Loop Earplugs scale 200% faster with Bïrch automation
90
hours saved monthly
over 20K
automation triggers monthly
3×
faster scaling
"Bïrch is incredibly useful because it essentially acts as a constant presence, optimizing our ad spend on a daily basis. Instead of adjusting budgets every two or three days, the system scales up successful campaigns and reduces spend on underperforming ones in real time. This not only accelerated scaling but also doubled the speed of learning, allowing us to make data-driven decisions much faster."
Challenge
Loop Earplugs was looking for a more efficient way to manage and optimize their ad campaigns at scale. Manual processes limited the speed of decision-making, affecting their ability to maximize performance. Key challenges included:
- Scaling & Optimization Speed – Budget adjustments were made every few days, slowing down responses to campaign performance.
- Ad Performance Consistency – Without daily monitoring, high-potential ads were sometimes paused too early, while underperforming ads continued running.
- Delayed Attribution Considerations – Conversions occurring days after initial engagement were sometimes overlooked, leading to premature campaign shutdowns.
- Global Campaign Management – Running ads across multiple countries required adapting strategies to different market behaviors, increasing operational complexity.
Solution
Birch streamlined campaign management by automating scaling and budget adjustments, ensuring ads received a fair chance to perform. Instead of manual checks every few days, the system optimized ad spend daily, allowing for faster learning and quicker decision-making. Additionally, Birch accounted for delayed attributions, preventing premature campaign shutdowns and maximizing long-term conversions.
To address these challenges, Loop implemented several automation strategies using Birch:
Aggressive Scaling and Killing Rules
Birch automation regularly monitors ad performance, making real-time adjustments to scale high-performing ads and cut spending on underperforming ones.
Frequency Structuring
This approach helps manage ad exposure by ensuring that ads are displayed to audiences at optimal frequencies. By structuring campaigns in a way that balances ad exposure, Loop prevents audience fatigue and maximizes engagement.
Country-Specific Adjustments
Different rules and thresholds are applied based on market conditions in each country, ensuring a tailored approach for better results.
Restarting Rules in Case of Delayed Attribution
Given the nature of delayed attributions, campaigns and ad sets are frequently paused when they appear underperforming. However, after reviewing data from later attribution windows, some of these ads are restarted if they show potential. This ensures that promising ads are given a fair chance to perform and drive conversions.
Results
Since implementing Birch’s automation, Loop has experienced measurable improvements in campaign efficiency:
- 200% Faster Scaling: The automation of bid adjustments and budget allocation has significantly accelerated the scaling process.
- More Effective Budget Utilization: Ads are dynamically adjusted based on real-time performance, preventing wasted ad spend.
- Improved Ad Longevity: The restart strategy has ensured that ads with long-term potential are not prematurely discarded.
