Best Practices for Meta

Hello! Let me introduce a set of best practices for maximising your ad performance, ensuring you get the most out of your ad spend. It includes automations for identifying and pausing underperforming ads, scaling high performers, and restarting ads with delayed conversions. By automating these key actions, you’ll save time, reduce budget waste, and boost your ROI. The strategy is designed in three variations - for e-commerce, lead generation, and mobile app ads — each with metrics tailored to the specific needs of the campaign type.

The real value of these best practices lies in their seamless work in the background, so you can focus on creative tasks while your ads are being optimised automatically.

You can apply filters, for example, based on your naming conventions, to target ads within specific campaigns, ensuring your strategy is both precise and effective. Please feel free to customise the filters and metric thresholds to align with your business's average values for optimal performance.

Now, let’s dive into the rules that make all of this possible:

Rule 1: Pause underperforming ads.

This rule will prevent budget waste on ads that aren’t delivering. It automatically pauses ads that have spent over $50 but fail to meet performance benchmarks, such as low ROAS, high cost, or a 50% increase in CPM. It ensures every dollar you spend is working harder for your business.

Rule 2: Duplicate winning ads.

Duplicate successful ads to expand reach and leverage them to the fullest. When an ad performs well - spending over $50 and maintaining a high ROAS and low CPA — this rule duplicates it automatically to expand its reach and maximise effectiveness.

Rule 3: Restart ads in case of late attribution.

Sometimes, the true potential of ads is revealed later — once some conversions get attributed with delays. This rule identifies paused ads with improved performance (in this case it’s a low CPA) and reactivates them. It helps you unlock hidden ROI by giving those ads a second chance.

Rule 4: Get notified about underperformers via email or Slack.

This rule sends you notifications via email or Slack when an ad spends over $50 and its CTR drops by 25% compared to its 7-day average. You’ll be able to act quickly and adjust your strategy before any losses stack up.

Ready to take control of your ad performance and scale with ease? Try these best practices today and see how they can make a real difference for your campaigns.Click on the link in description to start your free trial and apply these automation to your accounts in just a few clicks.Happy automation!