Webtopia scaled ad accounts from $1,000/day to $30,000/day with Bïrch
"Bïrch is a safety net that runs in the background ensuring nothing goes wrong with your account at any time of the day. Also, it takes out the emotional side to scaling and solely focuses on results"
Challenge
Webtopia sought a more detailed automation solution beyond Meta’s built-in rules to help manage large-scale spending while maintaining control:
- Scope of Ad Management: Managing up to 250 live ads at once makes it challenging to track performance and make timely optimizations.
- Multi-timeframe Ad Performance Analysis: Evaluating ad performance over different time frames (3, 7, or 14 days) adds complexity, requiring a structured approach to identify and address underperforming ads.
- Budget Adjustments & Scaling: Manually adjusting budgets based on performance can be inefficient and time-consuming, making it challenging to scale campaigns effectively.
- Bid & Cost Caps: Adapting to Meta’s evolving ecosystem requires constant monitoring and adjustments to bids and cost caps, which can be difficult to manage at scale.
Webtopia’s team of digital advertising experts live and breathe ecomm. Founded by a former client-side growth and performance marketer, Webtopia understands how hard it is to succeed — and that the challenges you face go way beyond marketing
Solution
Bïrch’s automation simplifies bid adjustments, ad duplication, and ad set management across multiple platforms. The intuitive, “if-this-then-that” structure makes it easy to use without deep technical expertise. Webtopia expanded its use of Bïrch beyond Meta to include Google Ads and TikTok Ads.
Managing High-Spend Periods
During peak seasons like Q4, Bïrch helps streamline the management of large, fluctuating budgets. Clients run diverse promotions — from month-long sales to short 2-day offers — making automation crucial for activating and pausing campaigns at the right moments. With Webtopia operating remotely across multiple time zones, Bïrch ensures ads go live precisely when needed, eliminating the need for manual oversight.
Safety Net Against Meta Bugs & Errors
Bïrch acts as a vital safety net against Meta’s occasional glitches, helping to prevent unnecessary ad spend — an essential factor in maintaining client trust.
For instance, once a Meta bug removed bid caps overnight, causing some accounts to spend $1,000 with no purchases. Bïrch helped prevent losses by shutting down affected campaigns automatically.
Security & Anti-Hack Measures
Due to an increase in ad account hacks (e.g., Gmail-based security breaches), the agency set up anti-hack rules in Bïrch.
For example, If ad spend spikes unexpectedly within an hour or two, notifications are sent to Slack and email, allowing immediate action.
Results
Since Webtopia began using Bïrch, they scaled ad accounts from $1,000/day to $30,000/day.
- Bïrch has significantly streamlined their ad operations, allowing them to efficiently manage up to 40 accounts at scale.
- The tool reduces human error, prevents unnecessary ad spend, and enhances security while giving them flexibility in budget scaling and ad optimization.
- It serves as a centralized, automated command center, ensuring campaigns run smoothly regardless of time zones or manual availability.
