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Birch AI

closed beta

Built with a performance
marketing mindset
Built
with a
performance
marketing
mindset

Built on your data. Sharper decisions across every channel — analyze, strategize, automate

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It works because it knows your context

Your ad accounts

Meta, Google, TikTok, Snap. Performance data, structure, naming — all read directly

Your rule library

Existing rules are part of the context

Your workspace, your data

No external sharing. No training on your account

Every answer sits on top of your data

Use Cases

Get rules suggestion

Describe your performance marketing goal, and AI will turn it into a complex automation rule, explain the logic behind it, and create a draft directly in the Birch workspace. Review the recommendation, make any adjustments, and decide whether to activate it.

Analyze your performance

Ask about your account performance — across platforms, time ranges, campaign levels. Compare, break down, drill in, without a single dashboard.

Audit your rules

AI analyzes your current setup, finds opportunities that prevent wasted spend.

Analyze impact of rules

Coming soon

See the impact of rules on your performance and fill the missing gaps to continue scaling profitably.

Ask anything

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Every answer sits on top of your data

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Start fast with ready-to-use prompts

Curated examples for every use case, from audits to optimization

The first step toward a bigger vision

Today’s co-pilot

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Tomorrow’s agent

An AI operator that understands how your accounts work: surfaces creative recommendations from your historical performance, flags rule conflicts before they run, and acts as a real second pair of eyes on your account

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Your goals. Your context

Transform how your team strategizes and performs. Unlock early access today

FAQ

What is Birch AI

Birch AI is the intelligent core of Birch, built to simplify campaign management and sharpen your paid media strategy. It knows your ad account structure, understands platform-specific context, automation best practices and can draft rules that account for bid strategies, budget pacing, and performance signals — not just generic conditions. Ask it anything about your campaigns and get clear, actionable answers.

Which large language model (LLM) does Birch AI use?

Birch AI is powered by Google's Gemini 3.0 Flash model, chosen for its speed and efficiency in processing complex campaign data and delivering precise, actionable insights. The Birch team is continuously evaluating additional state-of-the-art models to expand capabilities and ensure you always get the best possible experience.

What kind of data does Birch use to power its AI?

Birch AI is powered by your connected ad account data — including campaign performance metrics, spend breakdowns, and automated rule configurations — all organized to deliver fast, accurate insights and smarter decision-making for your paid media strategy.

Does Birch share my data with LLM providers?

Birch AI is built with your data privacy and security as a top priority. LLMs are engaged solely to process your queries and never use your data for model training or service improvement. All data handling fully complies with our Privacy Policy and strict enterprise privacy standards.

Is there a Birch AI trial or demo available?

Birch AI doesn't offer a free trial at this time, but you can see it in action by reaching out to our team for a personalized demo and to learn how it can elevate your brand's paid media strategy.

How is it different from Meta Ads MCP?

Meta Ads MCP connects general-purpose AI tools like Claude or ChatGPT to your ad account — but it requires setup and has no built-in paid media expertise.
Birch AI is purpose-built for performance marketers. It understands your rules, flags logic errors, generates strategy-backed rule drafts, and works across your entire workspace out of the box. No setup, no coding — just actionable insights from day one.

Can I use Birch AI outside of Birch?

No, Birch AI is exclusively available within the Birch platform. It is deeply integrated with your connected ad accounts and workspace data, which means it can only operate within the Birch environment to deliver accurate insights and rule suggestions.