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Blog
Weekly mix of marketing know-hows tools and ideas
Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Bïrch
One year as Bïrch: Inside the rebrand, the wins, and the flight ahead
October 27, 2025
Scott Colenutt
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Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner
Ad Performance
November 24, 2025
Ana Siu
WhatsApp for business: the performance marketer’s guide to messaging that converts
Ad Performance
November 17, 2025
Sara Alimehmeti
Meta value rules in 2025: the complete guide for smarter conversion optimization
Ad Performance
November 10, 2025
Sara Alimehmeti
Meta (Facebook) Audience Network: Should you use it in 2025?
Ad Performance
November 5, 2025
Aurora Sandino
TikTok Ads Manager: the ultimate guide for advertisers in 2025
Ad Performance
November 3, 2025
Bïrch Team
Proven ways to increase ROAS while rethinking traditional metrics
Tracking & Attribution
October 31, 2025
Ana Siu
[New feature] Meta Advantage+ audience targeting in Bïrch
Product updates
October 29, 2025
Scott Colenutt
One year as Bïrch: Inside the rebrand, the wins, and the flight ahead
Inside Bïrch
October 27, 2025
Scott Colenutt
What is TikTok Creative Center and how to use it for advertising
Creative Testing
October 17, 2025
Sara Alimehmeti
When to duplicate Facebook ads: creative testing, scaling spend, and handling ad fatigue
Ad Performance
October 13, 2025
Reggie Paquette
Bïrch Hub: first-party data for ads
Product updates
October 10, 2025
Aurora Sandino
Creative strategy in advertising: a framework for high-impact campaigns
Creative Testing
October 8, 2025
Aurora Sandino
What’s new with Snapchat Ads? Latest 2025 updates
Ad Performance
October 6, 2025
Sara Alimehmeti
Server-side tracking: the key to accurate attribution and smarter web campaigns
Tracking & Attribution
October 3, 2025
Ana Siu
Why was my Facebook ad rejected? 8 reasons & fixes
Ad Performance
October 1, 2025
Ana Siu
AdQuantum’s favorite automated rules: the logic behind testing and scaling Meta Ads campaigns
Ad Performance
September 29, 2025
Alexander Gordeev
Beginner’s guide to customer data collection: methods, tools, and strategy in 2025
Tracking & Attribution
September 22, 2025
Ana Siu
When good creatives go bad: why we built Explorer
Product updates
September 15, 2025
Aurora Sandino
Latest Meta updates: Summer 2025 releases
Ad Performance
September 3, 2025
Sara Alimehmeti
Facebook account restricted from advertising? Here's why and how to fix it
Ad Performance
August 29, 2025
Aurora Sandino
How AI in advertising is reshaping ad creation
Ad Performance
August 26, 2025
Aurora Sandino
Snapchat Ads automation: a smarter way to scale
Ad Performance
August 22, 2025
Bïrch Team
Mobile app marketing today: AdQuantum’s strategy and key trends
Ad Performance
August 18, 2025
Ana Siu
Navigating Meta’s mobile ad tools: what matters most in 2025
Ad Performance
August 13, 2025
Ana Siu
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