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Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
All features
Learn about full product functionality
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Birch AI
Scale your ad ops with an AI layer across your workflows
Birch MCP
New
Connect Birch to your AI tool
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How to set up multi-account reporting infrastructure with Birch
April 17, 2026
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Ana Siu
Meta Ad creative testing framework in 2026: the ultimate performance marketer’s guide
April 15, 2026
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Sara Alimehmeti
How to market AI-powered software with Liliya Roshchenko, Product Marketing Manager @ Semrush
April 13, 2026
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Scott Colenutt
Google Ads in AI Overviews: the SERP placement that changes search advertising
April 3, 2026
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Ana Siu
The cookie deprecation timeline: when third-party tracking actually ends
April 1, 2026
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Ana Siu
The 5 most expensive data mistakes in LTV reporting (and how to catch them early)
March 30, 2026
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Scott Colenutt
5 ways to simplify your performance marketing team‘s workflow
March 27, 2026
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Birch Team
Facebook Ads attribution: how it works and how to get better signals
March 25, 2026
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Aurora Sandino
Transforming the Birch blog: What does it mean to have a company blog in 2026?
March 23, 2026
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Scott Colenutt
Conversions API vs Meta Pixel vs Signals Gateway vs Birch Hub: Which tracking setup is right for you?
March 20, 2026
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Ana Siu
Why Birch beats Meta Ads Manager for creative analysis
March 18, 2026
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Aurora Sandino
Everything you need to know about Snapchat Sponsored Snaps
March 9, 2026
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Sara Alimehmeti
How to implement conversion tracking for Facebook Ads
February 25, 2026
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Ana Siu
Mastering Meta incremental attribution: a value optimization approach
February 20, 2026
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Sara Alimehmeti
Facebook ads learning phase: how to break out faster & spend smarter
February 18, 2026
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Ana Siu
Moving past manual creative testing: scaling with Birch
February 13, 2026
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Sara Alimehmeti
12 ways to beat Facebook ad fatigue (fast)
February 11, 2026
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Ana Siu
The safety net strategy: how Apple Ads amplifies app-user acquisition
January 30, 2026
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Viktor Orlov
How to use Meta value optimization to maximize conversion value
January 28, 2026
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Sara Alimehmeti
Birch vs Smartly: how they compare
January 26, 2026
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Sara Alimehmeti
Facebook ads not converting in 2026? 10 reasons why with fast fixes
January 23, 2026
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Aurora Sandino
Facebook ads CTR too low? How to diagnose & fix underperforming creatives with Birch
January 21, 2026
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Sara Alimehmeti
How to use “Highlight your promotions” to improve conversion rates
January 19, 2026
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Ana Siu
Meta’s GenAI creative tools: a guide to Advantage+ Creative & Meta AI Studio
January 16, 2026
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Sara Alimehmeti
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