A new year has begun and with it, an opportunity to begin fresh. Before we focus on what's to come this year, we wanted to take a minute to reflect on 2022. Last year was full of exciting projects and eventful shakeups. To help you keep pace with all the changes and releases we made this last year, we thought we’d highlight our top feature releases, must-read articles, webinars, and eBooks.

For those of you who are new to Revealbot or still need clarification about what it is that we actually do, let me quickly explain. In today’s digital age, businesses are increasingly turning to automated solutions to help them reach their marketing goals. Revealbot’s ads automation platform is one such solution that can significantly reduce the time and effort it takes to create, manage and optimize campaigns on the world's largest social media platforms. By leveraging advanced algorithms, marketers can automate tasks such as targeting specific audiences with ads based on user data or setting up rules for budget optimization across multiple campaigns. Ultimately, we help you drive efficiency while eliminating wasted ad spend. Check out this case study to learn more about how Revealbot can help you drive results.

Our team produced some stellar content this last year which was focused on all things related to ad automation for Facebook, Google, Snap, and TikTok. We partnered with a couple of agencies and hosted a couple of really great webinars, and also launched a creative eBook. Let's go ahead and dive in!

Top 3 product features we released

Last year, we celebrated a few wins with these product releases that have helped many customers drive efficiency and save a lot of time managing their campaigns. I’ll share three of our top releases:

1. TikTok Automation

Advertisers typically juggle countless tools, software, and ad platforms to launch their ads, and with TikTok gaining more and more popularity, it was just one additional channel to manage. By request from many of our customers, we launched TikTok automation last year.

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You might also be interested in Learning Tips to improve TikTok conversions in your ads – with examples

2. Integrated with attribution platforms

Attribution has been a hot topic following the release of iOS 14. With the introduction of Apple's App Tracking Transparency (ATT) framework, users now have to opt-in before they can be tracked across apps and websites. This means that marketers are now unable to attribute app installs or other conversions from sources such as organic search, email campaigns, social media ads, and so on. As a result, businesses started relying on 3rd party attribution platforms. We launched direct integrations with Appsflyer, Hyros, and Wicked Reports. You can still bring data from any other platforms - you just have to use our Google Sheets Integration.

3. Integration between Bulk Creation, Top Audience, and Top Creatives reports

Our Bulk creation feature was designed to save time when launching new campaigns, ads, and ad sets. You can set up multiple ad sets and ads or upload images and videos in bulk to automatically create ad variations with ease directly in Revealbot. Combining our bulk creation tool with our Top Audiences and Top Creatives reports allows you to easily target your top-performing audiences and reuse your best creatives. Read more about it here.

Top 3 most viewed articles

Based on feedback, interactions, and page views, here are three articles we found to be most important in 2022.

• Framework for Facebook Ads A/B testing - This article dives into a framework that we’ve put together to test your Facebook ads. Check out this article for a more in-depth look at this framework.
  
• Revealbot vs TikTok Ads automation - Early in 2022, we launched support for TikTok ads. Learn more about the advantages of using Revealbot to automate your TikTok Ads.
  
• How to scale Facebook Ads the right way - Need some more tips and guidance on scaling your Facebook Ads campaigns? Check out this article as we dive into some strategies that might help.
  

Our most engaging webinars in 2022

• Our Agency partner, Venture Beyond, shares their secrets on testing creatives with 7-figure ad spend:

• Our partner, Emanuele Maragno, shares his secrets on how he has managed to scale Facebook Ad accounts to $12MM/month with Revealbot:

Put this eBook on your reading list

We wanted to share this creative ebook that we produced in collaboration with Insense, a marketplace of brand collaborations for UGC creators and influencers and a powerful tool to manage all your communication and deadlines.

The purpose of this project was to create an informative and engaging resource for readers that would provide valuable insights into a specific topic. We wanted to make sure that the content we provided was both comprehensive and accessible, so we worked closely with Insense in order to ensure it met these goals.

Together we have created something unique: an informative yet entertaining guide that has been tailored specifically toward creatives for advertising. We hope you enjoy reading it as much as we enjoyed putting this together!

Conclusion

We are looking forward to continuing our journey into a new year filled with innovative ideas, groundbreaking news, data-heavy insights, and inspiring stories. 2023 promises to bring major changes across many industries – from technology advancements that enable more efficient workflows; and much more! As these developments unfold before us, we'll be sharing regular updates.