Put campaign growth on autopilot

Our robust automation engine can help you adjust bids, pause ads, and more. And external data integration enables creative strategies.

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Using Bïrch is like getting a marketing superpower

What if you could do things native ad managers won’t let you?

Pause underperforming ads

Rotate and test ad creatives

Scale your best performing ad sets

Get started quickly with Bïrch Strategies

Explore Strategies →

Get access to Bïrch Strategies — a library of pre-built automations designed for campaign growth.

“The content you guys produce is AMAZING, so glad there's the pre-made strategies feature too. So inspirational to see different automation rules to apply.”

Gary Jiang

‍Director of Paid social

Bïrch allows me to spend more time on strategy. It gives me the mental space to work proactively rather than reactively."

Brenna Kleiman

Senior Media Manager — Paid social

Robust, yet easy-to-use automations editor

Build automations perfectly tailored for your goals. Choose from hundreds of pre-defined metrics and actions or create custom variables.

Multiple actions

Create all-purpose automations by choosing from more than 20 actions.

Nested conditions

Create complex rules by grouping conditions with AND/OR operators.

Metric comparison

Compare metric to metric over the same or different timeframes.

Ranking conditions

Create conditions around an item’s relative performance.

Custom metrics

Make your own metrics as a calculation or as a variable to store a static number.

Custom timeframes

Make the exact performance windows you care about.

External data

Trigger automations based on data in a Google Sheet. Create unique metrics based on spreadsheets and use as you want.

Notifications

Receive alerts about triggered actions by email or in Slack.

Scheduling

Run automations as frequently as every 15 minutes or create a customized timeframe.

Automation logs

Understand why items were (or were not) affected by automations.

Four platforms
managed by one tool

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Automate campaign management. Automate growth.