Blog

Weekly mix of marketing know-how, tools, and ideas

Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Bïrch
Essential guide to crafting an effective creative testing framework 2025
Creative Testing
August 1, 2025
Creative testing in advertising: how to identify and scale the most effective ads
Creative Testing
June 25, 2025
Media Buying Strategies for E-Commerce: A Chat with Fer Rivero
Creative Testing
May 2, 2025
Analyzing creatives in Facebook using a naming convention
Creative Testing
April 29, 2022
Tips to improve TikTok conversions in your ads – with examples
Creative Testing
February 25, 2022
A brand new way to target top-performing audiences and reuse best creatives
Creative Testing
January 28, 2022
Bïrch Bulk Creation: what’s new?
Creative Testing
December 8, 2021
Comprehensive guide to Facebook ads image sizes [2023]
Creative Testing
January 21, 2022
27 Facebook Ad Examples for Ad Creative Inspiration
Creative Testing
January 28, 2021
16 creative Snapchat ad examples (and why they work)
Creative Testing
October 12, 2020
12 Ways to beat Facebook ad fatigue (fast) – The ultimate guide
Creative Testing
September 17, 2019
How to Use Facebook's Video Creation Kit
Creative Testing
September 7, 2018
New: Bulk Ad Creation
Creative Testing
September 20, 2018

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