ADQUANTUM × BÏRCH
Run more campaigns
Do less manual work
A free playbook with 10 rule recipes for Meta, TikTok, Google Ads, and Snapchat
Get the playbook
who this guide for
For performance marketers
Managing KPIs across multiple platforms and looking to cut manual checks
For media buyers
Running paid campaigns daily and spending too much time on routine optimisation
For growth teams
Scaling accounts fast and needing structure without adding headcount
Where rules add value
24/7 Control
Campaigns are monitored around the clock. Underperforming ones get paused, successful ones get more budget — without you checking in.
Routine Work, Delegated
Once rules are set up, they handle KPI monitoring, budget adjustments, and pausing on their own.
Manage at scale
Running dozens of campaigns at once becomes manageable instead of overwhelming.
Less Wasted Spend
Rules react to ROI drops, rising CPCs, and budget overruns instantly. At scale, even short delays cost real money.
Predictable scaling
Budgets increase step by step. If performance dips, changes roll back automatically.
What is inside
PART 1
Foundations
What automated rules are, when to use them, and how to define your approach before setting anything up.
PART 2
Rule Types
10 ready-to-use recipes: stop rules, restart rules, scale rules, day-parting, creative testing, and more
PART 3
Platform Playbooks
How each platform behaves and what to watch out for — Google Ads, Meta, TikTok, and Snapchat.
PART 4
Putting It Into Practice
How to integrate rules into your workflow and avoid the most common pitfalls.
PART 5
Expert Tips
Insights from performance marketers and media buyers on how they use automated rules in practice.
ADQUANTUM × BÏRCH
Start the automation
A free playbook with 10 rule recipes for Meta, TikTok, Google Ads, and Snapchat
Get the playbook