What if a potential customer took some time to think after viewing an ad and only then purchased your product or installed an app, whereas this ad was already paused by a rule?
The whole point of automating ads management is to not spend money on inefficient ads and to keep investing more in the most fruitful ones. So the first thing that advertisers usually start with is setting up pause rules. But the CPA of an ad can drop if late coversions happen – and that’s where the start rules come in handy.
Because the ad is no longer considered inefficient you'd probably want to give it another go. On the screenshot you can see the example of a rule that would start the exonerated ad back on if the cost per app install goes under $5.
Now try it yourself with our free 14-days trial and don't hesitate to contact us if you need any assistance.
September 4, 2018
