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Manage ads at scale with condition-based rules
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Create ads from Drive media by duplicating your setups
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Track ad performance, spot fatigue, find top assets
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Set up server-side tracking for Meta
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Birch AI
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Product
Rules
Manage ads at scale with condition-based rules
Stage
Create ads from Drive media by duplicating your setups
Explorer
Track ad performance, spot fatigue, find top assets
Hub
Set up server-side tracking for Meta
All features
Learn about full product functionality
AI
Birch AI
Scale your ad ops with an AI layer across your workflows
Birch MCP
New
Connect Birch to your AI tool
Prompting guide
Learn to use Birch AI, Meta MCP and Birch MCP
Routines
Soon
Schedule repeated workflows
Cases
Blog
Pricing
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Ad Creation
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How much should I spend on Facebook ads?
January 14, 2026
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Ana Siu
Building the car while driving: Natalia Tonenka on how to craft a successful marketing strategy
January 12, 2026
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Scott Colenutt
AI won’t save your strategy: why you need to be “AI ready” before you’re “AI first”
January 7, 2026
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Scott Colenutt
How to automate Facebook ads in 2026
January 5, 2026
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Mikhail Trofimov
The holiday season isn’t over: how to unlock the “hidden” Q5 with Meta Omnichannel ad campaigns
December 17, 2025
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Scott Colenutt
Meta ad library deep dive: unlock competitive insights & ad performance wins
December 15, 2025
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Ana Siu
Birch rules vs TikTok automated rules: what’s the difference?
December 12, 2025
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Aurora Sandino
The authenticity edge, science and strategy behind the evolution of Meta Partnership Ads
December 10, 2025
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Scott Colenutt
Meta marketing updates: performance solutions roadmap for late 2025
December 8, 2025
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Sara Alimehmeti
Why we built Birch Hub: making server-side tracking simple
December 5, 2025
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Scott Colenutt
Mastering micro-moments in marketing: how brands can win in a non-linear attention economy
December 3, 2025
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Sara Alimehmeti
What is Meta’s opportunity score?
December 1, 2025
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Sara Alimehmeti
Inside paid search: learning, mistakes, and the future of ads in the age of AI with Google Ads expert Inna Leitner
November 24, 2025
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Ana Siu
WhatsApp for business: the performance marketer’s guide to messaging that converts
November 17, 2025
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Sara Alimehmeti
Meta value rules: the complete guide for smarter conversion optimization
November 10, 2025
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Sara Alimehmeti
Meta (Facebook) Audience Network: Should you use it in 2026?
November 5, 2025
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Aurora Sandino
TikTok Ads Manager: the ultimate guide for advertisers in 2026
November 3, 2025
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Birch Team
Proven ways to increase ROAS while rethinking traditional metrics
October 31, 2025
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Ana Siu
[New feature] Meta Advantage+ audience targeting in Birch
October 29, 2025
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Scott Colenutt
One year as Birch: Inside the rebrand, the wins, and the flight ahead
October 27, 2025
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Scott Colenutt
What is TikTok Creative Center and how to use it for advertising
October 17, 2025
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Sara Alimehmeti
When to duplicate Facebook ads: creative testing, scaling spend, and handling ad fatigue
October 13, 2025
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Reggie Paquette
Birch Hub: first-party data for ads
October 10, 2025
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Aurora Sandino
Creative strategy in advertising: a framework for high-impact campaigns
October 8, 2025
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Aurora Sandino
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