There are a few options to quickly post the same content to Facebook and Instagram at the same time.
Let's dive in!
How to post from Facebook to Instagram automatically
Facebook has recently made it easy to post to Facebook and Instagram at the same time. When you’re making a new post on Facebook, Facebook now gives you an option to cross post to Instagram. Here’s how it works.
Step 1: Connect your Instagram to Facebook
The first thing you’ll need to do is connect your Instagram profile to your Facebook page. Here's how to do it:
1. On Facebook, click your profile icon on the top right hand corner
2. Click Settings & Privacy >> Settings
3. Click Accounts Center on the left hand side menu
4. Click Add Accounts
5. From here, connecting your Instagram account is as simple as logging in to your Instagram account.
Step 2: Select Instagram when posting to Facebook
Now that you've connected your Instagram to Facebook. You want to be able to share your posts directly from Facebook to Instagram; here's how:
- Go to the same Settings menu from the previous step
- Click on Meta Accounts Center
- Click on Connected Experiences
- Click Sharing across profiles
- Choose your Facebook account in the share from section
- The share to section will be set to your Instagram account
- You can toggle on to share Facebook stories, Facebook posts, and Facebook reels automatically to Instagram.
Now when you’re making a post on Facebook, you’ll be able to select Instagram as an additional destination for your post.
How to boost a post from Facebook to Instagram automatically
Another way to share a post from Facebook to Instagram is to boost it, which is a feature Facebook offers that allows you to pay to have your post seen by more people.
In other words, if you have a post that's performing well organically, and you want to go the extra mile to get your post seen by more people, you can turn your Facebook post into an ad by boosting it.
What's better is that you can use tools like Revealbot to automatically boost posts on both Facebook and Instagram at the same time!
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Check out our complete article on auto boosting Facebook posts for more tips and tricks!
At the moment, Facebook doesn’t offer the ability for users to boost a Facebook post and show it on Instagram, but there are third party tools that make it really easy, like Bïrch.
With Revealbot’s auto post boosting feature, you can set a certain level of engagement for a Facebook post (e.g. 10 reactions, 5 comments, or 1% click-through-rate), and if a post meets those conditions, Revealbot will automatically turn the Facebook post into an ad and show it on Instagram too.
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Related: How to create post boosting rules with Revealbot
Step 1: Create a Bïrch account
You can create a Bïrch account for free.
Then connect your Facebook profile to Revealbot. Once your account is set up, you’ll be able to create Facebook ad automations with Revealbot.
Step 2: Set up auto post boosting
Once your account is set up, you can click Auto post boosting in the left sidebar. From here you can start creating your first automation. Here's how:
- Select your Facebook page as the source. You can also choose Instagram if you want to boost a post from Instagram to Facebook
- Choose the types of posts you want your automation to consider for auto post boosting. In this example, we chose photos and videos
- Choose the conditions that a post needs to meet in order to be auto-boosted
- You can set the automation where all conditions have to be true or just one has to be true.
Here, we chose to auto boost posts that get more than 10 likes OR a 1% click-through-rate (CTR).
5. Next you can configure the exact placement of your auto boosted post. In our example, we're choosing Instagram feed, stories, and explore
6. The last step would be to configure the setup for your campaign and ad set where your auto-boosted post will appear in the Facebook Ads Manager.
7. Once you’re done and set it live, any Facebook post that meets your conditions will be auto boosted to Instagram.
Can I share a post from Facebook to Instagram?
You can’t share an existing post from Facebook to Instagram if the post has already been published on your Facebook page. When you attempt to share a post on your Facebook page, you can see that there are no options to share to Instagram.
You have two options to post to Instagram from Facebook:
- Delete the Facebook post and repost it while selecting Instagram as an additional destination for your post
- Manually take the copy of the content and make a new post from the Instagram app
We’re crossing our fingers Facebook adds the ability to share an existing Facebook post to Instagram soon.
How do I post directly from Facebook to Instagram?
To post directly from Facebook to Instagram, You need to link your Facebook & Instagram accounts.
1. Open Facebook> Settings & Privacy> Settings> Meta Accounts Center> Accounts> Add Accounts> Login with your Instagram.
2. Go back to Settings> Meta Accounts Center>Connected Experiences> Sharing across profiles> Select your Facebook and Instagram account in the share from and to sections.
You’ll be able to select Instagram as a destination for your post when you’re making a new post on Facebook.
Do Facebook stories automatically go to Instagram?
Facebook stories can get automatically posted on Instagram with the following steps:
1. Create a story in Facebook
2. Tap the gear icon at the top-right corner of the page.
3. Toggle on 'Always share to Instagram'.
Why can't I post from Facebook to Instagram?
You can't share posts from Facebook to Instagram if they've already been posted on your Facebook. However, you can post from Facebook to Instagram when creating new Facebook posts by linking your Instagram to Facebook and enabling the Instagram Account Toggle in Facebook Account Center.
