
Bring all of your bold and complex strategies to life using an intuitive interface, rather than learning and writing Google Ads scripts
Build automations as complex as you need in a beautiful drag-and-drop interface

Choose more than 20 actions to automate and multiple together in a single automation

Group conditions together with AND/OR operators

Understand why items were (or were not) affected by automations

Get alerts to your email or Slack about triggered actions or errors.

Schedule automations to run as frequently as every 15 minutes. Or completely customize it.


Every single bit of your sophisticated Google Ads structure can be optimized. You can have your automated rules work with campaigns, ad groups, ads and keywords or campaign types: Search, Display, Shopping and Multi channel ads.
Learn more about automation →You know when you need to adjust the bid and budget — just set up a rule and Bïrch would do that for you with any number of ads. Continuously.


Get a quick glance at the overall status instead of constantly checking health of each ad. You can schedule performance reports and send it to your team in Slack or email.
Learn more about analysis →