From Manual to Automated: Scaling 50% More While Maintaining Target CPA

Challenge

• Manual Optimization: Constantly adjusting budgets and bids across multiple platforms consumed significant time, limiting focus on high-impact work.
• Limitations of Ad Platform Tools: Snapchat lacks native automation rules, while Meta and TikTok rules offer limited flexibility, making them difficult to tailor to unique business scenarios.
• Ad Platform Data Inconsistency: Inaccurate ad performance data within ad platforms limited the ability to scale efficiently, leading to inconsistent decision-making.
• Missed Scaling Opportunities: Manual optimizations during peak seasons like Q5 made it difficult to react quickly to performance trends and scale winning campaigns efficiently.

Solution

Bïrch automation rules enabled the team to manage campaigns at scale across multiple platforms while maintaining a steady growth pace. They have fully outsourced scaling, bid adjustment, and stop-loss strategies like pausing underperforming creatives to Bïrch.

• From Manual Tasks to Strategy: With optimizations running on autopilot across Meta, TikTok, and Snapchat, the team can shift its focus to what matters most: testing new channels, networks and placements.
• Advanced & Tailored Automation: Bïrch goes beyond native Ads Manager rules with custom metrics, flexible condition groups, timeframes, and rule check schedules.
• Consistent Data-Driven Decisions: Automated actions triggered by accurate ad performance data allow the team to leverage the assets that drive real value, powered by Google Sheet integration.
• Real-Time Campaign Scaling: Automation rules react instantly to performance shifts, react instantly to performance shifts and maximize the impact of top-performing campaigns even during peak seasons. As all key metrics can be factored into the rule’s logic, winning campaigns are scaled while maintaining target CPA.

Results

• Efficient Scaling with CPA control: Bïrch allowed the team to scale campaigns 50% more while maintaining the target CPA.
• Time saved: By delegating campaign optimizations to Bïrch automation, the team reclaimed hours previously spent on manual management.
• Centralised account management: Automating optimizations across Meta, TikTok, and Snapchat from one platform minimized tab switching and freed up team bandwidth.