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McDonald’s — I’m lovin’ it

See the story behind McDonald's iconic 'I’m Lovin’ It' campaign featuring Justin Timberlake and how the unforgettable jingle, written by Pharrell Williams, became McDonald’s longest-running slogan and a global marketing phenomenon.

Justin Timberlake, a multifaceted artist who seamlessly transitioned from a Disney star to a teen idol to a global superstar, has made an undeniable impact on the music industry and popular culture. 

Timberlake began his career in The Mickey Mouse Club, a Disney show, when he was only 12. But he rose to worldwide fame as a boy band *NSYNC member in the late 1990s. Timberlake showcased his exceptional talent as a singer, dancer, and performer. However, it was his solo career that truly solidified his status as a music icon. Overall, he sold over 32,000,000 albums worldwide.

Timberlake's star power extends to acting, where he has starred in comedic and dramatic roles on the big screen. His performances in films like The Social Network and Inside Llewyn Davis have been praised by audiences and critics.

He has received numerous awards throughout his career, from Grammys and Billboard to Emmys. He was even nominated for an Academy Award for Best Original Song in the animated film Trolls.

Over the years, he has also worked on many campaigns, from Bai soft drinks and Amazon Music to McDonald's.

McDonald's

Just a year after releasing his first solo album, which was a hit, Timberlake was invited to be part of the “I’m Lovin’ It” campaign for McDonald's.

The jingle was originally written by Pharrell Williams, Tom Batoy, Franco Tortora, and Andreas Forberger. Pharrell Williams also does the rap in the jingle, but the “ba da ba ba ba” sung by Timberlake stuck in people’s minds. The hit was so successful that ‘I’m lovin’ it’ became the longest-running slogan in McDonald's history.

The campaign was created by Heye & Partner, a (at the time) small agency from the Munich suburb of Unterhaching, Germany. They won the account against 13 other agencies worldwide. Originally, the idea was: “ich liebe es,” which translates to “I love it.”

According to AdAge, McDonald's spent $1.37 billion on advertising the year it launched “I’m Lovin’ It.” 

After it was released, it was such a hit that Timberlake decided to publish a single and a music video with a whole track of the same name.

Wrapped up by the sound of Justin Timberlake — Can’t Stop the Feeling

November 21, 2024

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