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Weekly mix of marketing know-how, tools, and ideas
Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Bïrch
Busting myths: do mobile devices listen to us all the time?
Tracking & Attribution
April 24, 2025
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Sergey Korol
The Ad Dilemma: Balancing Personalization and Privacy in the Digital Age
Tracking & Attribution
March 11, 2025
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Mikhail Trofimov
The potential of cookieless tracking in digital marketing
Tracking & Attribution
March 12, 2025
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Sergey Korol
Why are cookies in a browser called cookies?
Tracking & Attribution
February 4, 2025
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Sergey Korol
The cost of cookies - Why a cookieless strategy matters more than ever
Tracking & Attribution
May 2, 2023
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Mario Neto
Depesh Mandalia on iOS 14 / Facebook ads: All you need to know
Tracking & Attribution
February 10, 2021
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Depesh Mandalia
How to properly do UTM tracking for (almost) anything
Tracking & Attribution
April 8, 2022
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Bïrch Team
What is the Facebook Conversions API and how to use it
Tracking & Attribution
March 5, 2021
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Reggie Paquette
Are Facebook automated rules broken after iOS 14.5?
Tracking & Attribution
May 11, 2021
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Reggie Paquette
Tracking Facebook ads in Google Analytics the right way
Tracking & Attribution
January 13, 2021
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Reggie Paquette
Tracking Facebook ads in Google Analytics in a few steps with a simple attribution system
Tracking & Attribution
January 5, 2022
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Bïrch Team
How to set up Facebook ads custom conversions
Tracking & Attribution
September 1, 2020
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Reggie Paquette
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