ECOM HOUSE uses various Bïrch rules to reduce CPA for their clients

E.Maragno & D.Bidmon, Owner

539%

increase in revenue generated for a client

234%

in total ad spend savings

30%

reduction in cost-per-acquisition (CPA)

Company

At ECOM HOUSE we mastered the combination of marketing principles, consumer psychology, converting creatives, and copywriting with media buying, business KPIs and digital informed decision making.

ecomhouse.com

Munich, Germany

Industry

Agency

Bïrch user

1 year

"Without the Bïrch rule engine, I wouldn’t be able to automate and fine tune my bidding strategy so effectively. This tool is in a whole different ball game compared to anything else out there, it has allowed me to scale my campaigns 10x faster."

E.Maragno

Co-Founder, ECOM HOUSE

Challenge

After spending many years in the digital marketing and advertising world, Emanuele and his business partner, Daniel, decided to start their own agency.

ECOM HOUSE is a leading performance marketing agency that focuses on scaling ecommerce brands through paid social, paid search, and high creative creative production. Going out on their own proved to be challenging in a few different ways.

Emanuele and Daniel were spending a majority of their day in Facebook Ads Manager setting up client campaigns and managing performance to make sure they were hitting client goals. Testing creatives was also a big part of their process and having to manually test creatives was a time suck. This didn’t leave enough time for the two to focus on business strategy and growing their business.

We are quite selective about new brands that we collaborate with. We are looking for businesses that we think are a good fit for our culture of growth, constant testing and and a culture where we are always looking to improve.

Solution

Emanuele and Daniel spent months implementing and testing different tools to help them streamline their process. In March of 2020, Emanuele signed up for Bïrch. Almost immediately, Emanuele was able to completely replace (and improve) the Facebook rules he used for clients, and reduce much of his time spent on repetitive tasks within Facebook Ads Manager.

Using a combination of various Bïrch rules, Emanuele and Daniel were able to automate their creative and audience testing processes, which took up the bulk of their time managing client campaigns. To help scale campaigns for their clients, they made Bïrch rules to implement dynamic bidding and stop loss rules to reduce inefficient ad spend. All together, their Bïrch rules optimized their client ad spend and improved overall efficiency.

On the creative side, they use Bïrch’s Top Creatives report to show which ad creatives and marketing angles perform best across various audiences to inform their strategy.

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Results

Bïrch’s automation has already helped ECOM HOUSE’s clients save over 234% in total ad spend and has helped reduce CPA by 30% while scaling accounts globally. Emanuele and his team wouldn’t be able to manage such large budgets and demanding accounts without the help of Bïrch. For just one of the accounts they’re managing, there are more than 80 active campaigns, 600 ad sets and 1990 ads, targeting 50+ countries worldwide. Implementing Bïrch for this client has allowed the team to run their ads with confidence while not having to be constantly glued to their computers and Ads Manager.

Bïrch helped Emanuele and Daniel dramatically improve profitability and sales volume for their clients while staying under budget targets. This also allowed them to scale their team from 2 to a team of 10 marketers.

"Bïrch has allowed us as an agency to automate our campaigns so we can spend more time building creatives that convert. We make more money because it allows our clients to spend more money. It’s a great tool. We love it."