Strategies

Easy-to-apply rules bundles

Ready-made solutions for your daily tasks

Identify
fatigued
ads

Manage multiple clients with fixed budgets

Scale high performers

Effectively test your ad sets

Quickly test many audiences  in one campaign

Run ads on your own schedule

Optimized for your business metrics

For social media ads on
4 platforms

Quick start with automation

Kick off your automation journey with the most popular rules

Notify about Key Metrics Drops

You can react quickly when performance dips — before it burns your budget

Quick Start

This strategy manages campaign based on the ROAS for the past three days

Quick Start

This strategy manages campaign based on the CPA for the past three days

Scheduled actions

So you don’t have to wake up at 4 a.m. on a Saturday just to pause your ads.

Day parting

Turn your ads off during specific periods, like nights or weekends

Midnight reset

Restart ad sets at midnight with their original budgets

Power of threes

Pause ads at midnight and only turn back on the top three performers

Dynamic CBO budget

Dynamically adjust budget of CBO (advantage campaign budget) campaign depending on number of active ad sets

Roundtable Ad Sets

Launches 3 new ad sets at a specific hour of the day (between 11 am and 12 pm) if Ad account ROAS is over 3

Budget Ladder

Reset and adjust campaigns budgets with CBO (advantage campaign budget) setting based on yesterday’s campaign performance

Budget scaling

Scale your best performers and increase budgets where it matters most.

Scale Slow and Fast

Scale Ad set budget based on ROAS on the Ad set and Ad account levels

Scale Ad sets

Increase the budget for high-performing ad sets and reducing spend on underperforming ones

Daily scaling

Scale the budget if half the budget is spent with high ROAS

Double down

Duplicate a well performing campaign with double the budget

Profit marching CBO

Scale the budget if a campaign performed well the previous day

To the moon

Scale the budget if a campaign has a below average CPA

Best practices

3 quick bundles for 3 types of advertisers

Mobile App Ads

It emphasizes identifying and pausing underperforming ads, scaling high performers, and reactivating ads with delayed results.

Lead Gen Ads

It emphasizes identifying and pausing underperforming ads, scaling high performers, and reactivating ads with delayed results.

E-Commerce Ads

It emphasizes identifying and pausing underperforming ads, scaling high performers, and reactivating ads with delayed results.

Creative rotation

Test, rotate, and promote your strongest creatives for consistent delivery

Power of threes

Pause ads at midnight and only turn back on the top three performers

Speed dating

Evenly rotate ads to discover your best performing creatives

Fire and Ice

Set a visual indicator of which ad sets are performing above or below expectations

Burnouts

Notify if CTR metric declines over the time

Ad duplicator

Pause then duplicate underperforming ads to give them a second chance

Risk control

Stop spend waste early and keep underperformers from draining your budget

Down and out

Pause ads with an above average CPA

Down and out

Pause ads with a below average ROAS

On the safe side

Pause ads with zero conversions after a certain amount of time

Forfeit the game

Pause underperforming ad sets that spent over half of its budget

Optimize Performance

Maximize ad performance by pausing underperformers, scaling top ads, and reactivating delayed winners

Conversion rate monitor

Mark ad sets that experience a drop in conversion rate

Jump-start

Gradually increase the bid until the ad set gets regular deliverabilty