How AdParlor eliminated manual work in TikTok Ads management using Bïrch
up to 50
hours saved monthly
up to 12K
automation triggers monthly
"Bïrch has made high-volume campaign management seamless: it saves our time, reduces human error, and acts as a safety net even outside working hours. It's not just a time-saver; it’s a game-changer for ad management."
Challenge
Managing large-scale TikTok campaigns manually through native platform rules created major inefficiencies for AdParlor. Key challenges included:
- Unreliable in-platform automation: Native TikTok rules often failed to fire on time or synchronize properly with campaign schedules.
- High volume of ads: Managing hundreds of ads daily across different times zones and objectives made manual QA overwhelming.
- Risk of missed timing: Campaigns required strict start/stop times, but manual processes and platform delays created risk.
- Lack of real-time visibility: Without instant notifications, issues like delivery failures or overspending could go unnoticed for hours.
- Weekend and off-hours management: Monitoring campaigns outside work hours was inefficient, leading to slow responses when problems occurred.
- Scaling limitations: Manual workflows made it difficult to scale ad volume and budgets without increasing operational risk.
Solution
AdParlor needed a reliable automation solution to streamline operations, improve campaign visibility, and react to issues in real time. To achieve this, AdParlor started using Bïrch’s automation to manage TikTok campaigns at scale.
With Bïrch’s intuitive interface, they eliminated manual effort and streamlined the management of hundreds of campaigns. This allowed them to scale more confidently, operating faster and more efficiently with fewer resources.
AdParlor implemented several automation strategies using Birch:
Starting and Pausing ads at specific times
The team uses Bïrch for time-based starting and pausing ads, to allign with campaign schedules and sequential campaign launches. With Bïrch automation ads launch and pause trigger precisely on schedule without any additional manual effort.
Alerts in Case of Spend Spikes and Delivery Issues
Some campaigns may have unexpected spend spikes, while others might not be delivering due to setup issues. These rules help to stay in the loop and take action in both cases to ensure budgets are controlled and all campaigns get the opportunity to perform.
Results
Bïrch has become a key part of AdParlor’s workflow, empowering the team to scale smarter while staying agile and responsive:
- Up to 52 hours saved monthly on campaign management tasks
- Faster ad launches and updates across high-volume campaigns
- Improved weekend and off-hours monitoring for spend anomalies and delivery issues, ensuring rapid response times
- Higher operational efficiency, with reduced manual errors and workload with up to 12K automation triggers monthly
