publish it on the Birch blog, with a link back to you. If Birch was part of the setup, we’ll show how, so other media buyers can try it themselves. Peers see how you think. Potential clients see what you can do for them. [Become Expert](https://bir.ch/experts#become-expert) #### How Alessandro got back 6 hours a day and still grew his client list Alessandro Gargiulo #### How Kevin grew client revenue 987% without adding more account managers Kevin Urrutia #### How Shahbaz grew an eyewear brand’s monthly sales from €39K to €148K Shahbaz Khokhar #### How Emanuele cut client CPA by 30% with a rule engine he built himself Emanuele Maragno #### Tim’s experiment testing whether a PPE campaign can beat a conversions campaign Tim Burd #### Depesh’s playbook for 8-figure revenue in six months, with top-of-funnel ROAS above 5x Depesh Mandalia #### How Marco cut his client’s CPA by 25.87% and grew sales 253% in six months Marco Battaglia ## How it works 1. ### Tell us what you’d share Pick a format and leave your contacts in the form. 2. ### Have a chat with our team We agree on the topic, the angle and the date. 3. ### We handle production Structure, slides, visuals, recording and publishing. 4. ### We make sure it reaches people Promotion on LinkedIn, Luma, the Birch blog and YouTube. ## Become a Birch Expert ### An extra for our experts Every Birch Expert gets a personal referral link. Share it with your audience: when someone signs up for Birch through it, you get rewarded. Email WhatsApp or LinkedIn Which format do you prefer? (optional) WebinarPodcastEventGuide or education materialSuccess storyShort social media contentOther Your format I’d like to know more about the referral programme Become Expert Your request wasn’t sent Something went wrong on our side. Please try again or email us at [help@bir.ch](mailto:help@bir.ch) . [Try again](https://bir.ch/experts#form-experts) Thanks for your interest We’re excited to work together We will reach out to you within 2–5 working days ### An extra for our experts Every Birch Expert gets a personal referral link. Share it with your audience: when someone signs up for Birch through it, you get rewarded. Webinars ## Meta x Birch: From benchmarks and creative data to ad automation — with the ads MCP server Andrew Kutsy · Product Manager at Meta | ex-Amazon Andrew is a Product Manager at Meta and previously worked at Amazon. In this live session, he joined the Birch team to show how Meta’s benchmarks and creative data can feed straight into ad automation through the Birch ads MCP server. Instead of exporting reports and reading them by hand, media buyers can ask questions of their ad data and act on the answers in one place. It’s a first look at how AI assistants and Meta’s own data can work together on your accounts. [Watch](https://www.youtube.com/live/pCs1Ni53EOs) [LinkedIn](https://www.linkedin.com/in/andrewkutsy/) Webinars ## How our Creative Strategists leverage ChatGPT to manage 8-figure ad spend Shahbaz Khokhar · CEO & Founder at Eleniak | Meta UK Advisory Board Member | ex-Venture Beyond ChatGPT won’t run your ad account for you. But it’ll do a lot of the grunt work if you ask (nicely). Our partner Shahbaz Khokhar showed us how his team uses it in media buying: coming up with ideas worth testing, taking the boring bits off their plate, and giving creative strategists more time to think. [Watch](https://youtu.be/oFQUVX9qXqc) [LinkedIn](https://www.linkedin.com/in/shahbaz-khokhar/) Webinars ## Automating and scaling advertising at Venture Beyond with Birch Shahbaz Khokhar · CEO & Founder at Eleniak | Meta UK Advisory Board Member | ex-Venture Beyond Multi-seven-figure Meta budgets for DTC brands, run like clockwork. Shahbaz broke down the Birch rules that guard the spend, the emoji hack that keeps campaigns organized, how they outrun ad fatigue, and why unit economics beat gut feeling. [Watch](https://youtu.be/mvP87dex7RQ) [LinkedIn](https://www.linkedin.com/in/shahbaz-khokhar/) Webinars ## A full-funnel attribution approach that will boost your marketing efforts Scott Desgrosseilliers · CEO at Wicked Reports iOS 14 broke attribution, and a lot of us are still picking up the pieces. This webinar is about putting it back together: a full-funnel approach that actually tells you what’s working, how to measure conversions at the funnel or campaign level, and how to feed that data into Birch so your automation rules make decisions on real numbers. [Watch](https://youtu.be/Jtvm7VIelMk) [LinkedIn](https://www.linkedin.com/in/scottd71/) Webinars ## Meta ads: Generating $300K daily on autopilot Shahbaz Khokhar · CEO & Founder at Eleniak | Meta UK Advisory Board Member | ex-Venture Beyond Most brands hit a wall somewhere around “we should probably scale this.” Venture Beyond drove straight through it, from $50K to $3–4M a month on Meta, with $300K days along the way. Shahbaz broke down the system behind it: 3 scaling pillars, some properly clever AI hacks for creative costs, and the automated rules in Birch doing the boring, expensive-if-you-get-it-wrong bits. [Watch](https://youtu.be/xolDWAOjZxo) [LinkedIn](https://www.linkedin.com/in/shahbaz-khokhar/) Webinars ## How to grow a Facebook ad agency using Birch with Hawke Media Brenna Kleiman · Contractor Performance Specialist at Reason | ex-Hawke Media Brenna Kleiman from Hawke Media showed us the exact Birch rules her team relies on, why they beat Meta’s built-in automation, and how they roll it all out for new clients. Brenna also covered how to talk to clients about automation, why rule logs deserve a regular look, how to run A/B tests properly, and how to catch audience saturation before it eats the budget. [Watch](https://youtu.be/UY6x7WNDZzk) [LinkedIn](https://www.linkedin.com/in/brennakleiman/) Events ## The Loop Between Organic and Paid by Semrush, Gain and Birch With [Semrush](https://www.semrush.com/) , [GAIN](https://www.thisisgain.com/) Organic learns, paid spends, and the two rarely speak. So with Semrush and GAIN, we sat them down in Barcelona for The Loop Between Organic and Paid, an evening on what happens to strategy, budget, and content when they finally get along. Squeezing the whole evening into two sentences is impossible. Still, two can hold the highlights: Jana Krivenkaja from Semrush shared what her team learned, forgot, and learned again from organic social. Andrea Sericola from GAIN made the case that growth lives right where the two meet. Speakers of the night - [Andrea Sericola · , Director of Digital Media at GAIN](https://www.linkedin.com/in/andreasericola/) - [Jana Krivenkaja · , Social Media Manager & Employer Brand at Semrush](https://www.linkedin.com/in/jana-krivenkaja-12014256/) [Event page](https://luma.com/jde6k6os?tk=xqg6YD) Events ## Coffee Run Repeat by Hardal and Birch With [Hardal](https://usehardal.com/) A morning run, then coffee and talks with people from ecommerce, marketing, growth, and tech. Swap a few ideas before the workday starts, and leave with more contacts than steps. [Event page](https://luma.com/24n2glzn) Events ## Reaching Gen Z: talk from Snapchat and uLead With [Snapchat](https://www.snapchat.com/) , [uLead](https://www.linkedin.com/company/uleadconsulting/) Every DTC brand wants Gen Z. Gen Z, meanwhile, has already scrolled past. So we put growth and paid social folks in one room to work out where their attention went, and which channels deserve a go once you’ve had your fill of the usual suspects. Talia Jeffries, Senior Ad Partner Manager at Snapchat, covered how DTC brands can diversify paid social to reach Gen Z. Marco Scannavino, founder of uLead, decoded Gen Z’s unhinged tones and elongated journeys, which is a polite way of saying they take forever to buy anything. Speakers of the night - [Talia Jeffries · , Senior Ad Partner Manager at Snapchat](https://www.linkedin.com/in/talia-jeffries-63bb8b46/) - [Marco Scannavino · , Paid Media Expert & Founder of uLead](https://www.linkedin.com/in/marco-scannavino/) [Event page](https://luma.com/yxv755uv) Events ## App Growth, Pizza & Cava by Campaignswell, Spiral, web2wave and Birch With [Campaignswell](https://www.campaignswell.com/) , [Spiral](https://www.spiral.ad/) , [web2wave](https://www.web2wave.com/) An evening of cold drinks and good company for founders, marketing leads, and growth managers scaling their apps. The agenda is short and simple: meet people, eat well, talk shop. No slides, no pitches, no one reading out their LinkedIn headline. [Event page](https://luma.com/bj1amgzk) Events ## App Growth Breakfast by Campaignswell, Digital Eagle and Birch With [Campaignswell](https://www.campaignswell.com/) , [Digital Eagle](https://digital-eagle.us/) This event got the people who build and grow apps and games around one table: founders, growth and performance marketers, creative and product folks. Two hours over coffee on what’s working and what isn’t, at an hour when most marketers are still losing an argument with their alarm clock. [Event page](https://luma.com/vx80z1xx) Events ## Coffee. Marketers. Meetup. by La Sopa, Industrious and Birch With [La Sopa](https://www.lasopacontent.com/) , [Industrious](https://www.industriousoffice.com/) Our first event abroad took us to Berlin, with La Sopa Content, Birch, and Industrious sharing the hosting duties. The crowd was marketers who happened to be in Berlin and fancied starting 2026 with new faces rather than new resolutions. Great space, good company, proper coffee, and croissants that didn’t survive the first half hour. [Event page](https://luma.com/320krj51?tk=4DsPRl) Events ## The Future of Growth: Winning in a World of Imperfect Data by Hardal and Birch With [Hardal](https://usehardal.com/) Privacy changes, messy customer journeys, new channels, and AI are rewriting how app companies measure what works and where the money goes. So we teamed up with Hardal and put both sides of the problem in one room: us on acquisition, them on measurement. The big questions of the night: which signals you can still trust, where visibility quietly disappears, and whether attribution or incrementality deserves the final say on budget. Speakers of the night - [Barış Gürbüzler · , CEO at Hardal](https://www.linkedin.com/in/barisgurbuzler/) - [Mikhail Trofimov · , CEO at Birch](https://www.linkedin.com/in/mikhailtrofimov/) [Event page](https://luma.com/feefgkty) Events ## Apple Ads x Paid Social: Same same, but Different by Asapty, Braavo, and Birch With [Asapty](https://asapty.com/) , [Braavo](https://www.getbraavo.com/) Running Apple Ads and paid social with the same playbook seems perfectly sensible. Same testing, same scaling, same campaign structure. Then one day the numbers go sideways, and your budget finds out before you do. With Asapty and Braavo, we got our founders together to talk it through. Apple Ads on one side, Meta, TikTok, Snap, and the rest of paid social on the other: what works, what doesn’t, and the lessons that cost real money to learn. Speakers of the night - [Victor Orlov · , CEO at Asapty](https://www.linkedin.com/in/viktor-orlov-%F0%9F%94%9C-ags-barcelona-62bb88b4/) - [Mikhail Trofimov · , CEO at Birch](https://www.linkedin.com/in/mikhailtrofimov/) - [Natalia Shahmetova · , CEO & Co-founder at nove8](https://www.linkedin.com/in/natalia-shakhmetava/) ![Guests and speakers of the evening in Barcelona](https://bir.ch/lab/_astro/events-apple-group.IWXuXVxB_16SVtd.webp) [Event page](https://luma.com/rq9469l4?tk=EUARk4) Podcasts ## How to run a DTC agency in 2026 and what’s left for a media buyer in the age of AI Shahbaz Khokhar · CEO & Founder at Eleniak | Meta UK Advisory Board Member | ex-Venture Beyond Shahbaz runs Eleniak, sits on Meta’s UK Advisory Board, and scaled DTC brands to multi-seven-figure Meta budgets at Venture Beyond. In this online episode, he talked about what’s actually changing in paid media in 2026: why generalists are beating specialists, whether Meta eventually automates the whole job, and why your offer, not your ad, is usually the real problem. Media buyers get a clear read on where their role is heading. [Watch the episode](https://youtu.be/OIjYRS5CCbk) [Connect with Shahbaz](https://www.linkedin.com/in/shahbaz-khokhar/) Podcasts ## Future of ads, McLaren collab and Snoop Dogg as ad meme… Alex Lodeweyckx · CMO SHEKO | ex-Loop Earplugs | ex-Ekster | ex-Bioma Health Alex is CMO at SHEKO and previously worked at Loop Earplugs, Ekster, and Bioma Health. He joined us in our Barcelona nest to talk about how Loop teamed up with McLaren F1 on the limited-edition Loop Switch 2, turning earplugs into lifestyle gear for race tracks and concerts. He also shared what brands can learn from Snoop Dogg’s meme-worthy campaigns, and why ads today are less about selling and more about not boring people. Brand marketers get a real collab story to learn from. [Watch the episode](https://youtu.be/qbRdbQ7SVGY) [Connect with Alex](https://www.linkedin.com/in/alexander-lodeweyckx/) Podcasts ## What does €300M in ad spend teach you about creative? Alex Lodeweyckx · CMO SHEKO | ex-Loop Earplugs | ex-Ekster | ex-Bioma Health Alex joined us to talk modern marketing. He shared how Loop teamed up with McLaren F1 and made earplugs something people actually want to wear, what brands can learn from Snoop Dogg’s meme-worthy campaigns, and why ads are becoming more about entertainment than selling. [Watch the episode](https://youtu.be/Wc_CRsbK5eE) [Connect with Alex](https://www.linkedin.com/in/alexander-lodeweyckx/) Podcasts ## Managing multiple high-spend ad accounts without burning out Fer Rivero · Head of creative performance at GaleoPerformance.ch | ex-Loop Earplugs Fer heads creative performance at Galeo Performance, previously worked at Loop Earplugs, and has managed over $55M in Meta spend. At one point he ran 23 accounts at once. Now he caps it at 3–4 accounts per media buyer, and he explained why. His system for a heavy workload: checklists, one home for all brand info, fewer meetings, and automated rules nobody’s allowed to mess with. Media buyers juggling too many accounts get a setup they can copy. [Watch the episode](https://youtu.be/bgUysK3_B-o) [Connect with Fer](https://www.linkedin.com/in/ferrivero/) Podcasts ## What do you do when marketing promises what the product can’t deliver? Kevin Hawkins · Director of Infrastructure at Skyscanner | ex-Glovo | ex-Booking.com Kevin is Director of Infrastructure at Skyscanner and previously worked at Glovo and Booking.com. One thing he keeps running into: the gap between what marketing promises and what the product actually delivers. In this episode, he explains why that gap appears, the hidden cost of false promises, and what marketers can do about it. Marketers get a view from the product side of the table, which is where broken promises usually land. [Watch the episode](https://youtu.be/whG6oTPalrc) [Connect with Kevin](https://www.linkedin.com/in/kevinhawkinsdesign/) Podcasts ## What happens when your marketing career feels too much? Olha Dovhopola · Corporate Psychologist | ex-IcyBear Ltd Olha is a corporate psychologist who previously worked at IcyBear. In this episode, she explains why marketing burns people out faster than most industries, what recovery looks like at each stage, and what the data says that most marketers are too burned out to notice. Marketers and team leads get a way to spot burnout in themselves and their teams before it costs them. [Watch the episode](https://youtu.be/AbTZOBnPz74) [Connect with Olha](https://www.linkedin.com/in/olha-dovhopola-803770150/) Podcasts ## How UGC took over ads and where it’s headed Christian Zilio · CCO and Partner at Contentjet | ex-TikTok | ex-Google Christian is CCO and Partner at Contentjet, and previously worked at TikTok and Google. Scripted UGC is dead, he says, and he told us what’s working instead: hooks that stop the scroll, content that holds attention once it has it, a proper system behind your creative, and real people over AI slop. Creative strategists get a current read on UGC from someone who’s seen it from both the platform and the agency side. [Watch the episode](https://youtu.be/zD6WK-DelY4) [Connect with Christian](https://www.linkedin.com/in/christianzilio/) Podcasts ## What recruiters are looking for in your marketing CV Yuliia Hychka · Founder & Fractional Head of People at HY People Solutions | ex-Semrush Yuliia is Founder and Fractional Head of People at HY People Solutions, and previously worked in HR at Semrush. AI won’t take your marketing job, but it will change how you do it. She told us what hiring managers want through 2027: curiosity about AI, a CV that shows impact instead of buzzwords, interviews that feel like a chat rather than a school recital, and a LinkedIn that’s alive before you need it. Marketers get a recruiter’s checklist for their next move. [Watch the episode](https://youtu.be/stg2WSRFT-c) [Connect with Yuliia](https://www.linkedin.com/in/yuliiahychka/) Guides ## How to market AI-powered software with Liliya Roshchenko, Product Marketing Manager @ Semrush Liliya Roshchenko · Product Marketing Manager at Semrush Liliya ran go-to-market for an AI content tool through its first three years, and she worked out early that selling on speed was like bragging about a car’s cup holders. Everyone has them. “Speed was easy to replicate. Performance wasn’t.” In this guide, she takes on the fear that AI makes everything sound the same, explains why an honest comparison page beats a smug one when buyers are nearly ready to sign, and makes the case for sorting pricing on day one rather than on the back of a napkin later. Essential reading for any marketer about to launch an AI product into a very crowded room. [Read the guide](https://bir.ch/blog/how-to-market-ai-powered-software) [LinkedIn](https://www.linkedin.com/in/liliyaroshchenko/) Guides ## How to build a creative testing playbook Vadim Stolberg · CBDO & Co-founder at DCBL | ex-Wunderman Thompson | ex-POSSIBLE Vadim argues that A/B testing tells you which ad won, while creative testing tells you why. His playbook breaks winners down into persona, hook, angle, and proof, and splits effort 70/30 between proven winners and new ideas. He also shows how to keep a “Creative Registry” so the team never relearns the same lesson twice, and how to tell creative fatigue from audience saturation. His take on the bottleneck: ideas, not production, are what’s scarce. [Read the guide](https://bir.ch/blog/how-to-build-a-creative-testing-playbook) [LinkedIn](https://www.linkedin.com/in/vadim-stolberg/) Guides ## Media Buying Strategies for E-Commerce: A Chat with Fer Rivero Fer Rivero · Head of creative performance at GaleoPerformance.ch | ex-Loop Earplugs Fer has managed daily budgets of up to €100K, and his view is simple: creative decides most of a campaign’s success. In this conversation, he walks through high-volume testing, scaling winners slowly enough to stay out of the learning phase, and bringing tired ads back later. He also explains why behavior tells you more about an audience than demographics, and how Meta and Google work together. He shares the automated rules he relies on to keep it all running. [Read the guide](https://bir.ch/blog/media-buying-strategies) [LinkedIn](https://www.linkedin.com/in/ferrivero/) Guides ## Alexander Lodeweyckx on creative strategy, bold experiments, and AI Alex Lodeweyckx · CMO SHEKO | ex-Loop Earplugs | ex-Ekster | ex-Bioma Health Alex led performance at a fast-growing consumer brand, where revenue grew in step with the number of experiments the team ran. In a live conversation at a Birch meetup, he explains why strong briefs come before strong ads, and why he sees the creative strategist as the most underrated growth role. He also covers how to find unusual audiences and when to move into channels that are harder to measure. It’s a guide to running a team that makes big bets instead of small tweaks. [Read the guide](https://bir.ch/blog/experiments-briefs-ai) [LinkedIn](https://www.linkedin.com/in/alexander-lodeweyckx/) Guides ## Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner Inna Leitner · Founder at Flint Media | ex-MYCS, Ergolutions Inna moved from business journalism into paid search and now runs her own ecommerce consultancy. Her guide focuses on what advertisers can still control: data quality, product feeds, and creative. She explains how to keep tracking reliable under strict privacy rules, why you should judge results over 30 days instead of reacting to one bad day, and how AI-driven queries are changing search from keywords to context. [Read the guide](https://bir.ch/blog/inside-paid-search-inna-leiter) [LinkedIn](https://www.linkedin.com/in/inna-leitner/) Guides ## Building the car while driving: Natalia Tonenka on how to craft a successful marketing strategy Natalia Tonenka · Fractional CMO | ex-Nova Post Deutschland Natalia has 16+ years of marketing experience as a fractional CMO across SaaS, fintech, ecommerce, and healthtech. In her interview, she explains why strategy has to come before channels, and why she starts from target KPIs instead of asking about budget. She also uses three scenarios (minimal, realistic, and ambitious) to keep founders’ expectations grounded. She covers how fractional CMOs earn founders’ trust, and where AI helps her research without replacing talks with real customers. [Read the guide](https://bir.ch/blog/building-the-car-while-driving-natalia-tonenka-on-how-to-craft-a-successful-marketing-strategy) [LinkedIn](https://www.linkedin.com/in/nataliya-tonenka/) Guides ## The 5 most expensive data mistakes in LTV reporting (and how to catch them early) Artsiom Kazimirchyk · Co-founder & CEO at Campaignswell | Co-founder at Scalewell Artsiom builds predictive LTV models for user acquisition teams. In this guide, he lists the reporting mistakes that make unprofitable campaigns look healthy: revenue counted before fees and refunds, dispute costs left out, monthly views that mix cohorts, channels claiming the same revenue, and old averages applied to new audiences. Each comes with a clear fix. It’s a checklist every UA team should run through before the next budget review. [Read the guide](https://bir.ch/blog/the-5-most-expensive-data-mistakes-in-ltv-reporting) [LinkedIn](https://www.linkedin.com/in/artsiom-kazimirchyk/) Guides ## How to transform user acquisition with AI and automation: lessons from Fabulous Filippo de Rose · CMO at Fabulous | Board Advisor at HyperBeard | ex-Traplight Filippo oversees high-volume global ad spend as a CMO. His guide explains how he builds a lean UA team: automate any repetitive task first, and hire people only for strategy and creativity. He describes the guardrail rules he uses, why clean naming conventions come before any automation, and why the real payoff is less burnout and fewer errors, not just time saved. He also explains how the media buyer’s role is moving from adjusting bids to setting strategy. [Read the guide](https://bir.ch/blog/how-to-transform-user-aquisition-with-ai-and-automation-lessons-from-fabulous) [LinkedIn](https://www.linkedin.com/in/filippoderose/) Guides ## How to reclaim your weekends with ad automation: Nothink’s agency playbook Domantė Janulytė · Growth Manager at nothink | ex-Kilo Health, Kiloverse Domantė is a media buyer who manages US campaigns from Europe, eight hours ahead. Her playbook covers rules that pause underperformers before the workday starts, overnight budget limits as a safety net, and two ways to scale winners fast. She also shares a keyword trick for testing a new rule on one campaign before rolling it out. The result is 3–4 hours saved a week, and weekends where she logs in just once. [Read the guide](https://bir.ch/blog/ad-automation-playbook) [LinkedIn](https://www.linkedin.com/in/domantejanulyte/) Guides ## Everything you need to know about Meta’s business portfolio feedback score Artem Smirnov · Ex-Head of Growth at SmartyMe | ex-Union Apps, AdQuantum Artem has spent 10 years in user acquisition, and he first broke this story on his own channel. He reports that Meta’s account managers have warned large advertisers about a little-known feedback score. His guide explains how the score works, which business models are most exposed, and which early signals to watch, like refund rates, support tickets, and CPM drift, before delivery takes a hit. It’s practical early-warning advice from someone close to the source. [Read the guide](https://bir.ch/blog/facebook-feedback-score) [LinkedIn](https://www.linkedin.com/in/artyom-smirnov/) Success stories ## Alessandro can take on more clients and host more coaching events Alessandro Gargiulo · Founder at Gargiulo | Co-owner at American Uncle | ex-Cookie Srl Alessandro is a consultant, e-commerce store owner, and coach to other advertisers, and running ads full-time left little room for anything else. We worked with him to show how he automated most of his Meta playbook, including creative testing, ad variations, and round-the-clock bid adjustments, and how he used Bulk Creation to launch tests faster. His story shows the result: about 80% of his workday freed, ad management down to 1–2 hours a day, and time for more clients and more coaching events. Prospects get a clear view of how Alessandro runs accounts without wasting a minute. [Read the case study](https://bir.ch/case-studies/alessandro-gargiulo) [LinkedIn](https://www.linkedin.com/in/alessandrogargiulo/) Success stories ## Voy Media can take on more clients per account manager allowing the agency to scale faster Kevin Urrutia · Founder at Voy Media | ex-Founder at Montem Outdoor Gear Kevin built his reputation scaling brands like Lacoste and Paw.com, and he kept looking for ways to grow without being buried in account work. We worked with him to show the system he designed: automations that run every 15 minutes, raise budgets on winning campaigns immediately, send Slack alerts when performance drops, and copy across accounts so new clients get up to speed faster. The numbers back his approach: client ad spend up 1,160%, combined client revenue up 987%, and 9 hours saved per client each week. Kevin now has proof his process scales, and a story he can share with any brand that asks how. [Read the case study](https://bir.ch/case-studies/voy-media) [LinkedIn](https://www.linkedin.com/in/urrutia/) Success stories ## How Shahbaz grew an eyewear brand’s monthly sales from €39K to €148K Shahbaz Khokhar · CEO & Founder at Eleniak | Meta UK Advisory Board Member | ex-Venture Beyond Shahbaz scales ecommerce brands through constant creative testing and media buying automation. We wrote up his work with Blueprint Eyewear and linked it to the full breakdown. He set ROAS targets from the brand’s margins, rebuilt the account as a full funnel, and used automated rules to pause underperforming ads and push budgets during peak hours. The result: monthly sales grew from €39K to €148K, and peak-season spend rose from €300 to €3,500 a day while performance ran above target. Three of his Birch strategies sit alongside the story, so other practitioners can see exactly how he works. [Read the story](https://www.theventurebeyond.com/case-study/blueprint-eyewear) [LinkedIn](https://www.linkedin.com/in/shahbaz-khokhar/) Success stories ## ECOM HOUSE uses various rules to reduce CPA for their clients Emanuele Maragno · Co-founder at ECOM HOUSE | Meta Ads Strategist | ex-Digital360 Emanuele spent years in performance marketing before testing creatives by hand became too slow. We worked with him to show the rule engine he built in Birch: combined rules for creative and audience testing, dynamic bidding to scale winners, and stop-loss rules to cut wasted spend. One client saw revenue grow 539% and CPA drop 30%. He now runs accounts with nearly 2,000 ads across 50+ countries. It’s a playbook peers can learn from, and proof of Emanuele’s expertise he can share with every prospect. [Read the case study](https://bir.ch/case-studies/emmanuele-and-daniel) [LinkedIn](https://www.linkedin.com/in/emanuele-maragno/) Success stories ## Tim’s experiment testing whether a PPE campaign can beat a conversions campaign Tim Burd · Co-founder at Agency Y | Forbes Coaches Council Member | ex-AdLeaks Tim is known for testing what most media buyers take for granted. In Knowledge Bomb #11, he ran a Page Post Engagement campaign against a conversions campaign on the same audiences, scaling winners and pausing losers mid-day. PPE won more often than you’d expect. We wrote up the experiment, linked it to the full post, and added two Birch strategies he shared. Other practitioners get a test they can run themselves, and Tim gets new readers who follow his work. [Read the story](https://www.adleaks.com/ppe-objective-vs-conversions-case-study-knowledge-bomb-11/) [LinkedIn](https://www.linkedin.com/in/timburdofficial/) Success stories ## Depesh’s playbook for 8-figure revenue in six months, with top-of-funnel ROAS above 5x Depesh Mandalia · Founder at Agent CALM | ex-SM Commerce Depesh set a bold Q4 target for an ecommerce brand: 8-figure revenue in six months, with top-of-funnel ROAS above 5x and blended ROAS above 10x. He and his team hit it. November alone brought in $7M+ at 21x ROAS. We built a story around that result, linked it to the full breakdown on his site, and embedded a Birch strategy he shared. Readers see both the outcome and the thinking behind it, and qualified brands can reach Depesh straight from the page. [Read the story](https://depeshmandalia.com/) [LinkedIn](https://www.linkedin.com/in/depeshmandalia/) Success stories ## Marco Battaglia helped his client decrease CPA by 25.87% in 6 months Marco Battaglia · Growth Manager at Horizons | ex-eighteen79 Marco came to us with a client story worth telling. Elisir D, one of Italy’s biggest vitamin D sellers, had a messy ad account and needed to scale without losing ROAS. We wrote it up together, step by step: how he restructured the account by funnel stage, ran constant creative and audience tests, and let Birch handle the routine work. The result is a case study Marco can send to any prospect. It shows his method and the numbers it produced: CPA down 25.87%, sales up 253%, and daily orders up from about 75 to more than 320 in six months. [Read the case study](https://bir.ch/case-studies/marco-battaglia) [LinkedIn](https://www.linkedin.com/in/marco-battaglia/)