Video overview
Rules
Fine-tune your ad performance — with an easy-to-use automation builder.
Multiple Actions. Create universal automations by choosing from more than 20 actions.
Nested conditions. Create complex rules by grouping conditions with AND/OR operators.
Metric comparison. Compare metric to metric over the same or different time periods.
Ranking Conditions. Create conditions based on the relative performance of an item.
Workspaces
with
Overview
Keep your hand on important metrics — you don't have to learn terms or look at charts to do this.
Bïrch clearly shows you which metrics are worth monitoring — and tells you what to do about them.
Smart rules
Smart Rules will monitor performance while you do what's important. Or just take a break.
Bïrch will analyze your account and find important metrics.
Enable the Wise Cut to automatically pause ads — and restart them for late conversions.
Use rich automations for more customization flexibility (if you want to). More Smart Rules are coming soon!
Explorer
Bïrch technologies will show important creative insights. And you'll always be aware of what's important.
Just the best ads of the week.
See which video clips and commercials work best.
These ads are tired, lost performance — and need to be replaced.
These ads are the first to be replaced.
Ads smart grouping — see at a glance which ads are working best. And whose!
Automatically stop ads or replace creatives with one button.
Advertising
platforms
Create a fully automated system with a complete suite of automation tools.
Build automations without scripts and create reports for the whole team.
Scale profitable snaps and optimize your cost per swipe with automation.
Create automations with advanced tools that go beyond what is possible in TikTok ads natively.
Ads launcher
Stop checking on your campaigns all the time. Bïrch will do that for you.
Creative sets
A lot of ads? That's okay. Bïrch works with many of creatives at once, organizing them into smart groups.
Macros
Just tag it! Bïrch will create tags automatically for new campaigns, ad sets, and ads.
Validation
Bïrch shows ads that are likely to fail validation — and you won't waste time on them.
Post
boosting
Bïrch will turn your cool Instagram and Facebook posts into effective ads. Set the rule once and it will create ads every time your new organic content meets custom conditions.
Set
Birch automatically selects posts that rock. Just specify:
→ Organic impressions
→ Engagement
→ Click rate
→ Keyword in the post tex
Select
Set your budget, show time, and audience. And Birch remembers settings for the future.
Launch!
Bïrch monitors the effectiveness of your ads — and sends notifications. You love notifications, don't you?
Custom
metrics
Make your own metrics as a calculation or as a variable to store a static number.
Powerful metrics. Create custom metrics tailored to your marketing objective.
Google Sheets integration. Trigger automations based on data in a Google Sheet and create unique metrics based on spreadsheets.
Integrations. Automate your marketing decisions based on the external attribution data.
Daily
updates
Update your team daily and show your results to clients and stakeholders with beautiful scheduled reports.
Slack alerts
Stop checking on your campaigns all the time. Bïrch will do that for you.
Best
and
worst
Figure out which audiences are a hit and which aren't.
Automation
logs
Understand why items were (or were not) affected by automations.
Track what ads were affected. Analyze results and optimize your automated rules with historical log reports.
Troubleshooting. Debug where automated rules should have or should not have fired.
Automated
reports
Make cross-platform reports: manually or automatically on a schedule. Bïrch will automatically create handy charts in selected time frames, for specific platforms (or all of them at once).
White Label Reports. Create professional and stylish reports for clients — with elements of your brand.
Uncover new insights. Measure audience and creative performance across all your campaigns.
Stay up-to-date. Easily follow your campaigns with customizable Slack and email alerts.
Top creatives. Grouping by the best creatives — and more.