We spent $380,000 on a single campaign in one day, which generated $600,000 in revenue. That wouldn’t have been possible without Bïrch running in the background. It’s physically impossible for a team of media buyers to catch everything at that scale.
Bïrch allows Venture Beyond to automate time-sensitive and high-volume operations across multiple accounts, freeing the team to focus on creative strategy and performance optimization.
A flexible framework
The agency starts each new account with a set of core automation rules that serve as best practices. These include stop loss, hard pause, complete stop, budget scaling, and naming conventions—all adjustable based on each client’s needs.
Bïrch lets us set the framework, and our media buyers tweak the details. It gives us both structure and flexibility.
Stop loss. Stop loss rules are a fundamental component of the automation setup. They pause underperforming ads if performance thresholds aren’t met by a certain point in the day. This helps avoid unnecessary spend while keeping the testing pipeline active. Ads are re-enabled the next day, giving them another chance with a fresh audience.
Hard pause. To manage performance over time, Venture Beyond uses hard pause rules that assess ad effectiveness over a three-day window.
If we miss our target consistently for three days, we hit pause. It’s a data-informed decision, and Bïrch makes it easy to implement at scale.
Complete stop: Seven-day rule. The complete stop rule evaluates performance over a seven-day period—accounting for delayed attribution. Venture Beyond often sets rules slightly below the actual ROAS target. If the company is aiming for 1.4x, VB might set the rule at 0.9x on the day, knowing that attribution uplift will close the gap.
Budget Scaling. Bïrch’s rule engine allows Venture Beyond to scale ad budgets based on real-time performance. Depending on the account size, budgets are increased by 20–30% when KPIs are met.
Smaller accounts need tighter control, but our bigger clients can afford more aggressive scaling
Bïrch allows both approaches within the same framework.
Emojis for clarity. Managing hundreds of ad sets daily requires a streamlined system. Venture Beyond uses emojis in naming conventions to track change history.
For example, moon phase emojis—🌕, 🌓, 🌑—are appended based on how many days have passed since a cost cap change. This visual tagging improves team coordination and review speed.
CPM spikes. Unexpected spikes in CPM can rapidly drain budgets. Venture Beyond uses automation rules in Bïrch to pause ads that experience unusual CPM increases.
As any ad platform, Meta occasionally has bugs. Once we lost $50,000 in a couple of hours. Now we have a rule that pauses ads if CPM doubles within an hour.
External data + Google Sheets integration. Venture Beyond uses Google Sheets extensively—integrating Supermetrics and Windsor to aggregate data from Meta and other platforms. Bïrch’s integration allows calculated metrics to be fed back into automation rules.
Customizing Strategies for client niches. While the foundational rules apply across accounts, customization is essential. For instance, in the telehealth sector, lead conversions occur in multiple steps across platforms. Bïrch enables the agency to set rules based on external events such as form completions and prescription approvals.
Each funnel has its quirks. Bïrch lets us design around them without rebuilding from scratch!
Team collaboration. Bïrch is also a training and collaboration tool at Venture Beyond. Media buyers are encouraged to adapt and experiment with the rule templates provided. This culture of experimentation has helped the team evolve and refine its playbook over time.
Creative Testing. Creative testing is another core capability enhanced by Bïrch. For larger accounts, Venture Beyond may test up to 1,000 creatives per month. Their testing pipeline includes:
- Sentiment research via Reddit and customer reviews
- Competitor analysis with ad libraries
- Weekly sprint plans for ad creation
- Post-production approval cycles
- Automated launching via Bïrch
About 80% of our launches go through Bïrch. It’s faster and more consistent than Meta’s interface.
Creative fatigue. Ad performance typically follows a short lifecycle.
Most ads don’t last more than 2–3 months. We found that 95% don’t generate revenue, and the winners burn out by month three.
To address this, the team launches ads continuously and uses hibernate rules in Bïrch to automatically relaunch recent winners.
Repurposing content. Old winners are periodically retested using automation. Ads paused within the last 7–30 days are eligible for relaunch via hibernate rules.
For Venture Beyond, Bïrch is more than just a tool—it’s a strategic partner in growth. The platform supports automation, customization, collaboration, and scale across multiple advertising dimensions.
Bïrch is how we run multi-seven-figure ad accounts without losing our minds! With Bïrch, Venture Beyond continues to lead performance-driven campaigns that adapt fast, test constantly, and deliver results.
