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Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
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Birch AI
Scale your ad ops with an AI layer across your workflows
Birch MCP
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Learn to use Birch AI, Meta MCP and Birch MCP
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Blog
Product
Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
All features
Learn about full product functionality
AI
Birch AI
Scale your ad ops with an AI layer across your workflows
Birch MCP
New
Connect Birch to your AI tool
Prompting guide
Learn to use Birch AI, Meta MCP and Birch MCP
Routines
Soon
Schedule repeated workflows
Cases
Blog
Pricing
Book demo
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Weekly mix of marketing know-hows tools and ideas
Weekly mix of marketing know-hows tools and ideas
Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Birch
Meta ACE score for subscription apps: how to keep your Business Manager from being blocked
October 16, 2026
Artem Smirnov
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How much should I spend on Facebook ads?
Ad Performance
January 14, 2026
Ana Siu
Building the car while driving: Natalia Tonenka on how to craft a successful marketing strategy
Inspiration
January 12, 2026
Scott Colenutt
AI won’t save your strategy: why you need to be “AI ready” before you’re “AI first”
Inspiration
January 7, 2026
Scott Colenutt
How to automate Facebook ads in 2026
Ad Performance
January 5, 2026
Mikhail Trofimov
The holiday season isn’t over: how to unlock the “hidden” Q5 with Meta Omnichannel ad campaigns
Ad Performance
December 17, 2025
Scott Colenutt
Meta ad library deep dive: unlock competitive insights & ad performance wins
Creative Testing
December 15, 2025
Ana Siu
Birch rules vs TikTok automated rules: what’s the difference?
Ad Performance
December 12, 2025
Aurora Sandino
The authenticity edge, science and strategy behind the evolution of Meta Partnership Ads
Ad Performance
December 10, 2025
Scott Colenutt
Meta marketing updates: performance solutions roadmap for late 2025
Ad Performance
December 8, 2025
Sara Alimehmeti
Why we built Birch Hub: making server-side tracking simple
Inside Birch
December 5, 2025
Scott Colenutt
Mastering micro-moments in marketing: how brands can win in a non-linear attention economy
Ad Performance
December 3, 2025
Sara Alimehmeti
What is Meta’s opportunity score?
Ad Performance
December 1, 2025
Sara Alimehmeti
Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner
Ad Performance
November 24, 2025
Ana Siu
WhatsApp for business: the performance marketer’s guide to messaging that converts
Ad Performance
November 17, 2025
Sara Alimehmeti
Meta value rules: the complete guide for smarter conversion optimization
Ad Performance
November 10, 2025
Sara Alimehmeti
Meta (Facebook) Audience Network: Should you use it in 2026?
Ad Performance
November 5, 2025
Aurora Sandino
TikTok Ads Manager: the ultimate guide for advertisers in 2026
Ad Performance
November 3, 2025
Birch Team
Proven ways to increase ROAS while rethinking traditional metrics
Tracking & Attribution
October 31, 2025
Ana Siu
[New feature] Meta Advantage+ audience targeting in Birch
Product updates
October 29, 2025
Scott Colenutt
One year as Birch: Inside the rebrand, the wins, and the flight ahead
Inside Birch
October 27, 2025
Scott Colenutt
What is TikTok Creative Center and how to use it for advertising
Ad Performance
October 17, 2025
Sara Alimehmeti
When to duplicate Facebook ads: creative testing, scaling spend, and handling ad fatigue
Creative Testing
October 13, 2025
Reggie Paquette
Birch Hub: first-party data for ads
Product updates
October 10, 2025
Aurora Sandino
Creative strategy in advertising: a framework for high-impact campaigns
Creative Testing
October 8, 2025
Aurora Sandino
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