MoovBuddy Increased Campaign Volume 2.5x Without Losing Control
“Birch gave us the confidence to scale more campaigns and bigger budgets with a safety net around every decision.”
Challenges
Managing More Campaigns Across More Accounts
As campaign volume grew across multiple ad accounts, manual campaign management became increasingly difficult to maintain. The team needed a way to scale operations without increasing the amount of daily optimization work.
Missed Opportunities Between Reviews
Important actions such as increasing budgets, launching additional campaigns, or stopping inefficient spend depended on manual checks. As the number of campaigns increased, reacting quickly became more challenging.
Overspending Before Problems Were Spotted:
Underperforming ads, ad sets, and campaigns could spend beyond acceptable levels before someone had the chance to review performance and intervene.
Delayed Attribution Complicating Decisions
Some ads received conversions after being paused, making it difficult to distinguish true underperformers from assets that simply needed more time for attribution to arrive.
Solution
Hourly Performance Monitoring
The team built rules using Birch's hourly breakdown metrics alongside 3-day, 7-day, and lifetime performance windows. This allowed them to identify unusual spend patterns early and react before inefficient spend accumulated.
Multi-Level Stop-Loss Rules
Performance-based rules automatically pause underperforming ads, ad sets, and campaigns based on spend and ROAS thresholds. Instead of manually reviewing hundreds of assets, the team could rely on predefined spend/ROAS ratios.
Campaign Scaling Based on Spend Capacity
Before increasing budgets, scaling rules first verify that campaigns are spending consistently and generating profitable results. Using spend ratios together with ROAS thresholds helped ensure budgets were increased only when campaigns demonstrated sufficient capacity to scale.
Delayed Attribution Reactivation:
Reactivation rules continuously check paused ads, ad sets, and campaigns for delayed conversions. By bringing profitable assets back into delivery quickly, the team ensures high-performing campaigns don't lose valuable contributors due to attribution delays.
Account-Level ROAS Signals
The team also incorporated account-level ROAS into their automation strategy. When overall account performance exceeded predefined targets, Birch automatically signaled opportunities to increase budgets and launch additional campaigns.
Stop Loss for Bad ROAS Days
Results
- 2.5x Increase in Campaign Volume and Budget: Since implementing Birch, the team increased both total monthly spend and the number of active campaigns by approximately 2.5x across multiple ad accounts.
- Fast Scaling Without Sacrificing ROAS: Automated scaling and stop-loss rules allowed budgets to grow while maintaining performance steady, ensuring ROAS remained within healthy ranges even as campaign volume increased.
- 24/7 Campaign Management: Rules continued monitoring performance, adjusting budgets, pausing underperformers, and reactivating delayed-conversion winners throughout evenings and weekends, reducing the need for manual oversight.
