Birch pricing

We prefer card transactions as the most efficient, additional options are available for enterprise clients.

Sure, there is a 14-day free trial with unlimited access to all of Birch’s features.

Once your trial expires, your automated rules and reports will be disabled. To re-enable them, choose the plan that works best for you. You can upgrade before the trial expires to transition smoothly: https://bir.ch/upgrade

If you exceeded your plan’s limit, you would be charged additional fee issued by Stripe. You will be notified by email. All plan features will be available. About overages ↗

The price is determined based on your monthly ad spend. Monthly ad spend is the total amount of ad budgets across all of the ad accounts connected to Birch. If your monthly spend changes, you will be charged additional fee based on the percent of your current tier. About overages ↗

The pricing is based on your monthly ad spend across all ad accounts you connect to Birch (Meta, Google, Snapchat, TikTok). All Birch features are available irrespective of the selected plan.

When you pay for a year in advance, you get 12 months for the price of 11! For enterprise special offerings, email us at hello@bir.ch

You can cancel at any time by clicking Cancel subscription button at the bottom of the billing page. Your subscription will last until the end of the current billing cycle.

First-party data is information you gather directly from your audience through channels like your website, app, email subscribers, and CRM.

Third-party data, on the other hand, is collected by another entity or business and then shared with you. As browsers continue to prohibit the collection of third-party data, many advertisers are shifting their focus to first-party data.

Professionals noticed decrease in ad performance due to inaccurate or incomplete data they see in their advertising platforms.

Since third-party cookies are being constantly restricted, they might as well be gone soon. So everyone will have to switch to server-side tracking eventually.

Both provide ability to use first-party data. But there 2 main advantages to Signals Gateway. First, it allows you to use any sources and distribute data to any destinations, since it is designed to be independent from Meta. Second, Signals Gateway uses the new pixel, so it shows even better results.

Signals Gateway Pixel collects data from your website and shares it exclusively with your Signals Gateway cloud server, without any use of third-party cookies and is independent from Meta’s servers.

More data signals transmitted → more accurate attribution → better functioning Meta ad algorithms → ad is shown to more relevant audience → higher conversion

Event-based pricing charges you based on the number of tracked events per gateway. This scalable model helps you keep initial costs low while expanding your data volume as needed. There are no overage fees — if you exceed your plan, you continue paying the same rate per additional event. This ensures a predictable and dependable solution for marketing teams handling variable traffic.

Signals Gateway and first-party data help with compliance by reducing reliance on third-party cookies, ensuring user consent, and giving businesses full control over their data.

Google Drive and Google Sheets today — Drive for your creative, Sheets for your ad plan. More storage providers including Dropbox are planned.

Meta, TikTok and Snapchat. Paste Google Drive links or connect a Google Sheet for any of them: each sheet is set up for one platform, and its rows can carry texts, headlines, URLs, CTA, UTM parameters and ad names.

Meta: single image and video ads, multi-advertiser and partnership ads, with Advantage+ creative, dynamic creative, multiple text variations and auto-grouping by placement. TikTok: single video ads, Smart+ campaigns included, with multiple text variations. Snapchat: single image and video ads, including lead generation, reminder and commercial ads, with attachments.

When you already have an ad set that’s performing and want more of what works. Stage duplicates the proven setup — keeping targeting, budget, and placement — and lets you swap in new creative, so you’re not rebuilding a winning setup by hand.

Automatically. When you connect a sheet, Stage matches your columns to ad fields in a second or two, with no required header names. You can change any mapping later in Sheet settings.

No, you stay in control of what goes live. Pick rows by range or by any column, like status, or paste links to newly uploaded media. Preview every ad and choose whether it launches active or paused. Nothing publishes on its own.

Bulk upload tools move files. Stage builds ads: from your planning sheet and Drive folders, on Meta, TikTok and Snapchat. Each row can set its own ad account, template ad, CTA, UTMs and ad name, and Stage checks every row before launch.

Yes. All you need is to give Stage view-only access to each folder.

Accounts, yes: in Row-by-row mode each row sets its own ad account, so one sheet launches into many accounts and campaigns in one run. Platforms, one at a time: each sheet is connected to one platform, so keep a sheet per platform.

You don’t need a sheet. Connect your Drive folders, then paste links to files or whole folders. Stage can create one ad set per folder and group sizes of the same creative into one ad.