Automation logic
Bïrch automation pauses underperformers, scales winners, and controls budgets — now with AI recommendations that surface new opportunities. You stay in control of every decision
More powerful
than native ad managers
Native automated rules are limited by design. Bïrch gives performance marketers a fully flexible automation engine, built for the complexity of real campaign management.
Native rules
Madgicx
Smartly
Simple conditions
AI decides for you
AI decides for you
Your rules, your logic
Check frequency
Hourly
Real-time (AI-driven)
Real-time (AI-driven)
Every 15 minutes, or custom schedule
Advanced rule logic
No
Limited
Limited
Nested conditions, cross-metric comparisons, custom timeframes
External data triggers
No
No
No
Google Sheets, Hyros, AppsFlyer, and more
AI recommendations
None
Auto-applied
Auto-applied
You review every suggestion before anything goes live
A lot of ad tools
are racing to make AI
fully autonomous
A lot of ad tools are racing to make AI fully autonomous
We think that’s the wrong goal when it comes to budget decisions
Ask anything
Your existing rules are the starting point
Bïrch's AI studies the automation rules you've already built—understanding your logic, your thresholds, and your goals—before it suggests anything new.
It surfaces opportunities, not actions
The AI identifies automation gaps and inefficiencies in your campaigns, then presents them as suggestions with clear reasoning. It never adjusts a budget or pauses an ad on its own.
You review, approve, and stay in control
Every suggestion requires your sign-off before it becomes a rule. You can modify the conditions, adjust the thresholds, or dismiss it entirely. The final call is always yours.
An ad automation tool built for performance marketers
Design automations as simple or as complex as your campaigns demand.
Multiple actions per rule
Choose from more than 20 actions and combine multiple actions in a single automation. Pause an ad, send a Slack notification, and adjust the budget, all from one rule triggered by one condition set.
Nested conditions
Build sophisticated logic using AND/OR operators to group conditions. Target exactly the scenarios you care about, without creating a dozen separate rules to cover the same ground.
Nested conditions
Create conditions based on an item's relative performance rather than absolute numbers. Protect your top performers or act on your weakest, automatically.
Multiple actions per rule
Compare any metric against another metric, not just against a static number. Measure this week's CPA against last week's, or compare an ad set's ROAS to the campaign average, across the same or different timeframes.
Custom timeframes
Define the exact performance windows you care about, beyond the presets native ad platforms offer.
Custom metrics
Build your own metrics as calculated formulas or as static variables, and use them as thresholds in your automation rules.
Notifications and automation logs
Get alerts via email or Slack when automations fire. Every action is logged with full transparency, showing exactly why each item was or wasn't affected.
External data triggers
Connect external data sources — Google Sheets, Google Analytics, and attribution tools like Hyros, AppsFlyer, Adjust, and Wicked Reports — and use their data as a live input to your automation rules, enabling strategies that go beyond what in-platform data alone allows.
Hit the ground running with ready-made automation strategies
Get started in minutes with customizable, pre-built ad automations designed by performance marketing practitioners.
Day parting
Turn your ads off during specific periods, like nights or weekends
Scale Slow and Fast
Scale Ad set budget based on ROAS on the Ad set and Ad account levels
Notify about Key Metrics Drops
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You can react quickly when performance dips — before it burns your budget
Power of threes
Pause ads at midnight and only turn back on the top three performers
Scale Ad sets
Increase the budget for high-performing ad sets and reducing spend on underperforming ones
Midnight reset
Restart ad sets at midnight with their original budgets
Roundtable Ad Sets
Launches 3 new ad sets at a specific hour of the day (between 11 am and 12 pm) if Ad account ROAS is over 3
Dynamic CBO budget
Dynamically adjust budget of CBO (advantage campaign budget) campaign depending on number of active ad sets
Daily scaling
Scale the budget if half the budget is spent with high ROAS
On the safe side
Pause ads with zero conversions after a certain amount of time
Budget Ladder
Reset and adjust campaigns budgets with CBO (advantage campaign budget) setting based on yesterday’s campaign performance
Profit marching CBO
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Scale the budget if a campaign performed well the previous day
Optimize Performance
Maximize ad performance by pausing underperformers, scaling top ads, and reactivating delayed winners
Jump-start
Gradually increase the bid until the ad set gets regular deliverabilty
Down and out
Pause ads with a below average ROAS
Double down
Duplicate a well performing campaign with double the budget
Down and out
Pause ads with a below average ROAS
Speed dating
Evenly rotate ads to discover your best performing creatives
To the moon
Scale the budget if a campaign has a below average CPA
Forfeit the game
Pause underperforming ad sets that spent over half of its budget
Ad duplicator
Pause then duplicate underperforming ads to give them a second chance
Conversion rate monitor
Mark ad sets that experience a drop in conversion rate
Double down
Duplicate a well performing campaign with double the budget
Double down
Duplicate a well performing campaign with double the budget
Burnouts
Notify if CTR metric declines over the time
One automation engine.
Four ad platforms.
Centralize automated campaign management across Meta, Google, Snapchat, and TikTok from a single platform. No need to maintain separate tools or workflows.
Meta Ads
A complete automation suite for Facebook and Instagram. More powerful and flexible than Meta's native automated rules, with support for every campaign objective
Google Ads
Build automations across Search, Performance Max, and Display without writing scripts. Automate bid adjustments, budget management, and performance reporting for your whole team
TikTok Ads
Go beyond TikTok's native capabilities with advanced automation tools designed for the platform's unique performance patterns and creative-driven buying behavior
Snapchat Ads
Scale profitable Snaps and optimize cost per swipe with automation rules built specifically for Snapchat's ad platform and delivery dynamics
