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Manage ads at scale with condition-based rules
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Create ads from Drive media by duplicating your setups
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Track ad performance, spot fatigue, find top assets
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Product
Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
All features
Learn about full product functionality
AI
Birch AI
Scale your ad ops with an AI layer across your workflows
Birch MCP
New
Connect Birch to your AI tool
Prompting guide
Learn to use Birch AI, Meta MCP and Birch MCP
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Schedule repeated workflows
Cases
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Performance
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Weekly mix of marketing know-hows tools and ideas
Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Birch
Meta account scoring in 2026: feedback score, ACE, and what to check on your accounts
Ad Performance
October 1, 2026
|
Elina Minnie
Best AI advertising platforms for paid social in 2026
Ad Performance
July 8, 2026
|
Ana Siu
Best campaign management software for paid social advertising in 2026
Ad Performance
July 3, 2026
|
Sara Alimehmeti
How to reclaim your weekends with ad automation: Nothink’s agency playbook
Ad Performance
July 2, 2026
|
Scott Colenutt
How to transform user acquisition with AI and automation: lessons from Fabulous
Ad Performance
June 24, 2026
|
Scott Colenutt
Birch vs Madgicx: how they compare in 2026
Ad Performance
May 27, 2026
|
Aurora Sandino
Google Ads cost breakdown 2026: CPM, CPC, CPV, and CPA across all campaign types
Ad Performance
May 1, 2026
|
Sara Alimehmeti
TikTok Ads cost breakdown 2026: CPM, CPC, and CPV by industry and objective
Ad Performance
April 29, 2026
|
Sara Alimehmeti
Google Ads in AI Overviews: the SERP placement that changes search advertising
Ad Performance
April 3, 2026
|
Ana Siu
5 ways to simplify your performance marketing team‘s workflow
Ad Performance
March 27, 2026
|
Birch Team
Why Birch beats Meta Ads Manager for creative analysis
Ad Performance
March 18, 2026
|
Aurora Sandino
Everything you need to know about Snapchat Sponsored Snaps
Ad Performance
March 9, 2026
|
Sara Alimehmeti
Mastering Meta incremental attribution: a value optimization approach
Ad Performance
February 20, 2026
|
Sara Alimehmeti
Facebook ads learning phase: how to break out faster & spend smarter
Ad Performance
February 18, 2026
|
Ana Siu
The safety net strategy: how Apple Ads amplifies app-user acquisition
Ad Performance
January 30, 2026
|
Viktor Orlov
How to use Meta value optimization to maximize conversion value
Ad Performance
January 28, 2026
|
Sara Alimehmeti
Birch vs Smartly: how they compare
Ad Performance
January 26, 2026
|
Sara Alimehmeti
Facebook ads not converting in 2026? 10 reasons why with fast fixes
Ad Performance
January 23, 2026
|
Aurora Sandino
How to use “Highlight your promotions” to improve conversion rates
Ad Performance
January 19, 2026
|
Ana Siu
How much should I spend on Facebook ads?
Ad Performance
January 14, 2026
|
Ana Siu
How to automate Facebook ads in 2026
Ad Performance
January 5, 2026
|
Mikhail Trofimov
The holiday season isn’t over: how to unlock the “hidden” Q5 with Meta Omnichannel ad campaigns
Ad Performance
December 17, 2025
|
Scott Colenutt
Birch rules vs TikTok automated rules: what’s the difference?
Ad Performance
December 12, 2025
|
Aurora Sandino
The authenticity edge, science and strategy behind the evolution of Meta Partnership Ads
Ad Performance
December 10, 2025
|
Scott Colenutt
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