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Blog
Weekly mix of marketing know-hows tools and ideas
Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Bïrch
The holiday season isn’t over: how to unlock the “hidden” Q5 with Meta Omnichannel ad campaigns
December 17, 2025
Scott Colenutt
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Creative testing in advertising: how to identify and scale the most effective ads
Creative Testing
June 25, 2025
Sergey Korol
Ultimate guide to Meta (Facebook) Blueprint certification in 2026
Ad Performance
June 23, 2025
Reggie Paquette
How to spot and replace fatigued ads
Creative Testing
June 20, 2025
Sergey Korol
The ultimate guide to Google Ads automation tools
Ad Performance
June 18, 2025
Aurora Sandino
Alexander Lodeweyckx on creative strategy, bold experiments, and AI
Inside Bïrch
June 16, 2025
Sergey Korol
AI for business: behind the scenes at Meta
Ad Performance
June 13, 2025
Sergey Korol
How to boost a post on Facebook
Ad Performance
June 11, 2025
Reggie Paquette
Are Facebook ads worth it in 2026? 8 proven tips for small businesses
Ad Performance
June 9, 2025
Mario Neto
6 Facebook campaign objectives explained (2025 ODAX guide)
Ad Performance
June 6, 2025
Ana Siu
How Venture Beyond uses Bïrch to automate and scale advertising
Ad Performance
June 4, 2025
Sergey Korol
How to promote your app using ads — 7 examples of mobile app campaigns
Ad Performance
May 21, 2025
Mario Neto
What is the Facebook Pixel — Different ways to collect data to boost your ads performance
Ad Performance
May 13, 2025
Mario Neto
People & Talent at Bïrch: Hiring, Benefits, and our Barcelona hub
Inside Bïrch
May 8, 2025
Aleks Vernikov
Safety net for your ads: new notifications by Bïrch
Product updates
May 8, 2025
Alla Maslova
Media Buying Strategies for E-Commerce: A Chat with Fer Rivero
Creative Testing
May 2, 2025
Mario Neto
Busting myths: do mobile devices listen to us all the time?
Tracking & Attribution
April 24, 2025
Sergey Korol
Our Head of Ops' diary from E-commerce Berlin Expo 2025
Inside Bïrch
April 16, 2025
Elina Minnie
Mobile App Promotion Guide: Launch Your App Successfully
Ad Performance
March 24, 2025
Mario Neto
The potential of cookieless tracking in digital marketing
Tracking & Attribution
March 12, 2025
Sergey Korol
The Ad Dilemma: Balancing Personalization and Privacy in the Digital Age
Tracking & Attribution
March 11, 2025
Mikhail Trofimov
How to stand out in a dinosaur marketplace
Inspiration
February 24, 2025
Sergey Korol
How countries switched to color television
Inspiration
February 24, 2025
Sergey Korol
Why are cookies in a browser called cookies?
Tracking & Attribution
February 4, 2025
Sergey Korol
Three big Bïrch releases: new plans, WiseCut and Сomments
Product updates
January 27, 2025
Sergey Korol
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