Bïrch automation pauses underperformers, scales winners, and controls budgets — now with AI recommendations that surface new opportunities. You stay in control of every decision
Hit the ground running with ready-made automation strategies
Get started in minutes with customizable, pre-built ad automations designed by performance marketing practitioners.
One automation engine.
Four ad platforms.
Centralize automated campaign management across Meta, Google, Snapchat, and TikTok from a single platform. No need to maintain separate tools or workflows.
Meta Ads
A complete automation suite for Facebook and Instagram. More powerful and flexible than Meta's native automated rules, with support for every campaign objective
Google Ads
Build automations across Search, Performance Max, and Display without writing scripts. Automate bid adjustments, budget management, and performance reporting for your whole team
TikTok Ads
Go beyond TikTok's native capabilities with advanced automation tools designed for the platform's unique performance patterns and creative-driven buying behavior
Snapchat Ads
Scale profitable Snaps and optimize cost per swipe with automation rules built specifically for Snapchat's ad platform and delivery dynamics
Built for the way you launch
From new creative tests to refreshing your winners
Keep planning
in your own Sheet
NEW
Stage creates ads in your ad accounts right from your planning sheet. With the statuses and parameters your team works with, Stage turns rows into ads.
Test using
proven setups
Use Stage to duplicate a successful ad set and swap in new creative, or create one ad set per asset to test each in isolation.
Your folders map to your live tests
Stage builds one ad set per folder and groups media by placement. Your test structure mirrors how you organize Google Drive.
Refresh your
steady performer
Add new creative into a live ad set
Manage media across
multiple Drives
When your creatives live across several Google Drives, share folders view-only and push to the right account.
Scentbird cuts media management time by 40%
“
A media manager working 40 hours a week can now cover the same ground with Stage in around 22”
Oleg Popov, Head of Performance Creatives Department
