Google Analytics

With Google Analytics, you can easily analyze your site traffic, understand what channels are performing best, and measure your site's performance and its overall return on investment.

Use cases

Reports

Create KPI, Line, Pie charts and Breakdown reports for your Google Analytics account. Keep your team or clients informed with recurring scheduled delivery by email or in Slack.

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Setting up reports

Rules

Use the Google Analytics native metrics to set conditions for your Google Ads automation Rules. Available in the list of metrics within a rule builder.

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Setting up rules

Custom metrics

Use the Google Analytics data to create Custom metrics for Google Ads. The formula can combine a GA metric, a regular metric, and a Google Sheet metric.

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How to create a Custom metric?