---
title: "Google Ads Automation Software | Birch (formerly Revealbot)"
description: "Scale Google Ads with AI-assisted rule-based automation. Automate bids, budgets, and scaling with rules you define and control. Start a free trial today."
url: https://bir.ch/google-ads-automation
---

Google Ads

# Scale PPC with Google Ads automation software

Turn your best Google Ads strategies and tactics into automation scripts to boost ROI and save time with our Google Ads and AdWords management software

[Try for Free](https://app.bir.ch/signup) [Book a Demo](https://bir.ch/demo) 

-   14-day free trial
-   No credit card required
-   Cancel anytime

## Automate Google Ads without scripts

Bring all of your bold and complex strategies to life using an intuitive interface, rather than learning and writing Google Ads scripts

### Visual builder

![A Duplicate rule in the builder: cost per trial under a custom CPT, and engagement or CPM conditions grouped with AND / OR](https://bir.ch/lab/_astro/visual-builder.C66anvpZ_ZJ9SGD.webp)

Build automations as complex as you need in a beautiful drag-and-drop interface

### Multiple actions

![Actions to pick from: Increase, Duplicate, Start, Pause, Notify](https://bir.ch/lab/_astro/multiple-actions.ZA4DOADm_Z2mgvR5.webp)

Choose more than 20 actions to automate and multiple together in a single automation

### Nested conditions

![Conditions grouped with AND inside OR](https://bir.ch/lab/_astro/nested-conditions.CPMt1O_m_CJTwP.webp)

Group conditions together with AND/OR operators

### Automation logs

![A log line: the status changed from Active to Paused, with the metrics at that moment](https://bir.ch/lab/_astro/automation-logs.CwL965cF_Z1ooYlb.webp)

Understand why items were (or were not) affected by automations

### Notifications

![A Slack message: 312 ad sets paused, with an Open log button](https://bir.ch/lab/_astro/notifications.DIpJgEpV_Z2qOfYR.webp)

Get alerts to your email or Slack about triggered actions or errors.

### More frequent

![The schedule set to every 15 minutes, with a Custom switch](https://bir.ch/lab/_astro/more-frequent.DuXlmQT1_Z1BpXEV.webp)

Schedule automations to run as frequently as every 15 minutes. Or completely customize it.

[Learn more](https://bir.ch/manage) 

## A Google Ads management tool focused on automation

Every single bit of your sophisticated Google Ads structure can be optimized. You can have your automated rules work with campaigns, ad groups, ads and keywords or campaign types: Search, Display, Shopping and Multi channel ads.

[Learn more about automation](https://bir.ch/manage) 

![Entity level picker: campaign, ad group, ads, keywords — next to Search, Display, Shopping and Video campaigns](https://bir.ch/lab/_astro/row-structure.B9cff980_ao9he.webp)

## Scale with 100% efficiency

You know when you need to adjust the bid and budget — just set up a rule and Birch would do that for you with any number of ads. Continuously.

![An «Increase bid» rule next to a chart of ROI going up 10%](https://bir.ch/lab/_astro/row-scale.BWNSRejB_Z2e0VBx.webp)

## Get notifications and Google Ads reports in Slack and email

Get a quick glance at the overall status instead of constantly checking health of each ad. You can schedule performance reports and send it to your team in Slack or email.

[Learn more about analysis](https://bir.ch/analyze) 

## Suggested content

### How to automate Google Ads in 2026

Ad Performance ·  June 18, 2025 · Aurora Sandino

[How to automate Google Ads in 2026](https://bir.ch/blog/google-ads-automation)

### Google Ads cost breakdown 2026: CPM, CPC, CPV, and CPA across all campaign types

Ad Performance ·  May 1, 2026 · Sara Alimehmeti

[Google Ads cost breakdown 2026: CPM, CPC, CPV, and CPA across all campaign types](https://bir.ch/blog/google-ads-cost-breakdown)

### Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner

Ad Performance ·  November 24, 2025 · Ana Siu

[Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner](https://bir.ch/blog/inside-paid-search-inna-leiter)

## Get started now

Automate Google ads. Automate growth.

[Try for Free](https://app.bir.ch/signup) [Book a Demo](https://bir.ch/demo) 

-   14-day free trial
-   No credit card required
-   Cancel anytime