Most Popular Automation Rules

Welcome to Birch! In this video we'll explore 6 powerful ad automation tasks in Bïrch — used across Meta, Google, TikTok, and Snapchat—and show you practical examples so you can efficiently manage and scale your campaigns.

Changing Budgets

First up: changing budgets. Automatically scaling up strong performers or pulling back on poor performers saves time and protects spend.
Imagine your ad set's cost per purchase today exceeds $20, and you've already spent more than double your budget over the last week. A rule kicks in to reduce the budget by 20%, preventing overspending on weak performance.

Bid Adjustments

Next: bid adjustments. These are great for improving delivery without blowing your budget.
Say an ad set was launched a week ago but still isn't getting traction — very few impressions and almost no spend today. A rule can automatically increase the bid, giving it a competitive edge in the auction and helping it start delivering.

Scheduling Ads

Third: scheduling ads based on when your audience is most responsive.
Let's say you sell a product that just doesn't perform well at night. Data shows your audience is active in the morning and afternoon. You can set a rule to automatically start ads at 7 AM and pause them at 10 PM — keeping your budget focused on the hours that actually drive sales.

Duplication

Fourth: duplication—perfect for scaling winning ads fast.
If an ad set is smashing your KPIs—strong ROAS, high click-through, and great cost per purchase — you can have Bïrch automatically duplicate it. This lets you put more budget behind the same creative and audience setup, taking full advantage of a high-performing asset before fatigue kicks in.

Renaming Ads or Ad Sets

Fifth: renaming ads or ad sets automatically — great for organisation and quick spotting of top performers.
You could append 'High-ROAS' to the name whenever an ad set hits a strong return, or add 'Underperforming' when results fall below target. It's a simple way to keep your campaigns organised without manual tagging.

Notifications

Finally: notifications — your early warning system for campaign health.
If account-level CPM and CPC suddenly spike, it might mean competition surged or there's an issue with targeting. You can set Bïrch to instantly send an alert to Slack so you can investigate and take action before performance tanks.

These six automations, powered by Bïrch, let you scale ads smartly — and reduce manual work across Meta, Google, TikTok, and Snapchat.
Thanks for watching! Try these rule types in your own account and let automation handle the busywork while you focus on strategy.