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The ultimate guide to mobile app tracking & attribution
May 11, 2026
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Ana Siu
Can you predict if an ad will succeed? The reasons why creatives win or fail
May 6, 2026
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Flogerta Lesi
Ad automation in practice: FAQs from Bïrch users finally answered!
May 4, 2026
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Bïrch Team
Google Ads cost breakdown 2026: CPM, CPC, CPV, and CPA across all campaign types
May 1, 2026
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Sara Alimehmeti
TikTok Ads cost breakdown 2026: CPM, CPC, and CPV by industry and objective
April 29, 2026
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Sara Alimehmeti
Winning beauty brand marketing strategies in 2026
April 27, 2026
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Ana Siu
How to build a creative testing playbook
April 20, 2026
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Scott Colenutt
How to set up multi-account reporting infrastructure with Bïrch
April 17, 2026
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Ana Siu
Meta Ad creative testing framework in 2026: the ultimate performance marketer’s guide
April 15, 2026
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Sara Alimehmeti
How to market AI-powered software with Liliya Roshchenko, Product Marketing Manager @ Semrush
April 13, 2026
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Scott Colenutt
Google Ads in AI Overviews: the SERP placement that changes search advertising
April 3, 2026
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Ana Siu
The cookie deprecation timeline: when third-party tracking actually ends
April 1, 2026
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Ana Siu
The 5 most expensive data mistakes in LTV reporting (and how to catch them early)
March 30, 2026
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Scott Colenutt
5 ways to simplify your performance marketing team‘s workflow
March 27, 2026
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Bïrch Team
Facebook Ads attribution: how it works and how to get better signals
March 25, 2026
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Aurora Sandino
Transforming the Bïrch blog: What does it mean to have a company blog in 2026?
March 23, 2026
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Scott Colenutt
Conversions API vs Meta Pixel vs Signals Gateway vs Bïrch Hub: Which tracking setup is right for you?
March 20, 2026
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Ana Siu
Why Bïrch beats Meta Ads Manager for creative analysis
March 18, 2026
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Aurora Sandino
Everything you need to know about Snapchat Sponsored Snaps
March 9, 2026
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Sara Alimehmeti
How to implement conversion tracking for Facebook Ads
February 25, 2026
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Ana Siu
Mastering Meta incremental attribution: a value optimization approach
February 20, 2026
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Sara Alimehmeti
Facebook ads learning phase: how to break out faster & spend smarter
February 18, 2026
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Ana Siu
Moving past manual creative testing: scaling with Launcher & Explorer
February 13, 2026
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Sara Alimehmeti
12 ways to beat Facebook ad fatigue (fast)
February 11, 2026
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Ana Siu
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