Revealbot is now Bïrch, and it's not just a rebranding or renaming. It's a reflection of a change in our philosophy, our product approach, and the world of ads. We want to share that with you.

We founded Revealbot in New York City in 2016. It all started with a bot that sent notifications to users about important events in their ads accounts, and that bot was reflected in our name. But we quickly turned Revealbot into a service, and then developed it as a product: we helped to upload ads, customize them with strategies and rules, and show important things on dashboards.

We're very grateful to the advertising professionals who fell for us at the start — and even presented at major conferences. This helped us catch a star and grow quickly. Guys, thank you, we appreciate it greatly!

All of this reflected our own approach and the market's approach: betting on maximum efficiency. It doesn't matter what an ad looks like, as long as it makes money. We have to admit that for the last few years, the advertising world has been an ocean of numbers. And that suited us just fine — Revealbot sailed in this ocean faster than the current and the wind.

We are deeply immersed in the market, communicating with other players and keeping an eye on customer needs. Revealbot was a service where professionals and agencies ran billions of dollars worth of ads a year. And we ourselves ran Facebook ads for Revealbot. One day we saw them and wondered — was this really an ad we wanted to be associated with?

We began to realize that we wanted to spend more time and energy on creativity, on working together. Major players from Google to Meta agreed with us: they highlighted the growing importance of a creative in advertising efficiency.

In 2023, we realized that we wanted to change Revealbot, to make it relevant to the new environment. That's how we came up with Bïrch.

For advertising professionals, we kept all the features of Revealbot for which we were so valued: rules, analytics, testing creatives, and much more. But at the same time we added new tools to the new service — Bïrch. For example, Smart Rules — with them, automation will become even easier. Or Highlights in Overview — an AI-powered dashboard that will help keep ads stay relevant and converting.

We have a lot of new features and services — we'll tell you more about them later. And you can already see some of them on our new website!

We believe that Bïrch will help thousands of people to run ads without stress. We won't forget about other people who help performance marketers — managers, designers, copywriters and everyone who crafts an ad will all have swift and powerful tools to do their best work.

And with our collaboration tools we plan to bring together creative and performance — we are excited to see the ads that you will create with Bïrch!

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With love,
Bïrch Team

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FAQs

What happened to Revealbot?
Revealbot underwent a comprehensive rebrand and is now known as Bïrch. This transformation reflects our renewed focus on blending automation efficiency with creative collaboration.

What’s Revealbot’s new name?
Revealbot's new name is Bïrch.

Is Bïrch the same as Revealbot?
Yes — it's the same team, platform, and core capabilities (like rules, analytics, and bulk creative testing), now enhanced with features such as Smart Rules and AI-powered Highlights to help your ads stay creative and converting.