Blog

Weekly mix of marketing know-how, tools, and ideas

Product updatesAd Performance
Ad Reporting
Creative TestingTracking & Attribution
Inspiration
Inside Bïrch
How to spot and replace fatigued ads
Ad Performance
June 20, 2025
The ultimate guide to Google Ads automation tools
Ad Performance
June 18, 2025
Alexander Lodeweyckx on creative strategy, bold experiments, and AI
Inside Bïrch
June 16, 2025
AI for business: behind the scenes at Meta
Ad Performance
June 13, 2025
How to boost a post on Facebook
Ad Performance
June 11, 2025
Are Facebook ads worth it in 2025? 8 proven tips for small businesses
Ad Performance
June 9, 2025
6 Facebook campaign objectives explained (2025 ODAX guide)
Ad Performance
June 6, 2025
How Venture Beyond uses Bïrch to automate and scale advertising
Ad Performance
June 4, 2025
How to promote your app using ads — 7 examples of mobile app campaigns
Ad Performance
May 21, 2025
What is the Facebook Pixel — Different ways to collect data to boost your ads performance
Ad Performance
May 13, 2025
People & Talent at Bïrch: Hiring, Benefits, and our Barcelona hub
Inside Bïrch
May 8, 2025
Safety net for your ads: new notifications by Bïrch
Product updates
May 8, 2025
Media Buying Strategies for E-Commerce: A Chat with Fer Rivero
Creative Testing
May 2, 2025
Busting myths: do mobile devices listen to us all the time?
Tracking & Attribution
April 24, 2025
Our Head of Ops' diary from E-commerce Berlin Expo 2025
Inside Bïrch
April 16, 2025
Mobile App Promotion Guide: Launch Your App Successfully
Ad Performance
March 24, 2025
The potential of cookieless tracking in digital marketing
Tracking & Attribution
March 12, 2025
The Ad Dilemma: Balancing Personalization and Privacy in the Digital Age
Tracking & Attribution
March 11, 2025
How to stand out in a dinosaur marketplace
Inspiration
February 24, 2025
How countries switched to color television
Inspiration
February 24, 2025
Why are cookies in a browser called cookies?
Tracking & Attribution
February 4, 2025
Three big Bïrch releases: new plans, WiseCut and Сomments
Product updates
January 27, 2025
Sign-Up Rescue Mission — Making It 3x Faster
Inside Bïrch
January 13, 2025
Sonic Branding — How music and sound affects brands
Inspiration
November 28, 2024

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