Birch AI, built with a performance marketing mindset
Built on your data. Sharper decisions across every channel — analyze, strategize, automate
Relevant because it reads your real setup
Your goals, seasonality patterns, expected level of details in replies
NEW
Anything that is important to your business and your team can be recorded into Business Context
Your ad accounts
Meta, Google, TikTok, Snap. Performance data, structure, naming — all read directly
Your rule library
Existing rules are part of the context
Your workspace, your data
No external sharing. No training on your account
Every answer sits on top of your data
Use Cases
Describe your performance marketing goal, and AI will turn it into a complex automation rule, explain the logic behind it, and create a draft directly in the Birch workspace. Review the recommendation, make any adjustments, and decide whether to activate it.
Ask about your account performance — across platforms, time ranges, campaign levels. Compare, break down, drill in, without a single dashboard.
AI analyzes your current setup, finds opportunities that prevent wasted spend.
Coming soon
See the impact of rules on your performance and fill the missing gaps to continue scaling profitably.
Hold to pause auto-switching
Start fast with ready-to-use prompts
Curated examples for every use case, from audits to optimization
- Show Impressions and Frequency for the last 14 days
- Breakdown of Spend for all ad accounts in this workspace for the period from Feb 14 till Mar 14
- Compare Spend by connected platforms for the last 30 days
- Compare Reach in Q1 2026 to Q1 2025 on Meta ad account
- Recommend rules based on my industry
- How is my ROAS this week compared to last week?
- Which ad generated the highest CTR this month?
- Show overspending campaigns
- Where are we scaling faster: Meta or TikTok?
- List my top 5 performing ads by CTR
- Create a leadership-ready dashboard overviewing my monthly results
- Suggest 3 starter rules for Google ad account
- Suggest the best CPA-based scaling strategy for lead generation
- Which ad accounts have the lowest CPC and CPM?
- What are the causes of performance drops in my Meta ad account?
- List ad sets with Cost Per Purchase under $30 for Meta ad account
Two ways to work with your automation
Birch AI
Assistant inside the Birch product. It reads your rules and account data and helps you work faster without leaving Birch.
Birch MCP
Explore
Brings your real data to Claude and other AI clients. Use it when you’re already working in Claude — alongside your other connected tools. You don’t have to switch to Birch to understand what your automation did.
Learn the difference
A breakdown across six workflows — auditing rules, reading logs, building automation, benchmarking, and more.
See the comparisonThe first step toward a bigger vision
Today’s co-pilot
Tomorrow’s agent
An AI operator that understands how your accounts work: surfaces creative recommendations from your historical performance, flags rule conflicts before they run, and acts as a real second pair of eyes on your account
FAQ
What is Birch AI
Birch AI is the intelligent core of Birch, built to simplify campaign management and sharpen your paid media strategy. It knows your ad account structure, understands platform-specific context, automation best practices and can draft rules that account for bid strategies, budget pacing, and performance signals — not just generic conditions. Ask it anything about your campaigns and get clear, actionable answers.
Which large language model (LLM) does Birch AI use?
Birch AI is powered by Open AI GPT 6 Luna model, chosen for its speed and efficiency in processing complex campaign data and delivering precise, actionable insights. The Birch team is continuously evaluating additional state-of-the-art models to expand capabilities and ensure you always get the best possible experience.
What kind of data does Birch use to power its AI?
Birch AI is powered by your connected ad account data — including campaign performance metrics, spend breakdowns, and automated rule configurations — all organized to deliver fast, accurate insights and smarter decision-making for your paid media strategy.
Does Birch share my data with LLM providers?
Birch AI is built with your data privacy and security as a top priority. LLMs are engaged solely to process your queries and never use your data for model training or service improvement. All data handling fully complies with our Privacy Policy and strict enterprise privacy standards.
Is there a Birch AI trial or demo available?
Birch AI doesn’t offer a free trial at this time, but you can see it in action by reaching out to our team for a personalized demo and to learn how it can elevate your brand’s paid media strategy.
How is it different from Meta Ads MCP?
Birch AI and Meta MCP can work together. Birch AI is a purpose-built assistant inside the Birch app, with access to your business context, rules and performance history. Meta MCP is an official connector you cab use from the same Birch AI interface — it adds Meta-specific capabilities like plain-language ads library search and performance vs. industry benchmarks. Read more →
Can I use Birch AI outside of Birch?
No, Birch AI is exclusively available within the Birch platform. It is deeply integrated with your connected ad accounts and workspace data, which means it can only operate within the Birch environment to deliver accurate insights and rule suggestions.