Bring
your
together
Bïrch works best with the tools you already use
Slack
Get the continuous updates directly within the communication workspace in Slack
Use cases
Rules
Stay alerted about triggered automations, set up performance alerts and always be up to speed on your campaigns
Reports
Pull up campaign performance reports in any channel for quick answers and insights
Google Analytics
Birch pulls in real-time website data from Google Analytics, helping you connect ad performance with user behavior
Use cases
Rules
Use the Google Analytics native metrics to set conditions for your Google Ads automation Rules. Available in the list of metrics within a rule builder
Reports
Use the Google Analytics native metrics to set conditions for your Google Ads automation Rules. Available in the list of metrics within a rule builder
Custom metrics
Use the Google Analytics data to create Custom metrics for Google Ads. The formula can combine a GA metric, a regular metric, and a Google Sheet metric
Explorer
Combine Google Analytics data with your custom metrics, Meta performance data, or attribution platform data to filter and rank ads and creative groups for deeper analysis
Google Drive
Upload creatives or entire folders in bulk from Google Drive directly to the Meta Media Library
Use cases
Launcher
Upload multiple creatives from Google Drive and generate ad sets in Launcher from multiple combinations of creatives in a few clicks
Google Sheets
Use custom ad performance data in conditions within automated rules or create custom audiences by integrating Google Sheets with Bïrch
Use cases
Rules
Use the tracking data from spreadsheets in Rules to set conditions for your Meta, TikTok, Google and Snapchat ads automation
Custom metrics
Create custom metrics based on your ad performance data. Build tailored formulas using data from Sheets, ad platforms, and integrated tracking services. Available for rules and reports in Meta, TikTok, Google, and Snapchat.
Explorer
Combine Google Sheet data with your custom metrics, Meta performance data, or attribution platform data to filter and rank ads and creative groups for deeper analysis.
Custom audiences
Use your spreadsheets to create Meta Custom audiences which can be updated automatically as new leads are added to the customer list.
Adjust
Bring deeper performance insights directly into Bïrch’s automation features with attribution data pulled from Adjust
Use cases
Rules
Use the Adjust metrics to set conditions for your Meta Ads automation Rules. Available in the list of metrics within a rule builder
Custom metrics
Create custom metrics based on the Adjust data and use them further in your Meta Ads automated rules
How Adjust integration works
Hyros
Increase the accuracy of your ads management by integrating Hyros with Bïrch
Use cases
Rules
Use the Hyros metrics to set conditions for your Meta Ads automation Rules. Available in the list of metrics within a rule builder
Custom metrics
Create custom metrics based on the Hyros metrics and use them further in your Meta Ads automated rules and creative dashboards
Explorer
Combine Hyros data with your custom metrics or Meta performance data to filter and rank ads or creative groups for deeper analysis
How Hyros integration works
Wicked Reports
Use your key performance metrics and events from Wicked Reports to automate campaign optimization in Bïrch
Use cases
Rules
Use the Wicked Reports metrics to set conditions for your Meta Ads automation Rules. Available in the list of metrics within a rule builder
Custom metrics
Create custom metrics based on the Wicked Reports metrics and use them further in your Meta Ads automated rules and creative dashboards
Explorer
Combine Wicked Reports data with your custom metrics or Meta performance data to filter and rank ads or creative groups for deeper analysis
How Wicked Reports integration works
AppsFlyer
Receive attribution and performance data straight from AppsFlyer, and use it in Bïrch to ensure your rules are acting based on the most accurate data
Use cases
Rules
Use the AppsFlyer events to set conditions for your Meta Ads automation Rules. Available in the list of metrics within a rule builder
Custom metrics
Create custom metrics based on the AppsFlyer metrics and use them further in your Meta Ads automated rules and creative dashboards
Explorer
Combine AppsFlyer data with your custom metrics or Meta performance data to filter and rank ads or creative groups for deeper analysis
How AppsFlyer integration works
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Slack
If your team relies on Slack for communication, this integration keeps you updated without leaving your workspace
Use cases
Reports
Pull up campaign performance reports in any channel for quick answers and insights
Rules
Stay alerted about triggered automations, set up performance alerts and always be up to speed on your campaigns