You know one thing we learned while talking to our customers? Each week, or even day, they create ad performance reports for their top management or clients. And there is usually a real human compiling those reports: pulling the right metrics for each instance in each campaign from each ad platform. Now imagine that digital agencies can have dozens or hundreds of accounts… 😧

To all the folks building ad performance reports manually: our love and support goes to you! As well as the next big news.

We’re introducing Custom Reports that are free for all users!

Here is what you get with the new reports constructor:

• You decide what your reports look like
  
  You pick any combination of campaigns, advert sets or ads and any set of metrics that you need in your custom report.
• Delivered when and where you want them
  
  You can set the exact time for when you want your reports to be delivered. You can also pick a channel for where you want it. Say, you can come up with custom reports for each of your ad accounts and send them to different teams in relevant Slack channels.

You thought that was it for the surprises? We have another big one coming at you:
We've started integrating Google AdWords 💥

So you can already get reports on both Facebook and AdWords campaigns.

1. Go to your Settings page, click Google AdWords tab and connect your AdWords account.
   Note: if you're connecting management account (MCC), make sure to also select an ad account below
2. Then go to Custom Reports and in Accounts section you should be able to see both your Facebook and AdWords accounts.

And don't forget: Custom Reports are free, even if your trial is expired.

I want to make my custom report 🖐

Oh and one more thing, we're definitely planning to keep adding new integrations. Please help us decide what should be the next big thing by casting your vote in our form.

📚

Related: Learn how to run Google Ads campaigns like a pro with the Google Ads Certification.