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Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
All features
Learn about full product functionality
AI
Bïrch AI
Scale your ad ops with an AI layer across your workflows
Bïrch MCP
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Connect Birch to your AI tool
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Weekly mix of marketing know-hows tools and ideas
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Inside Bïrch
How to transform user acquisition with AI and automation: lessons from Fabulous
June 24, 2026
Scott Colenutt
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Facebook Ads attribution: how it works and how to get better signals
Tracking & Attribution
March 25, 2026
Aurora Sandino
Transforming the Bïrch blog: What does it mean to have a company blog in 2026?
Inside Bïrch
March 23, 2026
Scott Colenutt
Conversions API vs Meta Pixel vs Signals Gateway vs Bïrch Hub: Which tracking setup is right for you?
Tracking & Attribution
March 20, 2026
Ana Siu
Why Bïrch beats Meta Ads Manager for creative analysis
Ad Performance
March 18, 2026
Aurora Sandino
Everything you need to know about Snapchat Sponsored Snaps
Ad Performance
March 9, 2026
Sara Alimehmeti
How to implement conversion tracking for Facebook Ads
Tracking & Attribution
February 25, 2026
Ana Siu
Mastering Meta incremental attribution: a value optimization approach
Ad Performance
February 20, 2026
Sara Alimehmeti
Facebook ads learning phase: how to break out faster & spend smarter
Ad Performance
February 18, 2026
Ana Siu
Moving past manual creative testing: scaling with Bïrch
Creative Testing
February 13, 2026
Sara Alimehmeti
12 ways to beat Facebook ad fatigue (fast)
Creative Testing
February 11, 2026
Ana Siu
The safety net strategy: how Apple Ads amplifies app-user acquisition
Ad Performance
January 30, 2026
Viktor Orlov
How to use Meta value optimization to maximize conversion value
Ad Performance
January 28, 2026
Sara Alimehmeti
Bïrch vs Smartly: how they compare
Ad Performance
January 26, 2026
Sara Alimehmeti
Facebook ads not converting in 2026? 10 reasons why with fast fixes
Ad Performance
January 23, 2026
Aurora Sandino
Facebook ads CTR too low? How to diagnose & fix underperforming creatives with Bïrch
Creative Testing
January 21, 2026
Sara Alimehmeti
How to use “Highlight your promotions” to improve conversion rates
Ad Performance
January 19, 2026
Ana Siu
Meta’s GenAI creative tools: a guide to Advantage+ Creative & Meta AI Studio
Creative Testing
January 16, 2026
Sara Alimehmeti
How much should I spend on Facebook ads?
Ad Performance
January 14, 2026
Ana Siu
Building the car while driving: Natalia Tonenka on how to craft a successful marketing strategy
Inspiration
January 12, 2026
Scott Colenutt
Everything you need to know about Meta’s business portfolio feedback score
Ad Performance
January 9, 2026
Mario Neto
AI won’t save your strategy: why you need to be “AI ready” before you’re “AI first”
Inspiration
January 7, 2026
Scott Colenutt
How to automate Facebook ads in 2026
Ad Performance
January 5, 2026
Mikhail Trofimov
The holiday season isn’t over: how to unlock the “hidden” Q5 with Meta Omnichannel ad campaigns
Ad Performance
December 17, 2025
Scott Colenutt
Meta ad library deep dive: unlock competitive insights & ad performance wins
Creative Testing
December 15, 2025
Ana Siu
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