—
First-party data is information you gather directly from your audience through channels like your website, app, email subscribers, and CRM.
Third-party data, on the other hand, is collected by another entity or business and then shared with you. As browsers continue to prohibit the collection of third-party data, many advertisers are shifting their focus to first-party data.
—
Professionals noticed decrease in ad performance due to inaccurate or incomplete data they see in their advertising platforms.
Since third-party cookies are being constantly restricted, they might as well be gone soon. So everyone will have to switch to server-side tracking eventually.
—
Both provide ability to use first-party data. But there 2 main advantages to Signals Gateway. First, it allows you to use any sources and distribute data to any destinations, since it is designed to be independent from Meta. Second, Signals Gateway uses the new pixel, so it shows even better results.
—
Signals Gateway Pixel collects data from your website and shares it exclusively with your Signals Gateway cloud server, without any use of third-party cookies and is independent from Meta’s servers.
It reduces ad blocker impact and supports custom audiences (Beta). Using it alongside the Meta Pixel and Conversions API enhances performance. Meta reports a 23% lower Cost per Action for advertisers who integrate all three.
—
More data signals transmitted → more accurate attribution → better functioning Meta ad algorithms → ad is shown to more relevant audience → higher conversion
—
Event-based pricing charges you based on the number of tracked events per gateway. This scalable model helps you keep initial costs low while expanding your data volume as needed. There are no overage fees — if you exceed your plan, you continue paying the same rate per additional event. This ensures a predictable and dependable solution for marketing teams handling variable traffic.
—
Signals Gateway and first-party data help with compliance by reducing reliance on third-party cookies, ensuring user consent, and giving businesses full control over their data.
It was initially designed by Meta to allow secure data transfers, and aligns with GDPR principles like transparency, data minimization, and purpose limitation. However, businesses must still ensure proper consent management and legal compliance. For instance, Europe-based businesses must use European gateway servers.
Bïrch Hub supports 3 domain zones for storing your data: US, EU and Asia.
