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Weekly mix of marketing know-how, tools, and ideas

Product updates
Ad Performance
Ad Reporting
Creative Testing
Tracking & Attribution
Inspiration
Inside Bïrch
6 Facebook campaign objectives explained (2025 ODAX guide)
Ad Performance
June 6, 2025
How to Scale Black Friday Facebook Ads for the upcoming Holidays
Ad Performance
September 24, 2020
How much should I spend on Facebook ads?
Ad Performance
October 23, 2020
Snapchat Ads automation: a smarter way to scale
Ad Performance
August 22, 2025
The ultimate guide to Google Ads automation tools
Ad Performance
June 18, 2025
How to Start Facebook Influencer Marketing
Ad Performance
October 8, 2020
Latest Instagram updates to ads and algorithm
Ad Performance
January 18, 2020
Ultimate guide to Meta Blueprint certification in 2025
Ad Performance
June 23, 2025
How to use Custom Metrics in Facebook ads automated rules
Ad Performance
September 25, 2019
How to hack social proof in Facebook ads
Ad Performance
September 27, 2019
How to boost Instagram posts using your best content
Ad Performance
July 19, 2025
5 Ways to Use Facebook Audience Insights for ad campaigns
Ad Performance
September 24, 2019
Facebook campaign structure best practices for more profit
Ad Performance
August 30, 2019
Finally. Use your best performing Instagram content as Facebook ads, automatically
Ad Performance
December 13, 2018
How to master Facebook ad targeting
Ad Performance
July 10, 2020
Meta automated rules vs Bïrch: What’s the difference?
Ad Performance
July 1, 2025
How to scale Facebook ads the right way
Ad Performance
September 19, 2019
The difference between ad rules in Bïrch and Facebook
Ad Performance
October 10, 2019
When to duplicate Facebook ad sets: Trick to 10x performance
Ad Performance
September 30, 2019
How to Integrate Slack and Facebook Ads
Ad Performance
April 16, 2020
New: more automated metrics to run your campaigns better
Ad Performance
March 30, 2018
Thinking cap: What rules and automation make sense for your business?
Ad Performance
April 19, 2018
How to boost a post on Facebook
Ad Performance
June 11, 2025
The ultimate guide to Facebook ads automation
Ad Performance
January 24, 2020

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