There's no shortage of articles about Meta Blueprint certification online, including Meta's own materials. But most of them don't give you the real comparison and context you need to make a smart decision. We've put together this guide to help you figure out if Meta Blueprint certification is actually worth your time and money.
Here's what we'll cover: what you'll actually learn, how it can boost your career, what it costs, and how to nail the exams.
Key takeaways
- Meta Blueprint is Meta's official certification program for Facebook and other Meta platforms
- There are seven different certifications, each focused on different specialties
- The exams are tough—you'll need to study
- Each Meta Blueprint certification costs $99–$150
What is Meta Blueprint?
Meta Blueprint is Meta's official training program for advertising across all their platforms—Facebook, Instagram, Messenger, and WhatsApp. It includes over 100 mini-courses that you can take for free.
These courses teach you how Meta advertising really works, from basic audience targeting to advanced strategies that big brands use on million-dollar budgets.
How much is the Meta Blueprint certification?
Each Meta Blueprint certification costs between $99 and $150, depending on which one you take.
The training materials are free, but if you want the actual certification badge and credential, you'll need to pay for it and pass the exam. Whether it's worth the cost depends on your career goals and budget.
Meta Blueprint certification types: the 7 specialties
Here are the seven Meta Blueprint certifications available in 2025:
Difficulty Level: ★☆☆☆☆ (Beginner)
- Entry-level certification covering campaign basics, analytics, and platform fundamentals.
Difficulty Level: ★★★★☆ (Advanced)
- Advanced measurement, attribution, and optimization. Requires strong analytical background.
Difficulty Level: ★★★☆☆ (Intermediate to Advanced)
- Ad content development and creative best practices for experienced creative professionals.
Difficulty Level: ★★★★☆ (Advanced)
- Cross-platform strategy, audience targeting, and budget management for media planners.
Difficulty Level: ★★★☆☆ (Intermediate)
- Tactical buying, bidding strategies, and campaign execution for hands-on managers.
Difficulty Level: ★★☆☆☆ (Beginner to Intermediate)
- Community building, moderation, and engagement strategies for social media professionals.
Difficulty Level: ★★★☆☆ (Intermediate)
- Strategic planning and funnel optimization for marketing strategists and managers.
How hard are Meta Blueprint certification exams?
Meta Blueprint exams are doable if you prepare in advance, but you have to make sure your internet connection is stable when you get started. If they lose connection with you, you’ll automatically fail.
Meta Blueprint exam guidelines:
- You have 90 to 105 minutes to complete the exam.
- The exam includes about 75 multiple-choice questions.
- Most questions are quick to answer, but some are scenario-based and ask for the best advertising strategy based on business goals.
- You’ll get immediate preliminary results, and the official certification will be available in your Meta account.
- If you don’t pass, you can retake the exam after a waiting period by paying the fee again.
💡As long as you thoroughly go through the mini-courses related to the exam you're taking and do well on the practice exam, you should be able to pass.
Meta Blueprint exam rules:
- Take the exam online in a bare office with nothing on the walls.
- Your desk should only have your computer, monitor, keyboard, and mouse—no other items.
- Install a program to block other applications.
- Keep your webcam on throughout the test.
- A proctor will ask for a 360-degree view of your surroundings at the start.
- If you lose internet connection, you’ll fail, but you can reschedule for free.
Is the Meta Blueprint certification worth it?
Here’s a table summarizing the advantages and disadvantages of getting the Meta Blueprint certificate:
Meta Blueprint is the only accredited certification for Facebook advertising
When evaluating whether Meta Blueprint is worth it or not, you have to remember that these certifications are globally recognized and used by marketers, media buyers, and advertisers to showcase their skills.
- Developed by Meta: It's the only program designed, maintained, and endorsed by Meta itself.
- Industry recognition: Because Meta issues it, it carries the most weight among employers and clients.
- Proctored exams: Tests are supervised (online or in person), which helps prevent cheating and maintains the credibility of the assessment.
- Structured learning path: It includes a robust set of learning materials through Meta Blueprint eLearning to help you prepare.
Being Meta Blueprint-certified can give you an extra edge
Being Meta Blueprint-certified says, “I don’t just use Meta Ads—I understand them better than most.”
The certification builds credibility with employers and clients. It shows you're not just familiar with ads—you're trained in campaign structure, targeting, budgeting, and analytics, directly from Meta’s standards.
Will being Meta Blueprint certified automatically get you a promotion or raise?
Unfortunately, no. If you’re already managing Meta ads at your company and want to get certified to prove something to your boss, maybe it’s not worth it.
You can take the mini-courses and learn all the material for free. But the best way to prove your work’s worth is by scaling Meta ads efficiently and earning your company a good ROI.
Meta Blueprint certification for freelancers
If you’re a freelancer, getting certified could be a good investment, especially if you don’t yet have a lot of case studies in your portfolio. The certification could boost your credibility among competitors.
Meta Blueprint certification for agencies
If you’re a digital marketing agency, it’s definitely worth having at least one person in your team Meta Blueprint-certified. Not only will it ensure you have a solid foundation to provide a good experience for your clients, but it also signals trustworthiness to your clients.
How to prepare and study for your Meta Blueprint Certification exam
If you decide to go through with taking the exam, here’s how you can study to pass it.
1. Go through all the recommended courses
Meta has a vast library of mini-courses, but it also offers specific recommended courses for each exam.
Here are the recommended mini-courses for the three major certifications:
- Meta Certified Digital Marketing Associate Mini-Courses
- Meta Certified Media Buying Professional Mini-Courses
- Meta Certified Media Planning Professional Mini-Courses
When taking one of the professional courses, the exams will have questions on digital marketing associate courses, so take those, too.
2. Take the Blueprint practice test
The practice exam for each certification consists of 30 questions. We recommend taking it as many times as necessary to achieve a score of 100% before attempting the real exams.
- Meta Certified Digital Marketing Associate Practice Exam
- Meta Certified Digital Media Buying Professional Practice Exam
- Meta Certified Digital Media Planning Professional Practice Exam
3. Prepare yourself
Once you feel you have a solid grasp on the knowledge aspect of the test, you need to decide where you’re going to take the test.
Remember, you’ll need a private space to take the test. The person proctoring your exam will ask you to show them your workspace through your webcam. If they see any violations that can’t be quickly corrected, they will ask you to reschedule.
Here are some tips:
- Find a location with a stable internet connection and, preferably, a small office space. You’ll need a completely clear desk beside the necessary computer components. If the desk has dual monitors, you’ll need to unplug the second monitor’s power and show them it’s unplugged.
- Running the device pre-check is a must. If you don’t pass the device test at the time of the exam, you won’t be able to take it. Luckily, they provide a pre-check so you can verify if your computer will pass the test as it’s set up.
⚠️ To access the pre-check, you’ll have the option to first run it when signing up for the exam. Just click the “Run pre-check” button during this step of the signup process. Make sure you complete the systems check before taking the Meta Blueprint certification.
Where and how to display Meta Blueprint certification badges
Once you pass a Meta Blueprint certification, you receive access to your digital badge shortly after via Credly, which is Meta’s official badge provider.
- LinkedIn Integration. Credly integrates directly with LinkedIn, making it easy to add the certification to your profile.
- Direct URL. You get a unique, third-party-verified URL for your badge, which you can share anywhere to prove your certification status
- Embed. Credly provides an iframe embed code for displaying your badge on websites, ensuring credibility and real-time verification
- Pitch decks. Add an image of your badge to pitch decks and proposals for an extra layer of credibility. Don’t forget to include your unique URL.
What to do after getting Meta Blueprint certified
After earning your Meta Blueprint certification, the next step is to deepen your expertise and put your knowledge into action.
Certification gives you a solid foundation, but mastering Meta advertising requires continuous learning and practical experience, especially when it comes to scaling campaigns and overcoming common challenges.
That's where automation tools, like Bïrch, come in. They help you manage campaigns faster and provide guidance on solving the specific challenges you'll face after getting certified.
Here are some common challenges you might face after certification, along with resources and tools to help you solve them:
- To save time and streamline campaign management, leverage automation tools like Ads Launcher for quick campaign setup and Smart Rules to automate optimizations and responses.
- When you notice your ads aren’t performing as well, you might be dealing with ad fatigue—here are 10 ways to beat Facebook ad fatigue fast.
- Building trust and credibility with your audience can be tricky; learn how to leverage social proof with our tips on hacking social proof in Meta ads.
- If you want to boost the performance of top-performing posts, our tool Post Boosting can help amplify your reach without creating new ads from scratch.
By addressing these key areas, you can move beyond certification and start achieving real, measurable results with your Meta advertising. Try Bïrch for free to put your knowledge into action—with powerful automation, in-depth reporting, and seamless integration with your ad accounts.
FAQ
Why should I get Meta Blueprint certified?
This certification is highly valued in digital marketing, as it sets you apart from competitors, proves your up-to-date knowledge, and can enhance your career prospects or help you attract more clients.
How do I prepare for the Meta Blueprint exam?
Meta offers free, self-paced learning programs and practice tests covering all aspects of Meta advertising. Completing these courses is highly recommended before attempting the exam.
What is the format and duration of the Meta Blueprint exam?
The exam is typically online, lasts about 90 minutes, and consists of 60–75 multiple-choice and scenario-based questions. The exam is strictly proctored, and you must follow all security guidelines.
How much does the Meta Blueprint certification cost?
Exam fees generally range from $99 to $150, depending on the specific certification and your location.
Is the Meta Blueprint certification valid forever?
No, most certifications are valid for 12 to 24 months. You’ll need to retake the exam to renew your credential and stay current with platform updates.
