Launched in China in 2016, TikTok is still a relatively new social network. But thanks to its addictive short video format, it attracts a billion active users. That’s over 20% of all internet users worldwide.
What’s more, TikTok boasts the highest engagement rates of all social networks — by far. Couple that with some of the lowest ad costs and it’s no wonder that in 2022, you will be hard-pressed to find a brand that hasn’t at least dabbled in TikTok marketing.
But as the demand for TikTok ads grows among advertisers, so does the need for advanced ads management solutions.
Of course, like all other social networks, TikTok has proprietary ads management software called TikTok Ads Manager. And for a newer platform, it’s very robust. It even includes an automated rules section.
That said, competitors like Facebook and Google had (literally) over a decade longer to hone their respective software. As a result, they’re more feature-full, at least at this point. They also enjoy support from countless third-party tools that cover everything from ad creation to ad management automation. TikTok is still playing catch-up on this front.
Here at Revealbot, we’re proud to say that Revealbot is one of the first third-party tools that added robust support for TikTok automation — and aims to deliver a solution to brands and agencies that demand high-level advertising account management.
With that in mind, here are 3 reasons why you would choose Revealbot over automating in TikTok natively — and 2 reasons why you’d do the opposite.
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But before we begin, let’s get a few basic questions out of the way.
What is Revealbot?
Revealbot develops a suite of automation tools for major social networks, including TikTok. It specializes in automated ads management and reporting, helping marketers to build complex rules and save time on creating reports for team and clients.
Can you automate TikTok ads without Revealbot?
Yes, TikTok Ads Manager has automated rules that allow you to carry out automations, much like Revealbot. But it misses some important features, while others are only accessible through TikTok API.
3 reasons to use Revealbot
Here are the major advantages of Revealbot over TikTok’s native ads manager:
1. Rules can apply to multiple ad accounts
In Revealbot, you can create automated Rules that work on multiple ad accounts at the same time. This is especially useful for agencies that work with multiple accounts but can be equally beneficial for brands with a sprawling ad account structure.
Instead of re-building the same staple automations over and over, you can create single automation and re-use it as much as you want.
And if you decide that a particular Rule needs tweaking, you only need to change it in one place. This makes maintenance a lot less time-consuming
2. Revealbot has more metrics
Revealbot has so many more available metrics. Page Events, Video Play, In-app Events, Basic Data, Engagement, and Attribution, you name it! Here are a few examples.
Exclusive Basic data metrics, like:
- Cost per 1000 people reached
- Cost per result
- Secondary goal result
Exclusive Video Play metrics, like:
- Video average watch time per person
- Video average watch time per view
Engagement metrics such as:
- Profile visit
- Click on music desc
And Attribution metrics like:
- Cost per CTA Registration
- Cost per CTA Conversion
- And more
This is far from the full list though. You can explore them all by creating a free account with Revealbot and navigating to the Rules section of the app.
3. Revealbot supports Custom metrics
On top of having access to more default metrics, you can also create your own. You can:
- Use Google Sheets integration to source your rules with 3rd party data
- Create math operations with existing metrics
- Blend external data and TikTok data to create completely new metrics
This update is a total game-changer for TikTok advertisers. You’ll be able to build automations using the numbers that matter the most and automate or optimize TikTok Ads based on metrics tailored to their objective.
Learn more about building automated rules with attribution data from Google Sheets.
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2 reasons to use TikTok natively
In Revealbot, we value openness above all and we’d like to give you all the info you need to make the right choice — even if you decide not to use a third-party automation software like ours at all.
In this spirit, here are a few reasons why you might want to just use TikTok’s Ads Manager:
1. Starting with just TikTok is easier
While it is true that Revealbot can help you create more advanced automated rules and work with custom data, doing so requires a deep understanding not only of TikTok ads but also Revealbot. Yeah, it’s a learning curve.
In case if:
- You are Just getting started with TikTok marketing.
- Your monthly spend is less than $10,000
- You are planning to use only the most basic automations
We say just use TikTok. It will be more than adequate and you will get to spend all your time learning one tool and crafting your advertising strategy.
2. TikTok rules are free
TikTok’s native automated rules are completely free to use. While many of our clients who manage larger or multiple accounts feel that the time saving and efficiency they get with Revealbot is easily worth paying extra if you’re only starting out you may feel that TikTok covers the basics well enough.
That’s totally fine! You can always look at a third-party automation tool — Revealbot or not — when you grow out of the capabilities of the native TikTok ads manager. Or grow your account to a point where manual management is just too tedious. After all, that’s the ultimate goal!
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