hours saved monthly
automation triggers monthly
faster scaling
"Bïrch is incredibly useful because it essentially acts as a constant presence, optimizing our ad spend on a daily basis. Instead of adjusting budgets every two or three days, the system scales up successful campaigns and reduces spend on underperforming ones in real time. This not only accelerated scaling but also doubled the speed of learning, allowing us to make data-driven decisions much faster"
Loop Earplugs was looking for a more efficient way to manage and optimize their ad campaigns at scale. Manual processes limited the speed of decision-making, affecting their ability to maximize performance. Key challenges included:
Birch streamlined campaign management by automating scaling and budget adjustments, ensuring ads received a fair chance to perform. Instead of manual checks every few days, the system optimized ad spend daily, allowing for faster learning and quicker decision-making. Additionally, Birch accounted for delayed attributions, preventing premature campaign shutdowns and maximizing long-term conversions.
To address these challenges, Loop implemented several automation strategies using Birch:
Birch automation regularly monitors ad performance, making real-time adjustments to scale high-performing ads and cut spending on underperforming ones.
This approach helps manage ad exposure by ensuring that ads are displayed to audiences at optimal frequencies. By structuring campaigns in a way that balances ad exposure, Loop prevents audience fatigue and maximizes engagement.
Different rules and thresholds are applied based on market conditions in each country, ensuring a tailored approach for better results.
Given the nature of delayed attributions, campaigns and ad sets are frequently paused when they appear underperforming. However, after reviewing data from later attribution windows, some of these ads are restarted if they show potential. This ensures that promising ads are given a fair chance to perform and drive conversions.
Since implementing Birch’s automation, Loop has experienced measurable improvements in campaign efficiency: