In 2025, TikTok is more than a platform for viral dances. It has become one of the most powerful advertising platforms for businesses and personal brands worldwide. For performance marketers, TikTok is where trends are born, conversations take off, and ads can go from zero to millions of impressions overnight.
TikTok Creative Center sits at the heart of this ecosystem. It’s a free tool designed for advertisers who want to understand what works on TikTok, including trending songs, hashtags, and top-performing ads across industries.
This guide breaks down what TikTok Creative Center is, how to access it, and how you can use its trend and performance insights to strengthen your marketing strategy in 2025. You’ll also see how those insights can flow into a continuous optimization loop with automated rules—turning trend discovery into scalable, measurable performance.
Key takeaways
- TikTok Creative Center is the go-to hub for advertisers to see what’s trending and understand which formats consistently perform best.
- Features like Top Ads, Keyword Insights, and Trend Overview make it easier to spot cultural shifts and harness their momentum in your campaigns.
- The new 2025 Symphony assistant speeds up creation with AI-powered scripts, videos, and in-platform optimization.
- The best results come from connecting Creative Center insights with TikTok ads manager and automation, creating a loop of testing and scaling.
What is TikTok Creative Center?
TikTok Creative Center is TikTok’s free hub for advertisers, helping you create high-performing, culturally relevant ads.
Top Ads Dashboard
This is a useful tool if you’re short on ideas and want to explore what others are creating.
It lets you search by brand name or keywords to find stand-out ads. If you want to be even more specific and study ads that are relevant to your goals, you can filter them by region, industry, objective, and other helpful metrics.
Trend Overview
Trends change so often that it’s nearly impossible to keep up with everything that goes viral on TikTok. But with Trend Overview, you can track the creative formats, ideas, and behaviors that are getting attention right now. It covers hashtags, songs, keywords, and everything in between.
With this feature, you can align your content with what’s working on the platform and increase your chances of going viral.
Creative Tools
TikTok’s Creative Tools suite aims to take your content creation to the next level. It now includes Symphony, a set of AI-powered features that speed up ad creation.
Instead of using separate AI tools, Symphony lets you handle everything in one place:
- Symphony Assistant summarizes trends, drafts TikTok-native scripts, and helps brainstorm creative concepts.
- Symphony Creative Studio quickly generates TikTok-ready videos with just a few inputs.
- Symphony in Ads Manager is directly integrated into campaign setup, so you can generate assets, optimize creatives, and make edits before launch.
These features help you stay in touch with what’s happening and adapt campaigns for maximum performance.
Take TikTok’s Toyota Germany case study as an example. The brand ran two campaigns simultaneously to test TikTok Automotive Ads. They achieved a 38% reduction in CPA compared to their standard lead gen approach.
How to access TikTok Creative Center
You don’t need to install anything to use TikTok Creative Center. It’s available online and directly inside TikTok’s Ad Tools. Head to the official portal on desktop and log in with your TikTok Business Account.
If you’re already using TikTok Ads Manager, the Creative Center is built into the platform. You can access it by heading to Tools > Creative Library.
You must have a Business Account to unlock the full set of features, including Keyword Insights and Symphony. Once you’re logged in, you’ll find everything in one dashboard, whether you’re on desktop or phone.
Troubleshooting Creative Center issues
In some cases, Creative Centre fails to load or restricts access. Try these troubleshooting tips:
- Clear your browser cache and cookies.
- Try another browser (Chrome and Edge work best).
- Disable ad blockers or VPNs.
- Make sure your account is a TikTok Business account.
- Check if the feature is available in your region.
If problems persist, try looking for answers in TikTok’s Help Center.
Mastering trend discovery
Think of the Creative Center as a “map” of how culture evolves on TikTok. It lets businesses understand what people are engaging with and how to adapt campaigns in real time.
Here’s how you can make the most out of it:
Navigating the Top Ads dashboard
The Top Ads dashboard is one of the most practical parts of TikTok Creative Center. It shows you the top-performing ads across industries and regions, complete with metrics like impressions, engagement, and CTAs.
By filtering results by ad format, campaign objective, or language, you can find the ads most relevant to your niche. Studying them can reveal creative patterns that consistently drive results.
Unlocking audience insights with TikTok hashtags and keyword trends
Inside the Trends and Keyword Insights tabs, you can explore which hashtags are gaining the most traffic in different markets and see the exact keywords audiences are responding to.
Here’s an example workflow:
- Search for “fitness.”
- View the top hashtags in that vertical.
- Check keyword insights to see which captions are driving clicks.
- Apply findings to your own campaign scripts.
Pro tip: Bring what you learn from the Creative Center into your campaigns. With Bïrch, you can set up TikTok automated rules with custom data to scale your best performers or pause underperformers.
Finding trending songs and sounds
Music drives much of TikTok’s engagement. Knowing which songs are trending can give your content a major boost.
The Trends tab has a dedicated song section showing what’s popular in your selected region.
You can filter by time period, see which tracks are new to the top 100, and even check which songs are approved for business use.
Keep in mind that:
- Commercial Music Library (CML) tracks are licensed and safe to use in ads. TikTok provides this library specifically for business use, so you don’t need to worry about copyright issues.
- Consumer trending sounds may not be licensed and therefore cannot be used in paid campaigns. They’re fine for organic posts, but not for ads.
Understanding cultural shifts
Trends represent cultural moments and users’ behavior at certain time periods. For instance, in January, content around fitness and New Year’s resolutions spikes, while in summer, travel and fashion content dominates.
Studying these cultural patterns can help you plan your campaign calendar in advance, aligning your content with what audiences are most likely to care about at any given time.
Applying creative patterns to objectives
Not every trend works the same way for every campaign objective. The key is matching creative patterns with your goals.
- Conversions: Testimonial-style videos paired with clear purchase-related keywords help build trust and guide viewers toward action.
- Awareness: Broader hashtags and bold, eye-catching visuals help capture attention at scale and boost recognition.
- Engagement: Authentic UGC-style content and community-driven formats invite audiences to participate and interact.
You can take this further by connecting Creative Center insights directly into TikTok Ads Manager workflows. For example, you can duplicate the same creative across campaigns optimized for different objectives, then compare lift side by side.
Testing one idea under multiple objectives—conversions, awareness, and engagement—reveals not just whether a format works, but where it delivers the most value. Otherwise, you risk chasing trends without a clear direction.
Turn insights into automated performance with Bïrch
Finding inspiration in the TikTok Creative Center is only the beginning. Once your campaigns are live, the real work is in optimizing and scaling them effectively—and that’s exactly how Bïrch’s TikTok Ads automation can help you.
With Bïrch, you can automate every part of campaign management. Set rules to pause ads the moment CTR drops, scale budgets when ROAS improves, or stop delivery once spend hits a certain limit.
You can chain multiple conditions together, use AND/OR logic, and even choose over 130 metrics to be one step ahead with your goals. The result is a seamless loop; Creative Center gives you the ideas, while Bïrch keeps your campaigns performing at their best, automatically.
FAQs
In 2025, TikTok is more than a platform for viral dances. It has become one of the most powerful advertising platforms for businesses and personal brands worldwide. For performance marketers, TikTok is where trends are born, conversations take off, and ads can go from zero to millions of impressions overnight.
TikTok Creative Center sits at the heart of this ecosystem. It’s a free tool designed for advertisers who want to understand what works on TikTok, including trending songs, hashtags, and top-performing ads across industries.
This guide breaks down what TikTok Creative Center is, how to access it, and how you can use its trend and performance insights to strengthen your marketing strategy in 2025. You’ll also see how those insights can flow into a continuous optimization loop with automated rules—turning trend discovery into scalable, measurable performance.
Key takeaways
- TikTok Creative Center is the go-to hub for advertisers to see what’s trending and understand which formats consistently perform best.
- Features like Top Ads, Keyword Insights, and Trend Overview make it easier to spot cultural shifts and harness their momentum in your campaigns.
- The new 2025 Symphony assistant speeds up creation with AI-powered scripts, videos, and in-platform optimization.
- The best results come from connecting Creative Center insights with TikTok ads manager and automation, creating a loop of testing and scaling.
What is TikTok Creative Center?
TikTok Creative Center is TikTok’s free hub for advertisers, helping you create high-performing, culturally relevant ads.
Top Ads Dashboard
This is a useful tool if you’re short on ideas and want to explore what others are creating.
It lets you search by brand name or keywords to find stand-out ads. If you want to be even more specific and study ads that are relevant to your goals, you can filter them by region, industry, objective, and other helpful metrics.
Trend Overview
Trends change so often that it’s nearly impossible to keep up with everything that goes viral on TikTok. But with Trend Overview, you can track the creative formats, ideas, and behaviors that are getting attention right now. It covers hashtags, songs, keywords, and everything in between.
With this feature, you can align your content with what’s working on the platform and increase your chances of going viral.
Creative Tools
TikTok’s Creative Tools suite aims to take your content creation to the next level. It now includes Symphony, a set of AI-powered features that speed up ad creation.
Instead of using separate AI tools, Symphony lets you handle everything in one place:
- Symphony Assistant summarizes trends, drafts TikTok-native scripts, and helps brainstorm creative concepts.
- Symphony Creative Studio quickly generates TikTok-ready videos with just a few inputs.
- Symphony in Ads Manager is directly integrated into campaign setup, so you can generate assets, optimize creatives, and make edits before launch.
These features help you stay in touch with what’s happening and adapt campaigns for maximum performance.
Take TikTok’s Toyota Germany case study as an example. The brand ran two campaigns simultaneously to test TikTok Automotive Ads. They achieved a 38% reduction in CPA compared to their standard lead gen approach.
How to access TikTok Creative Center
You don’t need to install anything to use TikTok Creative Center. It’s available online and directly inside TikTok’s Ad Tools. Head to the official portal on desktop and log in with your TikTok Business Account.
If you’re already using TikTok Ads Manager, the Creative Center is built into the platform. You can access it by heading to Tools > Creative Library.
You must have a Business Account to unlock the full set of features, including Keyword Insights and Symphony. Once you’re logged in, you’ll find everything in one dashboard, whether you’re on desktop or phone.
Troubleshooting Creative Center issues
In some cases, Creative Centre fails to load or restricts access. Try these troubleshooting tips:
- Clear your browser cache and cookies.
- Try another browser (Chrome and Edge work best).
- Disable ad blockers or VPNs.
- Make sure your account is a TikTok Business account.
- Check if the feature is available in your region.
If problems persist, try looking for answers in TikTok’s Help Center.
Mastering trend discovery
Think of the Creative Center as a “map” of how culture evolves on TikTok. It lets businesses understand what people are engaging with and how to adapt campaigns in real time.
Here’s how you can make the most out of it:
Navigating the Top Ads dashboard
The Top Ads dashboard is one of the most practical parts of TikTok Creative Center. It shows you the top-performing ads across industries and regions, complete with metrics like impressions, engagement, and CTAs.
By filtering results by ad format, campaign objective, or language, you can find the ads most relevant to your niche. Studying them can reveal creative patterns that consistently drive results.
Unlocking audience insights with TikTok hashtags and keyword trends
Inside the Trends and Keyword Insights tabs, you can explore which hashtags are gaining the most traffic in different markets and see the exact keywords audiences are responding to.
Here’s an example workflow:
- Search for “fitness.”
- View the top hashtags in that vertical.
- Check keyword insights to see which captions are driving clicks.
- Apply findings to your own campaign scripts.
Pro tip: Bring what you learn from the Creative Center into your campaigns. With Bïrch, you can set up TikTok automated rules with custom data to scale your best performers or pause underperformers.
Finding trending songs and sounds
Music drives much of TikTok’s engagement. Knowing which songs are trending can give your content a major boost.
The Trends tab has a dedicated song section showing what’s popular in your selected region.
You can filter by time period, see which tracks are new to the top 100, and even check which songs are approved for business use.
Keep in mind that:
- Commercial Music Library (CML) tracks are licensed and safe to use in ads. TikTok provides this library specifically for business use, so you don’t need to worry about copyright issues.
- Consumer trending sounds may not be licensed and therefore cannot be used in paid campaigns. They’re fine for organic posts, but not for ads.
Understanding cultural shifts
Trends represent cultural moments and users’ behavior at certain time periods. For instance, in January, content around fitness and New Year’s resolutions spikes, while in summer, travel and fashion content dominates.
Studying these cultural patterns can help you plan your campaign calendar in advance, aligning your content with what audiences are most likely to care about at any given time.
Applying creative patterns to objectives
Not every trend works the same way for every campaign objective. The key is matching creative patterns with your goals.
- Conversions: Testimonial-style videos paired with clear purchase-related keywords help build trust and guide viewers toward action.
- Awareness: Broader hashtags and bold, eye-catching visuals help capture attention at scale and boost recognition.
- Engagement: Authentic UGC-style content and community-driven formats invite audiences to participate and interact.
You can take this further by connecting Creative Center insights directly into TikTok Ads Manager workflows. For example, you can duplicate the same creative across campaigns optimized for different objectives, then compare lift side by side.
Testing one idea under multiple objectives—conversions, awareness, and engagement—reveals not just whether a format works, but where it delivers the most value. Otherwise, you risk chasing trends without a clear direction.
Turn insights into automated performance with Bïrch
Finding inspiration in the TikTok Creative Center is only the beginning. Once your campaigns are live, the real work is in optimizing and scaling them effectively—and that’s exactly how Bïrch’s TikTok Ads automation can help you.
With Bïrch, you can automate every part of campaign management. Set rules to pause ads the moment CTR drops, scale budgets when ROAS improves, or stop delivery once spend hits a certain limit.
You can chain multiple conditions together, use AND/OR logic, and even choose over 130 metrics to be one step ahead with your goals. The result is a seamless loop; Creative Center gives you the ideas, while Bïrch keeps your campaigns performing at their best, automatically.
FAQs
TikTok Creative Center is a free hub built for advertisers. It brings together top ads, trending hashtags, popular songs, and keyword insights to reveal what performs best on the platform and how you can use the same tactics for your own goals.
You can use the Creative Center to find inspiration, track current trends, and align your campaigns with TikTok’s culture. When you see what’s currently working, you can apply the same creative patterns in your ads.
You can access the Creative Center either through the official web portal or directly inside TikTok Ads Manager. If you have a Business Account, you’ll be able to unlock the full set of features, including Symphony.
To use Keyword Insights, go to the Creative Center > Trends > Keywords tab. Type in a product, service, or industry term to view the most popular keywords and phrases that audiences are engaging with right now.
Go to Trends > Songs to see trending sounds. You’ll see a list of the most popular tracks in your region, which you can filter by time period or “new to top 100.” Business users also get to access TikTok’s Commercial Music Library, which includes songs that are safe to use in ads.
You can download and use music from the Commercial Music Library in campaigns. However, you won’t be able to download videos unless you own the rights or are working with TikTok Ads Manager integrations.
Using insights from the Creative Center in your campaigns lets you test proven patterns, improve your content, and get higher engagement and conversions.
The key to successful TikTok ads is grabbing the audience’s attention in the first three seconds with a hook. This might be a strong visual, a question, or an unexpected moment that makes people stop scrolling.Keep captions short and action-focused so your message is clear at a glance. Use authentic, UGC-style creatives, since that’s the type of content that TikTok users engage with most. End with a strong CTA so the audience knows exactly what step to take next.
